{"id":61407,"date":"2024-07-01T14:00:02","date_gmt":"2024-07-01T13:00:02","guid":{"rendered":"https:\/\/www.cxtoday.com\/?p=61407"},"modified":"2025-10-19T10:13:52","modified_gmt":"2025-10-19T09:13:52","slug":"service-sales-marketing-how-to-unite-your-customer-facing-teams-cx-trends","status":"publish","type":"post","link":"https:\/\/www.cxtoday.com\/tv\/service-sales-marketing-how-to-unite-your-customer-facing-teams-cx-trends\/","title":{"rendered":"Service, Sales, &#038; Marketing: How to Unite Your Customer-Facing Teams &#8211; #CXTrends24"},"content":{"rendered":"<p><a href=\"https:\/\/youtu.be\/1xxOwsmNtTQ\" target=\"_blank\" rel=\"noopener\">Watch on YouTube.<\/a><\/p>\n<p><strong>CX Today&#8217;s Charlie Mitchell<\/strong> hosts <strong>Chris Pennington, Chief Customer Officer at SugarCRM<\/strong>.<\/p>\n<p>The video forms part of our Big CX Trends series, where we deep dive into a series of trends from across the CX space.<\/p>\n<p>In this episode, we consider the convergence of service, sales, and marketing, discussing:<\/p>\n<ul>\n<li><strong>The opportunities you see uniting those customer-facing teams. <\/strong><\/li>\n<li><strong>The barriers inhibiting this unification (and how to overcome them). <\/strong><\/li>\n<li><strong>How advancements in AI &amp; automation will enable cross-function collaboration.<\/strong><\/li>\n<li><strong>How SugarCRM aims to support its customers in unifying service, sales, and marketing.<\/strong><\/li>\n<\/ul>\n<p>To view the rest of our CX Trends sessions,\u00a0<a href=\"https:\/\/www.cxtoday.com\/tv\/cx-trends-tv\/\" rel=\"noopener\">click here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Watch on YouTube. CX Today&#8217;s Charlie Mitchell hosts Chris Pennington, Chief Customer Officer at SugarCRM. The video forms part of our Big CX Trends series, where we deep dive into a series of trends from across the CX space. In this episode, we consider the convergence of service, sales, and marketing, discussing: The opportunities you [&hellip;]<\/p>\n","protected":false},"author":4063,"featured_media":61408,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[61759,60908,62063],"class_list":["post-61407","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-cx-trends-tv","category-tv","category-marketing-sales-technology","tag-ccaas","tag-digital-transformation","tag-event","post_format-post-format-video","brands_to_track-sugarcrm","editorial_type-interview","intent-evaluation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Service, Sales, &amp; Marketing: How to Unite Your Customer-Facing Teams - #CXTrends24 - CX Today<\/title>\n<meta name=\"description\" content=\"CX Today covers CX TV news including CCaaS, Digital Transformation, Event and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cxtoday.com\/tv\/service-sales-marketing-how-to-unite-your-customer-facing-teams-cx-trends\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Service, Sales, &amp; Marketing: How to Unite Your Customer-Facing Teams - 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