{"id":57539,"date":"2024-02-26T17:00:20","date_gmt":"2024-02-26T17:00:20","guid":{"rendered":"https:\/\/www.cxtoday.com\/?p=57539"},"modified":"2024-02-27T09:35:27","modified_gmt":"2024-02-27T09:35:27","slug":"audiocodes-microsoft-teams-contact-center-business-hits-record-highs","status":"publish","type":"post","link":"https:\/\/www.cxtoday.com\/contact-center\/audiocodes-microsoft-teams-contact-center-business-hits-record-highs\/","title":{"rendered":"AudioCodes\u2019 Microsoft Teams Contact Center Business Hits Record Highs"},"content":{"rendered":"<p>AudioCodes\u2019 Microsoft Teams Contact Center business grew by 40 percent year-over-year (YoY) in Q4.<\/p>\n<p>The spike is partly the result of two megadeals, where the vendor displaced competitor Microsoft Teams CCaaS solutions.<\/p>\n<p>A prominent global university signed one of those two megadeals. It leveraged the Azure-native AudioCodes\u2019 Voca Conversational Interaction Center (Voca-CIC) platform and smart compliance recording solution as part of a 36-month contract.<\/p>\n<p>The second win is a 60-month deal with a Fortune 500 Global Manufacturer, which leveraged the same combination of offerings.<\/p>\n<p>By sharing these successes, AudioCodes signals that not all Microsoft Teams Contact Center offerings are the same \u2013 far from it, in fact.<\/p>\n<p><strong>Dave Michaels, Lead Analyst at TalkingPointz<\/strong>, noted this during <a href=\"https:\/\/www.linkedin.com\/posts\/davemichels_dave-and-zeus-discuss-recent-earnings-reports-activity-7166528538307739651-RA5d?utm_source=share&amp;utm_medium=member_desktop\" target=\"_blank\" rel=\"noopener\">a LinkedIn Live interview<\/a> after the AudioCodes earnings call. He said:<\/p>\n<blockquote><p>With Microsoft Teams offerings there are meeting rooms, phones, SBCs.. it\u2019s all very piecemeal. But, what I like about the Voca offering is that it drags their recording technology, insights, SBCs, and so on, and brings everything together.<\/p><\/blockquote>\n<p>Yet, businesses see additional differentiators within the Voca-CIC platform.<\/p>\n<p>For instance, unlike many competitors, it offers a purely Azure-native integration with Microsoft Teams based on Azure Communication Services, in conjunction with other capabilities such as presence-based routing logic, knowledge sharing to spread customer insights across the business, and a unified agent experience.<\/p>\n<p>In addition, Voca-CIC embeds Microsoft Cognitive Services, so contact centers \u2013 and other personnel across the organization leveraging the solution \u2013 may leverage conversational AI.<\/p>\n<h2>Conversational AI and Contact Center Transformations<\/h2>\n<p>Across Voca-CIC and beyond, conversational AI has provided another substantial growth driver for AudioCodes \u2013 as it leans further into the customer experience market.<\/p>\n<p>Indeed, its conversational AI business grew by over 50 percent YoY last quarter, with voice automation a particular favorite amongst new customers.<\/p>\n<p>Again, AudioCodes has quite a unique offering here with its VoiceAI Connect solution.<\/p>\n<p>VoiceAI Connect provides a communication hub for various voicebot frameworks, allowing businesses to combine the best cognitive services of each framework.<\/p>\n<p>Such innovation is a testament to AudioCodes&#8217; continued reinvention. Traditionally a provider of VoIP phones and business routers, it has embraced new shifts in enterprise communications, found differentiators, and maintained its market position \u2013 despite a drop in its conventional markets.<\/p>\n<p>Indeed, AudioCodes\u2019 fourth quarter 2023 revenues increased by 3.2 percent sequentially from third quarter 2023.<\/p>\n<p>Yet, the gains of Voca-CIC and VoiceAI Connect provide a big boost, while\u00a0<strong>Shabtai Adlersberg, President &amp; CEO of AudioCodes<\/strong>, also pinpointed significant growth in its CCaaS transformation services.<\/p>\n<p>During the earnings call, Adlersberg highlighted AudioCodes&#8217; role in contact center migrations.<\/p>\n<p>&#8220;When you move from an old supplier architecture that&#8217;s on-prem to a new cloud-based vendor, there&#8217;s a huge network,&#8221; he noted. &#8220;You&#8217;re talking about hundreds of locations around the world.<\/p>\n<blockquote><p>To achieve that with high-quality, high-security, and efficiency, our SBCs and managed services come into play. That explains the success we enjoy.<\/p><\/blockquote>\n<p>&#8220;As the trend of moving from on-prem to cloud continues\u2026 we will continue to win such projects.&#8221;<\/p>\n<h2>Voca-CIC: A Backdoor for Microsoft Into the Contact Center<\/h2>\n<p>So far, Microsoft has made little noise in the contact center space, with much of its success stemming from its Teams Contact Center integration program.<\/p>\n<p>While SMBs and the midmarket mostly leverage these integrations, there is interest from the enterprise, too, as AudioCodes&#8217; two megadeals underline.<\/p>\n<p>As such, Michels believes that this lays an excellent foundation for Microsoft in the space.<\/p>\n<p>&#8220;The way Microsoft works is that they dabble, play the long game,&#8221; he said.<\/p>\n<blockquote><p>People always ask me: when is Microsoft going to get in the contact center? They already are, through companies like AudioCodes \u2013 and this has got to be a strategic focus for Microsoft, and they&#8217;re going to keep on growing.<\/p><\/blockquote>\n<p>&#8220;I don&#8217;t think they&#8217;re going to get into the enterprise by themselves; they&#8217;re going to have to do an acquisition to do that, but this is an important part of the learning and the strategy for Microsoft.&#8221;<\/p>\n<p>While that\u2019s an exciting possibility, Microsoft has done little to advance its Teams Contact Center integration program over the past couple of years.<\/p>\n<p>Meanwhile, the tech giant hasn\u2019t listed any vendors under the most advanced Power model integration &#8211; despite AudioCodes and some of its competitors seemingly hitting the specification.<\/p>\n<p>In line with this, <strong>Zeus Kerravala, Principal Analyst at ZK Research, <\/strong>noted: &#8220;I\u2019m less bullish on Microsoft ever becoming a contact center vendor. They have to change the way they build products.<\/p>\n<p>&#8220;It&#8217;s an area where you can&#8217;t throw spaghetti at the wall to see what sticks. You can on the employee collaboration side, but if they did that in the contact center, it&#8217;d be pretty damaging.&#8221;<\/p>\n<p>As such, it&#8217;s left to companies like AudioCodes to build enterprise-ready contact center platforms \u2013 and many are stepping up to the plate.<\/p>\n<p>Yet, as previously noted, some are better than others \u2013 and only AudioCodes, Contact Center 4ALL, Content Guru, and Vonage qualified as finalists in the 2024 CX Awards for &#8220;Best Microsoft Teams Contact Center Solution&#8221;.<\/p>\n<p>Who will win? <a href=\"https:\/\/www.cxtoday.com\/cxawards\/\" target=\"_blank\" rel=\"noopener\">Register to watch the virtual event for free<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AudioCodes\u2019 Microsoft Teams Contact Center business grew by 40 percent year-over-year (YoY) in Q4. The spike is partly the result of two megadeals, where the vendor displaced competitor Microsoft Teams CCaaS solutions. A prominent global university signed one of those two megadeals. It leveraged the Azure-native AudioCodes\u2019 Voca Conversational Interaction Center (Voca-CIC) platform and smart [&hellip;]<\/p>\n","protected":false},"author":4063,"featured_media":57549,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[11850],"class_list":["post-57539","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contact-center","tag-ccaas","tag-enterprise","tag-microsoft-teams","brands_to_track-audiocodes","editorial_type-news","intent-loyalty"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AudioCodes\u2019 Microsoft Teams Contact Center Business Hits Record Highs - CX Today<\/title>\n<meta name=\"description\" content=\"CX Today covers Contact Center &amp; Omnichannel\u200b news including CCaaS, Enterprise, Microsoft Teams and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cxtoday.com\/contact-center\/audiocodes-microsoft-teams-contact-center-business-hits-record-highs\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AudioCodes\u2019 Microsoft Teams Contact Center Business Hits Record Highs\" \/>\n<meta property=\"og:description\" content=\"CX Today covers Contact Center &amp; 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