{"id":33422,"date":"2021-01-25T16:30:08","date_gmt":"2021-01-25T16:30:08","guid":{"rendered":"https:\/\/www.cxtoday.com\/?p=33422"},"modified":"2023-04-25T17:12:58","modified_gmt":"2023-04-25T16:12:58","slug":"the-impact-of-using-ai-ethically-and-how-this-benefits-your-business","status":"publish","type":"post","link":"https:\/\/www.cxtoday.com\/contact-center\/the-impact-of-using-ai-ethically-and-how-this-benefits-your-business\/","title":{"rendered":"The Impact Ethical AI Has on Your Business"},"content":{"rendered":"

The term AI has been around since the 1950s and\u00a0<\/span>more often than not<\/span>, associated with the great British inventor Alan Turing who\u00a0<\/span>deciphered military codes used by the Germans to help Britain win WW2.<\/span>\u00a0<\/span>While it\u2019s impor<\/span>tant to note that the role of\u00a0<\/span>AI today has adapted,\u00a0its aim remains the same \u2013 to aid s<\/span>ociety.<\/span>\u00a0<\/span><\/p>\n

Another important aspect of AI to remember is that AI machines \u2013 whether they\u2019re\u00a0<\/span>chatbots<\/span>,\u00a0<\/span>text-t<\/span>o<\/span>-speech recognition\u00a0<\/span>or\u00a0<\/span>augmented reality<\/span>\u00a0\u2013 are designed to imitate human behavio<\/span>u<\/span>rs and thinking patterns. They do not think for themselves<\/span>. They are simply\u00a0<\/span>algorhythmed<\/span>\u00a0to mirror a set of actions.<\/span>\u00a0<\/span>But why is having ethical AI so important?<\/span>\u00a0<\/span><\/p>\n

A Matter of Trust\u00a0<\/span>\u00a0<\/span><\/h2>\n

Trust is key in any business. If the business or brand\u00a0<\/span>isn\u2019t able to<\/span>\u00a0retain a level of\u00a0<\/span>trust<\/span>\u00a0then consumers simply will not invest in it. Profits will slump, employees will leave and\u00a0<\/span>it\u2019s<\/span>\u00a0game over.\u00a0<\/span>We\u2019ve all been on the end of the phone to a business, brand or organisation and been asked to supply our personal details to a chatbot. The bot \u2013 perhaps opera<\/span>ting for a pension provider in this example \u2013 asks us to press 1 to speak to an adviser, but before we can do that, we need to supply our date of birth, national insurance number and address and postcode so the live agent \u2013 or human agent<\/span>\u00a0\u2013 ready to take our call can access our details and deal with our enquiry quickly and efficiently. We<\/span>\u2019re asked to either speak into the phone or to punch in our birth date using an eight-digit format. We do as\u00a0<\/span>instructed<\/span>\u00a0without ever\u00a0<\/span>questioning it. Why? Because we trust the bot and, more importantly, the organisation we\u2019re contacting.\u00a0<\/span>\u00a0<\/span><\/p>\n

This is just one example in an array of communications with ethical AI. But why is ethical AI so vital for businesses?\u00a0<\/span>\u00a0<\/span><\/p>\n

Weeding Out Competition\u00a0<\/span>\u00a0<\/span><\/h2>\n

Up to 75% of consumers today will flat out refuse to buy from unethical companies, while 86% say they are more loyal to ethical companies, according to data from the 2019\u00a0<\/span>Edelman Trust Barometer<\/span><\/a>. Trust\u00a0<\/span>has now become a competitive advantage<\/span>, with b<\/span>usinesses rac<\/span>ing<\/span>\u00a0to adopt\u00a0<\/span>AI to<\/span>\u00a0<\/span>use it ethically<\/span>\u00a0in ways\u00a0<\/span>that generate trust from customers, partners, and the public<\/span>.\u00a0<\/span>\u00a0<\/span><\/p>\n

Guiding Human Behaviour\u00a0<\/span>\u00a0<\/span><\/h2>\n

Another vital reason ethical AI is so important for organisations is its ability to call out negative human behaviours. It amplifies potential biases that can have dire effec<\/span>ts on\u00a0<\/span>business decisions.\u00a0<\/span>This could mean investing in a toxic sponsor or engaging in a partnership that could be bad for the brand\u2019s reputation. AI does this through generat<\/span>ing new\u00a0<\/span>algorhythms<\/span>\u00a0to improve business prospects.\u00a0<\/span>\u00a0<\/span><\/p>\n

Establishing a Mindset\u00a0<\/span>\u00a0<\/span><\/h2>\n

Applying AI in a company\u2019s values allows its employees to change the way they think, particularly about using the technology. In\u00a0<\/span>doing this, it enables brands and businesses to build transparency into their machine-learning models and adopt the right type of forward-thinking culture. It also allows for\u00a0<\/span>a code of conduct employees can follow.\u00a0<\/span>\u00a0<\/span><\/p>\n

To summarise, AI is commonplace in society, whether it be Netflix or Siri as everyday examples. But ethical AI<\/span>\u00a0allows a business to build the very foundations of its culture and adopt a way of working to really attract potential stakeholders too.\u00a0<\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

The term AI has been around since the 1950s and\u00a0more often than not, associated with the great British inventor Alan Turing who\u00a0deciphered military codes used by the Germans to help Britain win WW2.\u00a0While it\u2019s important to note that the role of\u00a0AI today has adapted,\u00a0its aim remains the same \u2013 to aid society.\u00a0 Another important aspect […]<\/p>\n","protected":false},"author":4042,"featured_media":33424,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[11850],"class_list":["post-33422","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contact-center","tag-agent-assist","tag-artificial-intelligence","tag-virtual-agent","editorial_type-interview"],"acf":[],"yoast_head":"\nThe Impact Ethical AI Has on Your Business - CX Today<\/title>\n<meta name=\"description\" content=\"CX Today covers news including Agent Assist, Artificial Intelligence, Virtual Agent and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cxtoday.com\/contact-center\/the-impact-of-using-ai-ethically-and-how-this-benefits-your-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Impact Ethical AI Has on Your Business\" \/>\n<meta property=\"og:description\" content=\"CX Today covers news including Agent Assist, Artificial Intelligence, Virtual Agent and more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cxtoday.com\/contact-center\/the-impact-of-using-ai-ethically-and-how-this-benefits-your-business\/\" \/>\n<meta property=\"og:site_name\" content=\"CX Today\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CXTodayNews\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-25T16:30:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-25T16:12:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cxtoday.com\/wp-content\/uploads\/2021\/01\/The-Impact-of-using-AI-Ethically-and-How-this-Benefits-Your-Business.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"850\" \/>\n\t<meta property=\"og:image:height\" content=\"425\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Carly Read\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cxtodaynews\" \/>\n<meta name=\"twitter:site\" content=\"@cxtodaynews\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carly Read\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.cxtoday.com\/contact-center\/the-impact-of-using-ai-ethically-and-how-this-benefits-your-business\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.cxtoday.com\/contact-center\/the-impact-of-using-ai-ethically-and-how-this-benefits-your-business\/\"},\"author\":{\"name\":\"Carly Read\",\"@id\":\"https:\/\/www.cxtoday.com\/#\/schema\/person\/bfc231bea97706f1439b0fcd7f3a6508\"},\"headline\":\"The Impact Ethical AI Has on Your Business\",\"datePublished\":\"2021-01-25T16:30:08+00:00\",\"dateModified\":\"2023-04-25T16:12:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.cxtoday.com\/contact-center\/the-impact-of-using-ai-ethically-and-how-this-benefits-your-business\/\"},\"wordCount\":557,\"publisher\":{\"@id\":\"https:\/\/www.cxtoday.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.cxtoday.com\/contact-center\/the-impact-of-using-ai-ethically-and-how-this-benefits-your-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.cxtoday.com\/wp-content\/uploads\/2021\/01\/The-Impact-of-using-AI-Ethically-and-How-this-Benefits-Your-Business.jpg\",\"keywords\":[\"Agent Assist\",\"Artificial Intelligence\",\"Virtual Agent\"],\"articleSection\":[\"Contact Center & Omnichannel\u200b\"],\"inLanguage\":\"en-GB\",\"copyrightYear\":\"2021\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.cxtoday.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.cxtoday.com\/contact-center\/the-impact-of-using-ai-ethically-and-how-this-benefits-your-business\/\",\"url\":\"https:\/\/www.cxtoday.com\/contact-center\/the-impact-of-using-ai-ethically-and-how-this-benefits-your-business\/\",\"name\":\"The Impact Ethical AI Has on Your Business - 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