{"id":55953,"date":"2024-02-02T12:04:58","date_gmt":"2024-02-02T12:04:58","guid":{"rendered":"https:\/\/www.cxtoday.com\/?p=55953"},"modified":"2024-02-19T10:42:45","modified_gmt":"2024-02-19T10:42:45","slug":"spiff-icm-services-to-join-salesforce-appexchange","status":"publish","type":"post","link":"https:\/\/www.cxtoday.com\/crm\/spiff-icm-services-to-join-salesforce-appexchange\/","title":{"rendered":"Salesforce Completes Spiff Acquisition"},"content":{"rendered":"

Salesforce has completed its acquisition of Spiff, a compensation management (ICM) software solutions provider, via the signing of a definitive agreement.<\/span><\/p>\n

Notably, <\/span>Spiff provides a low-code processing engine to scale and accelerate commission automation.<\/span>\u00a0<\/span><\/p>\n

Jeron Paul, CEO of Spiff<\/strong>, explained:<\/span>\u00a0<\/span><\/p>\n

I\u2019m excited about the future of Spiff and about what this means for the world of SPM and ICM in general. We have always taken pride in Spiff\u2019s pace of innovation and I\u2019m grateful for the opportunity to make an even deeper impact on the space as part of the Salesforce ecosystem.<\/span>\u00a0<\/span><\/p><\/blockquote>\n

Following the acquisition, Spiff’s CX application will become available on the Salesforce AppExchange platform – ready for its extensive user base. <\/span><\/p>\n

Moreover, Salesforce notes that 70 percent of Spiff’s existing customers already leverage SalesCloud as their primary CRM service, making the transition seamless for many end users.<\/span><\/p>\n

Salesforce has also worked alongside Spiff as a partner “for years,” with the recently acquired company already acting as a long-term portfolio company of Salesforce Ventures.<\/span>\u00a0<\/span><\/p>\n

Ketan Karkhanis, EVP & GM, Sales Cloud<\/strong>, noted, “Spiff connects what sellers want \u2013 transparent compensation \u2013 with what sales leaders want \u2013 compensation planning built into CRM that aligns behaviors to strategic outcomes.”<\/span>\u00a0<\/span><\/p>\n

Karkhanis also added:<\/span>\u00a0<\/span><\/p>\n

CROs and financial leaders know the importance of compensation in driving rep behavior. The challenge these leaders face is in how to align these compensation plans to desired outcomes \u2013 all while navigating data across siloed-point solutions. After the acquisition closes, the Spiff organization will join Sales Cloud, working to enhance Salesforce\u2019s Sales Performance Management solutions by providing customers with a trusted platform to increase visibility, supercharge selling & unlock growth.<\/span>\u00a0<\/span><\/p><\/blockquote>\n

Salesforce also notes that completing the Spiff definitive agreement will not change Salesforce’s financial guidance.<\/span>\u00a0<\/span><\/p>\n

SalesForce’s Early Move Towards the Spiff Acquisition<\/h2>\n

Salesforce first started its move towards acquiring<\/a> Spiff in December last year. With its most recent definitive agreement move, Spiff will become part of “the Salesforce family”, with estimations forecasting that the acquisition will close during Q1 of the fiscal year 2025.<\/p>\n

Salesforce will embed Spiff within Sales Cloud, therefore enhancing native performance management tools.<\/p>\n

During the December moves, Karkhanis explained that CROs and financial leaders “know the importance of compensation in driving rep behavior. The challenge these leaders face is in how to align these compensation plans to desired outcomes \u2013 all while navigating data across siloed-point solutions.”<\/p>\n

Spiff’s goal as an independent entity and now as part of the Salesforce family is to provide transparent compensation built into CRM that also aligns behaviors to strategic outcomes.<\/p>\n

The recently acquired firm achieves its goals by offering real-time visibility into commission reports for sales reps and improved management tools for leaders working with complex team structures, users, documents, and approval workflows.<\/p>\n

Moreover, Spiff brings countless other valuable features to Salesforce customers, such as scalability, analytics, and integration-friendly design, allowing businesses to pull together compensation plans quickly.<\/p>\n

Jeron Paul expressed his excitement in December about bringing the company’s capabilities to Sales Cloud, stating that he is thrilled about Spiff’s future and its impact on the world of SPM and ICM.<\/p>\n

Jeron also mentioned that Spiff has always been proud of its pace of innovation and is grateful for the opportunity to make an even more profound impact on the industry as part of the Salesforce ecosystem.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Salesforce has completed its acquisition of Spiff, a compensation management (ICM) software solutions provider, via the signing of a definitive agreement. Notably, Spiff provides a low-code processing engine to scale and accelerate commission automation.\u00a0 Jeron Paul, CEO of Spiff, explained:\u00a0 I\u2019m excited about the future of Spiff and about what this means for the world […]<\/p>\n","protected":false},"author":4083,"featured_media":55958,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[61014],"class_list":["post-55953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm","tag-service-provider","tag-workforce-management","tag-workforce-optimization","brands_to_track-salesforce","editorial_type-news","intent-loyalty"],"acf":[],"yoast_head":"\nSalesforce Completes Spiff Acquisition - CX Today<\/title>\n<meta name=\"description\" content=\"CX Today covers CRM & Customer Data Management news including Service Provider, Workforce Management, Workforce Optimization and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cxtoday.com\/crm\/spiff-icm-services-to-join-salesforce-appexchange\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salesforce Completes Spiff Acquisition\" \/>\n<meta property=\"og:description\" content=\"CX Today covers CRM & Customer Data Management news including Service Provider, Workforce Management, Workforce Optimization and more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cxtoday.com\/crm\/spiff-icm-services-to-join-salesforce-appexchange\/\" \/>\n<meta property=\"og:site_name\" content=\"CX Today\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CXTodayNews\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-02T12:04:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-19T10:42:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cxtoday.com\/wp-content\/uploads\/2024\/02\/Spiff_ICM_Services_Join_Salesforce_AppExchange.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"850\" \/>\n\t<meta property=\"og:image:height\" content=\"425\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rory Greener\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cxtodaynews\" \/>\n<meta name=\"twitter:site\" content=\"@cxtodaynews\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rory Greener\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.cxtoday.com\/crm\/spiff-icm-services-to-join-salesforce-appexchange\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.cxtoday.com\/crm\/spiff-icm-services-to-join-salesforce-appexchange\/\"},\"author\":{\"name\":\"Rory Greener\",\"@id\":\"https:\/\/www.cxtoday.com\/#\/schema\/person\/6433b04e81f0dd7e1209d211441ad727\"},\"headline\":\"Salesforce Completes Spiff Acquisition\",\"datePublished\":\"2024-02-02T12:04:58+00:00\",\"dateModified\":\"2024-02-19T10:42:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.cxtoday.com\/crm\/spiff-icm-services-to-join-salesforce-appexchange\/\"},\"wordCount\":559,\"publisher\":{\"@id\":\"https:\/\/www.cxtoday.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.cxtoday.com\/crm\/spiff-icm-services-to-join-salesforce-appexchange\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.cxtoday.com\/wp-content\/uploads\/2024\/02\/Spiff_ICM_Services_Join_Salesforce_AppExchange.jpg\",\"keywords\":[\"Service Provider\",\"Workforce Management\",\"Workforce Optimization\"],\"articleSection\":[\"CRM & Customer Data Management\"],\"inLanguage\":\"en-GB\",\"copyrightYear\":\"2024\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.cxtoday.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.cxtoday.com\/crm\/spiff-icm-services-to-join-salesforce-appexchange\/\",\"url\":\"https:\/\/www.cxtoday.com\/crm\/spiff-icm-services-to-join-salesforce-appexchange\/\",\"name\":\"Salesforce Completes Spiff Acquisition - 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