{"id":52249,"date":"2023-09-06T16:19:14","date_gmt":"2023-09-06T15:19:14","guid":{"rendered":"https:\/\/www.cxtoday.com\/?p=52249"},"modified":"2023-09-06T16:19:14","modified_gmt":"2023-09-06T15:19:14","slug":"8x8-introduces-sms-fraud-prevention-api","status":"publish","type":"post","link":"https:\/\/www.cxtoday.com\/contact-center\/8x8-introduces-sms-fraud-prevention-api\/","title":{"rendered":"8&#215;8 Introduces SMS Fraud Prevention API"},"content":{"rendered":"<p>8&#215;8 has launched an SMS fraud prevention API that protects customers against fraudulent activity.<\/p>\n<p>The new solution, called Omni Shield, proactively detects SMS fraud using automated fraud alerts, real-time notifications, live traffic monitoring, and instant phone number assessments.<\/p>\n<p>Omni Shield is part of the 8&#215;8 CPaaS portfolio, which provides organizations with various communications channels, such as SMS, voice, chat apps, and video, to improve customer experience.<\/p>\n<p><strong>Stephen Hamill, General Manager, CPaaS at\u00a08&#215;8<\/strong>, commented on the release: &#8220;The impact of SMS fraud, and the toll it takes on both customer experiences and a brand\u2019s reputation, can be astronomical, not to mention incredibly costly.<\/p>\n<p>&#8220;To meet the needs of our customers, we are constantly evolving our 8&#215;8 CPaaS portfolio as we evaluate customer pain points and develop solutions that will deliver substantial business value.<\/p>\n<blockquote><p>Delivering a solution that is truly game-changing for our customers is our goal, and we are thrilled by early adopter results for our new Omni Shield solution, including an 80% reduction in fraud traffic.<\/p><\/blockquote>\n<p>8&#215;8 defines SMS fraud as the automation of the delivery of high-volume, high-cost SMS messages that cybercriminals can monetize by billing messaging charges to unsuspecting businesses.<\/p>\n<p>The Communications Fraud Control Association released its Fraud Loss Survey Report 2021, which found that fraudulent activity, like toll or international revenue share fraud, resulted in estimated losses of $6.7 billion in 2021.<\/p>\n<p>Unfortunately, many SMS providers are struggling to provide an effective operational response to fraud.<\/p>\n<p>Advanced anti-fraud solutions have, therefore, become increasingly necessary, which is where 8&#215;8\u2019s new solution comes in.<\/p>\n<h2>Omni Shield Benefits<\/h2>\n<p>Omni Shield has pre-built communications APIs and is integrated with real-time messaging across web and mobile applications.<\/p>\n<p>Benefits of the solution include intelligent monitoring, traffic analysis, automatic detection, and message cancellation.<\/p>\n<p>With comprehensive, <strong>intelligent monitoring<\/strong>, Artificial Inflation of Traffic (AIT) attacks can be blocked and decreased, plus monthly messaging expenses arising from unwanted AIT activity may be reduced.<\/p>\n<p>Real-time <strong>traffic analysis <\/strong>tracks, detects, and triggers alerts of potentially fraudulent numbers.<\/p>\n<p>The solution also includes <strong>automatic detection<\/strong> and <strong>message cancellation<\/strong> of known fraudulent numbers.<\/p>\n<p><strong>Kevin Sugiarto, Senior Vice President of Product Strategic Integration at Privy<\/strong>, spoke about Privy\u2019s experience of using the Omni Shield solution: &#8220;In an era of evolving digital threats, Privy relies on 8&#215;8 CPaaS and its Omni Shield solution to keep our communication channels safeguarded.<\/p>\n<blockquote><p>It&#8217;s not just about preventing fraud; it&#8217;s about protecting our brand&#8217;s reputation, elevating our services, and delivering unmatched value to our customers.<\/p><\/blockquote>\n<p>&#8220;We&#8217;re pioneering the establishment of a new standard of security and enhancing our customers\u2019 experiences.&#8221;<\/p>\n<p>According to 8&#215;8, its 8&#215;8 CPaaS offering is a \u201ckey enabler\u201d of business communications and customer experience within the evolving digital landscape.<\/p>\n<p>8&#215;8 CPaaS is part of 8c8 XCaaS (eXperience Communications as a Service), which is a cloud contact center, business phone, team chat, video meetings, and SMS platform.<\/p>\n<p>Recently, 8&#215;8 <a href=\"https:\/\/www.cxtoday.com\/contact-centre\/8x8-releases-ccaas-and-ucaas-enhancements-expands-in-south-korea\/\" target=\"_blank\" rel=\"noopener\">released a series of CCaaS and UCaaS updates<\/a> across its XCaaS platform.<\/p>\n<p>Again, the emphasis seems to be on the contact center, with lots of service-based innovations compounding <a href=\"https:\/\/www.cxtoday.com\/contact-centre\/8x8-will-now-lead-with-ccaas-not-ucaas\/\" target=\"_blank\" rel=\"noopener\">8\u00d78\u2019s newfound focus to lead with CCaaS<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>8&#215;8 has launched an SMS fraud prevention API that protects customers against fraudulent activity. The new solution, called Omni Shield, proactively detects SMS fraud using automated fraud alerts, real-time notifications, live traffic monitoring, and instant phone number assessments. Omni Shield is part of the 8&#215;8 CPaaS portfolio, which provides organizations with various communications channels, such [&hellip;]<\/p>\n","protected":false},"author":4069,"featured_media":52251,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[11850],"class_list":["post-52249","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contact-center","tag-fraud","tag-security-and-compliance","brands_to_track-8x8","editorial_type-news","intent-loyalty"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>8x8 Introduces SMS Fraud Prevention API - CX Today<\/title>\n<meta name=\"description\" content=\"CX Today covers Contact Center &amp; Omnichannel\u200b news including Fraud, Security and Compliance and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cxtoday.com\/contact-center\/8x8-introduces-sms-fraud-prevention-api\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8x8 Introduces SMS Fraud Prevention API\" \/>\n<meta property=\"og:description\" content=\"CX Today covers Contact Center &amp; 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