{"id":42110,"date":"2021-12-03T12:23:50","date_gmt":"2021-12-03T12:23:50","guid":{"rendered":"https:\/\/www.cxtoday.com\/?p=42110"},"modified":"2021-12-03T12:24:09","modified_gmt":"2021-12-03T12:24:09","slug":"sony-to-become-manchester-city-fc-virtual-fan-engagement-partner","status":"publish","type":"post","link":"https:\/\/www.cxtoday.com\/customer-engagement-platforms\/sony-to-become-manchester-city-fc-virtual-fan-engagement-partner\/","title":{"rendered":"Sony to Become Manchester City FC Virtual Fan Engagement Partner"},"content":{"rendered":"<p><span data-contrast=\"auto\">Multinational technology corporation Sony has announced a collaboration with Manchester City Football Club in the\u00a0area\u00a0of digital fan experiences.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Sony said it is developing a proof of concept for digital content straddling the physical and virtual worlds, combining its technology,\u00a0ranging from image analysis to\u00a0the\u00a0performance tracking of its subsidiary Hawk-Eye Innovations, with\u00a0Manchester City\u2019s intellectual property.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<blockquote><p><span data-contrast=\"auto\">&#8220;Through this PoC, Sony will support Manchester City to further increase the value of its content and engagement with its fans around the world. Sony aims to create an online fan engagement platform that brings the Club and its global fans closer together, demonstrating our commitment to the sports entertainment business and supporting our partners in seeking new opportunities,&#8221; said<\/span><b><span data-contrast=\"auto\">\u00a0Toshimoto\u00a0Mitomo, Officer in charge of Intellectual Property and Business Incubation Platform, Sony Group Corporation<\/span><\/b><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><\/blockquote>\n<p><span data-contrast=\"auto\">The companies said they would virtually recreate Manchester City\u2019s Etihad Stadium for use as an area for virtual experiences, with customisable avatars and new loyalty programmes.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<blockquote><p><span data-contrast=\"auto\">&#8220;At Manchester City we have a strong pedigree of continuously embracing the latest technologies to enhance our operation \u2013 with particular focus on exploring ways to engage and entertain our global fanbase,\u201d said\u00a0<\/span><b><span data-contrast=\"auto\">Nuria Tarre, Chief Marketing &amp; Fan Experience Officer, City Football Group<\/span><\/b><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><\/blockquote>\n<p><span data-contrast=\"auto\">\u201cThis partnership with Sony puts City at the development stage of an exciting project that will create immersive digital fan experiences that have never been seen before in football. We&#8217;re looking forward to launching this collaboration and bringing together Sony&#8217;s industry-leading technologies with the global network of Manchester City fans.\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">This is far from the first example of a football club exploring new metaverse opportunities for interacting with fans. Back in July, we reported on Italian football club AS Roma\u2019s\u00a0<\/span><a href=\"https:\/\/www.cxtoday.com\/loyalty\/as-roma-zytara-labs-partner-on-blockchain-experiences\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">partnership<\/span><\/a><span data-contrast=\"auto\">\u00a0with\u00a0blockchain fintech firm\u00a0Zytara\u00a0Labs for the creation of digital club assets\u00a0and an AS Roma metaverse.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cAS Roma will be expanding the collective imagination by demonstrating how blockchain technology can be leveraged to elevate the connection between sports teams and their community of fans and other supporters,\u201d said\u00a0<\/span><b><span data-contrast=\"auto\">Al Burgio, Founder of\u00a0Zytara<\/span><\/b><span data-contrast=\"auto\">, at the time.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Multinational technology corporation Sony has announced a collaboration with Manchester City Football Club in the\u00a0area\u00a0of digital fan experiences.\u00a0 Sony said it is developing a proof of concept for digital content straddling the physical and virtual worlds, combining its technology,\u00a0ranging from image analysis to\u00a0the\u00a0performance tracking of its subsidiary Hawk-Eye Innovations, with\u00a0Manchester City\u2019s intellectual property.\u00a0 &#8220;Through this [&hellip;]<\/p>\n","protected":false},"author":4058,"featured_media":42111,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[61092],"class_list":["post-42110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-engagement-platforms","tag-extended-reality","editorial_type-interview"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v25.3.1) - 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