{"id":53746,"date":"2023-10-31T15:00:54","date_gmt":"2023-10-31T15:00:54","guid":{"rendered":"https:\/\/www.cxtoday.com\/?p=53746"},"modified":"2023-11-06T10:32:34","modified_gmt":"2023-11-06T10:32:34","slug":"how-does-improving-your-fcr-rate-improve-your-bottom-line-streem","status":"publish","type":"post","link":"https:\/\/www.cxtoday.com\/contact-center\/how-does-improving-your-fcr-rate-improve-your-bottom-line-streem\/","title":{"rendered":"How Does Improving Your FCR Rate Improve Your Bottom Line?"},"content":{"rendered":"<p><span data-contrast=\"auto\">First Call Resolution (FCR) is a percentage measure of how many customer queries contact center agents successfully resolve at the first attempt.<\/span><span data-contrast=\"auto\">\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">While it has often proved tricky to track, contact centers have stood by the metric \u2013 understanding just how critical it is to solve queries at the first attempt.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">After all, the goal of any contact center is to make their service experience as easy as possible, and calling back multiple times to resolve the same issue expends a huge amount of customer energy. It\u2019s a relationship killer. <\/span><span data-contrast=\"auto\">\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h2>The Impact of FCR Operational Efficiency and CSAT<\/h2>\n<p><span data-contrast=\"auto\">According to an <\/span><a href=\"https:\/\/www.sqmgroup.com\/resources\/library\/blog\/fcr-metric-operating-philosophy\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">SQM Group study<\/span><\/a><span data-contrast=\"auto\"> for every one percent improvement in FCR, companies reduce their operating costs by one percent.\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Indeed, w<\/span><span data-contrast=\"auto\">hen businesses increase FCR, they reduce the number of contacts they need to handle. As a result, contact centers can reduce their headcount requirements and cut down their staffing costs.<\/span><span data-contrast=\"auto\">\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Meanwhile, the research also found <\/span><span data-contrast=\"auto\">that for every one percent improvement in FCR, there is a one percent growth in customer satisfaction (CSAT) score.\u202f\u202f\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Why? Because as businesses improve FCR, they also reduce customer effort \u2013 and that has a significant impact on CSAT \u2013 and, consequently, numerous factors that influence bottom line. Those include customer retention, lifetime value, and willingness to recommend the business. \u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.cxtoday.com\/contact-centre\/its-official-first-time-resolution-and-short-wait-times-are-what-customers-most-want\/\"><span data-contrast=\"none\">A 2022 study from ContactBabel<\/span><\/a><span data-contrast=\"auto\"> reaffirms just how crucial FCR is to CSAT rates. It asked 1,000 UK consumers in 2022 what their top three most important factors were when contacting an organization by phone or digital channel. \u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Resolving an issue at the first attempt was the second most important factor \u2013 beaten only by short wait times. \u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h2>Strategies for Improving FCR Rates<\/h2>\n<p><span data-contrast=\"auto\">Thankfully, organizations are waking up to what customers want from their customer support teams. <\/span><span data-contrast=\"auto\">\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Indeed, the aforementioned ContactBabel report found that 54 percent of businesses believed that FCR is critical to customers.<\/span><span data-contrast=\"auto\">\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">As such, many are employing strategies to boost FCR rates. Here are three excellent examples.<\/span><span data-contrast=\"auto\">\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">1. Split FCR Across Intent<\/span><\/b><span data-contrast=\"auto\">\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Contact centers are becoming much better at tracking their most prevalent customer queries. If they can split FCR across these different customer intents, they may spot the most troublesome issues.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">That information will highlight where new agent support content \u2013 i.e., knowledge base articles, troubleshooting guides, or perhaps even explainer videos \u2013 will offer the most bang for their buck. <\/span><span data-contrast=\"auto\">\u202f<\/span><\/p>\n<p><b><span data-contrast=\"auto\">2. Give Agents More Customer Context<\/span><\/b><span data-contrast=\"auto\">\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Screen pop is now a common feature for contact center tech, presenting agents with critical customer information at the start of the call.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Yet, think about how the contact center can present better information at the start of the call \u2013 i.e., information regarding their last transaction, conversation, and so on. All this can support the agent\u2019s resolution process.\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Having a bot gather additional info in the Interactive voice response (IVR) queue may also help here.<\/span><span data-contrast=\"auto\">\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">3. Employ Remote Video\u202f<\/span><\/b><span data-contrast=\"auto\">\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Misunderstandings often happen because contact center agents can\u2019t see a problem. Instead, they misinterpret the issue, give incorrect advice, and the customer must call back and re-explain the same issue multiple times.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A quick video escalation can nip those problems in the bud while lowering handling time.\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Of course, a video interaction for every customer query is not necessary, but &#8211; for troubleshooting queries \u2013 it\u2019s often a knight in shining armor within the contact center stack. \u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h2>How to Reduce FCR Rates with Streem<\/h2>\n<p><span data-contrast=\"auto\">Streem provides contact centers with a remote video service. It allows contact center agents to escalate interactions to video, allowing them to collect better, more detailed context to solve customer issues faster. <\/span><span data-contrast=\"auto\">\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">That additional context is often critical. <\/span><a href=\"https:\/\/finance.yahoo.com\/news\/minute-video-worth-1-8-130000033.html?guccounter=1\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">After all, according to Forrester Research, a minute of video is worth 1.8 million words.<\/span><\/a><span data-contrast=\"auto\">\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Moreover, <a href=\"https:\/\/www.cxtoday.com\/vendor\/streem\/\" target=\"_blank\" rel=\"noopener\">Streem<\/a>\u00a0technology fits straight into contact center workflows, support tools, and apps, making it far less disruptive to agents. <\/span><span data-contrast=\"auto\">\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Organizations can <\/span><a href=\"https:\/\/www.streem.com\/platform\/streemcore\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">contact Streem directly for a free demo<\/span><\/a><span data-contrast=\"auto\"> of their remote video solution and find out for themselves how it can elevate their contact center operations.\u202f<\/span><span data-contrast=\"auto\">\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>First Call Resolution (FCR) is a percentage measure of how many customer queries contact center agents successfully resolve at the first attempt.\u202f\u00a0 While it has often proved tricky to track, contact centers have stood by the metric \u2013 understanding just how critical it is to solve queries at the first attempt.\u00a0\u00a0 After all, the goal [&hellip;]<\/p>\n","protected":false},"author":4063,"featured_media":53750,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[11850],"class_list":["post-53746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contact-center","tag-video","tag-workforce-optimization","brands_to_track-streem","editorial_type-interview","intent-discovery"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Does Improving Your FCR Rate Improve Your Bottom Line? 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