{"id":66122,"date":"2024-12-18T00:49:07","date_gmt":"2024-12-18T00:49:07","guid":{"rendered":"https:\/\/www.cxtoday.com\/?p=66122"},"modified":"2024-12-20T15:49:59","modified_gmt":"2024-12-20T15:49:59","slug":"salesforce-announces-agentforce-2-0-5-big-talking-points","status":"publish","type":"post","link":"https:\/\/www.cxtoday.com\/crm\/salesforce-announces-agentforce-2-0-5-big-talking-points\/","title":{"rendered":"Salesforce Announces Agentforce 2.0: 5 Big Talking Points"},"content":{"rendered":"

Salesforce has unveiled Agentforce 2.0, lauding it as “The Digital Labor Platform”.<\/p>\n

The CRM leader introduced the new terminology to clarify that Agentforce doesn\u2019t just manage information; it manages digital labor as well.<\/p>\n

Yet, the Agentforce 2.0 announcement isn\u2019t just a rebranding exercise. Instead, it signals an evolution of the platform, which allows users to build and deploy AI Agents that perform tasks autonomously.<\/p>\n

That evolution includes an expanded vision, new capabilities, and more, as the following five big talking points explore.<\/p>\n

1. Salesforce Takes Agentic AI Beyond CRM<\/h2>\n

Agentforce 1.0 introduced the many possibilities of AI Agents automating workflows and sharing insights across the Salesforce ecosystem.<\/p>\n

For instance, in Sales Cloud, AI Agents help users follow up with leads, qualify opportunities, and practice pitches tailored to specific opportunities.<\/p>\n

In Service Cloud, AI Agents resolve tier-one tickets, “achieving 90%+ resolution rates”. They also escalate when necessary to live agents, preserving context and saving time.<\/p>\n

As a final example, in Marketing Cloud, AI Agents create personalized campaigns by analyzing customer interactions, improving segmentation, and driving campaign effectiveness.<\/p>\n

Yet, as Adam Evans, EVP & GM of Salesforce AI, <\/strong>claimed when unveiling the next-gen platform:<\/p>\n

Agentforce 2.0 isn\u2019t just about CRM; it\u2019s about the entire enterprise.<\/p><\/blockquote>\n

As such, Agentforce 2.0 is automating workflows that run beyond its ecosystem.<\/p>\n

Case Study: How Adecco Took Agentforce Beyond CRM Flows<\/h3>\n

Early-adopter Adecco built a Recruitment Agent on Agentforce 2.0.<\/p>\n

The AI Agent scans resumes and identifies the top candidates for specific roles, notifying recruiters in Slack with pre-qualified candidates ready to review.<\/p>\n

Recruiters can ask the AI Agent to schedule interviews directly from Slack. It then handles availability, contacts candidates via email, and updates calendars automatically.<\/p>\n

Finally, before interviews, the Agent generates tailored questions based on the job description and candidate’s background, ensuring recruiters are well-prepared.<\/p>\n

The Three Enablers of “Beyond CRM”<\/h3>\n

Ultimately, there are three central enablers of Agentforce 2.0. First is Data Cloud, which unifies structured and unstructured data inside and outside the core Salesforce ecosystem.<\/p>\n

Second, a new Atlas Reasoning engine enables semantic understanding of that data through techniques like knowledge graphs and recursive trees (more on this later!).<\/p>\n

Third is MuleSoft’s library of out-of-the-box connectors, which allow AI Agents to work across widely-utilized enterprise platforms. Meanwhile, via MuleSoft, customers may also integrate custom APIs using natural language.<\/p>\n

With all this, Evans suggests Salesforce will enable “any team and any workflow to take action across the enterprise.”<\/p>\n

2. Slack Becomes the “Natural Place” for Agentforce<\/h2>\n

“Slack is the place where every company can bring digital labor to every employee and team,” said Denise Dresser, CEO of Slack<\/strong>.<\/p>\n

Why? Because it\u2019s the first app that Salesforce-centric brands open up every morning, and \u2013 according to Dresser \u2013 that makes it the “natural place for Agentforce to exist.”<\/p>\n

Just think of it as an operational center point for businesses. From there, employees can work with AI Agents to surface information across Salesforce apps and external systems.<\/p>\n

Moreover, from that center point, employees can put AI Agents to work across the enterprise. That\u2019s the picture Dresser painted before sharing how Accenture is bringing it to life.<\/p>\n

\"Slack<\/p>\n

Case Study: How Accenture Leveraged Agentforce to Transform How Teams Work In Slack<\/h3>\n

As part of a live demo, Dresser shared several examples of how Accenture utilizes Agentforce and Slack – as a digital HQ – to work smarter, faster, and more efficiently.<\/p>\n

Indeed, Accenture actions AI Agents within the collaborations platform to empower employees with:<\/p>\n

    \n
  1. Instant Updates:<\/strong> AI Agents provide real-time updates on critical accounts, like missed meetings, business reviews, and key insights.<\/li>\n
  2. Automated Document Retrieval:<\/strong> Instead of digging through emails, drives, or folders, Agents surface the right documents\u2014like a QBR (Quarterly Business Review)\u2014instantly using federated search capabilities.<\/li>\n
  3. Proactive Recommendations:<\/strong> Agents analyze data from conversations, CRM systems, and documents to identify business challenges and suggest solutions, like engaging specialists or providing relevant success stories.<\/li>\n
  4. Proposal Creation and Visualization: <\/strong>Agents streamline the creation of proposals by combining CRM actions, customer data, and Tableau skills. Executives can even ask Agents to convert proposal data into visualizations – like a Tableau dashboard \u2013 “within seconds”.<\/li>\n
  5. Employee Collaboration: <\/strong>Like a traditional copilot, Agents can answer questions, update account insights automatically, and schedule meetings.<\/li>\n<\/ol>\n

    After the live demo, Dresser summarized: “If your employees can do it, Agentforce can do it too.”<\/p>\n

    3. Agentforce 2.0 Reasons with Atlas & Data Cloud<\/h2>\n

    The Atlas reasoning engine is new to Agentforce. It promises to turn “tasks into trusted outcomes.”<\/p>\n

    How? Through a deeper reasoning process that comprises three elements:<\/p>\n

      \n
    1. Enriched Indexing:<\/strong> Salesforce has improved the way it indexes data with multi-intent reasoning.<\/li>\n
    2. Advanced Retrievers:<\/b> Tech like data and knowledge graphs enable more accurate and comprehensive data retrieval.<\/li>\n
    3. Inline Citations:<\/strong> Responses from AI Agents will include citations for visibility, ensuring accuracy and trust.<\/li>\n<\/ol>\n

      All this is critical to ensuring the accuracy of Agentforce, which is a priority for Salesforce, having promised the “least hallucinogenic” implementations of agentic AI.<\/p>\n

      \"Agentforce<\/p>\n

      Alongside Atlas, Data Cloud is key here. It integrates all Salesforce data, binding the platform. It also allows companies to bring their own data lakes with zero-copy and centralize CX data.<\/p>\n

      Yet, as Claire Cheng, VP of Machine Learning & Engineering at Salesforce, <\/strong>said:<\/p>\n

      Data Cloud isn\u2019t just about managing data; it\u2019s about unlocking its full potential.<\/p><\/blockquote>\n

      In other words, it empowers Agentforce to understand the business and its customers more deeply, enabling more effective actions.<\/p>\n

      Case Study: RBC Puts Atlas and Data Cloud to Work<\/h3>\n

      RBC harnesses Atlas within and Data Cloud alongside Agentforce to transform how its financial advisors interact with clients.<\/p>\n

      For starters, Data Cloud integrates all client data into a unified system, eliminating silos and giving advisors a more cohesive view of clients.<\/p>\n

      Next, Atlas handles complex questions, like “How will falling interest rates impact Emma\u2019s portfolio?”, by performing multi-step reasoning and tapping into RBC\u2019s data and business logic to deliver an answer. That comes with citations, ensuring advisors trust the insights and can act confidently.<\/p>\n

      From there, the bank has employed AI Agents to equip advisors with personalized client recommendations and scheduling follow-ups.<\/p>\n

      4. Salesforce Gives Agentforce Its Own Testing Center<\/h2>\n

      “With all this power, you need confidence that agents are consistent and reliable,” said Evans. “That\u2019s why we introduced the Testing Center.”<\/p>\n

      The Agentforce Testing Center will help Salesforce customers validate agents, ensuring they follow instructions, stay grounded in facts, and perform with low latency.<\/p>\n

      Furthermore, it will enable auditing, ensure agents operate within guardrails, and allow regression testing for new versions before deployment.<\/p>\n

      “Agents are becoming the new apps,” continued Evans.<\/p>\n

      Just like we built tooling for the software development lifecycle, we now have tools to support the agent development lifecycle. Testing, auditing, and scaling agents have never been easier.<\/p><\/blockquote>\n

      In the Testing Center, Salesforce may trial “skills”, another new feature within Agentforce 2.0.<\/p>\n

      Trial New AI Agent Skills In the Testing Center<\/h3>\n

      A “skill” packages instructions that inform the AI Agent of how to best perform a task. The screenshot below shares an example.<\/p>\n

      \"Agentforce<\/p>\n

      As evidenced, a skill encompasses not just the actions within or outside the CRM but also the instructions for performing those actions.<\/p>\n

      The slide also shows how agents can possess multiple skills, which is especially helpful across customer-facing use cases.<\/p>\n

      Yet, the function offers value beyond that, as brands may closely consider how to configure skills, specialize agents in specific areas, and further enhance their accuracy.<\/p>\n

      5. Benioff Challenges Competitors: Put Agents On Your Website<\/h2>\n

      In his opening remarks, Marc Benioff, Chair & CEO of Salesforce<\/strong>, revealed that there are already 1,000+ paying Agentforce customers.<\/p>\n

      With this surging interest, Salesforce recognizes that it must lead the way. \u201cWe must be customer zero,\u201d said the CEO. \u201cIf we don’t demonstrate it ourselves, it won’t happen.\u201d<\/p>\n

      For Salesforce, that has meant making customer-facing AI Agents available across its website. Already, these are delivering impressive results for the tech giant\u2019s service team \u2013 as the screenshot below demonstrates.<\/p>\n

      \"Salesforce:<\/p>\n

      After citing these statistics, Benioff criticized competitors for not following suit.<\/p>\n

      He highlighted that several rivals had echoed Salesforce’s agentic AI vision post-Dreamforce. However, prospects don’t see it in action when visiting their websites.<\/p>\n

      “You find forms and FAQs but not many agents,” continued Benioff. “This requires a level of computer science expertise that many still don\u2019t fully understand.”<\/p>\n

      It\u2019s why we hear the pithy and provocative things from people [who can\u2019t implement it themselves]. You\u2019ll hear all kinds of amazing and fantastical things about the future of software and what things are going to look like\u2026 but where is it?<\/p><\/blockquote>\n

      While some may infer that Benioff is again prodding at Microsoft, that company has at least shared case studies of how its internal customer experience teams leverage copilot. From others, there has been much less.<\/p>\n

      In 2025, much more evidence of agentic AI in practice will surface. Hopefully, other vendors will follow suit and unleash AI Agents across their websites. If not in the next 12 months, it may not be the best look.<\/p>\n

      Agentforce 3.0 Is Coming In May<\/h2>\n

      While Agentforce 2.0 won\u2019t become generally available until February, Benioff teased:<\/p>\n

      You can see the beginning of Agentforce 3.0, which will be ready to go around May\u2026 we’re going fast!<\/p><\/blockquote>\n

      What Agentforce 3.0 may bring is unknown for now, but this tease again emphasizes the rapid speed at which Salesforce is rolling out agentic AI. Now, beyond CRM and across the enterprise.<\/p>\n

      To catch up on more of the Agentforce story so far, check out our article: Salesforce Dreamforce 2024: 5 Top Takeaways from the Event<\/a><\/p>\n

       <\/p>\n","protected":false},"excerpt":{"rendered":"

      Salesforce has unveiled Agentforce 2.0, lauding it as “The Digital Labor Platform”. The CRM leader introduced the new terminology to clarify that Agentforce doesn\u2019t just manage information; it manages digital labor as well. Yet, the Agentforce 2.0 announcement isn\u2019t just a rebranding exercise. Instead, it signals an evolution of the platform, which allows users to […]<\/p>\n","protected":false},"author":4063,"featured_media":66129,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[61014],"class_list":["post-66122","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm","tag-artificial-intelligence","tag-automation","tag-crm","tag-enterprise","tag-generative-ai","brands_to_track-salesforce","editorial_type-feature","intent-loyalty"],"acf":[],"yoast_head":"\nSalesforce Announces Agentforce 2.0: 5 Big Talking Points - CX Today<\/title>\n<meta name=\"description\" content=\"CX Today covers CRM & Customer Data Management news including Artificial Intelligence, Automation, CRM, Enterprise, Generative AI and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cxtoday.com\/crm\/salesforce-announces-agentforce-2-0-5-big-talking-points\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salesforce Announces Agentforce 2.0: 5 Big Talking Points\" \/>\n<meta property=\"og:description\" content=\"CX Today covers CRM & Customer Data Management news including Artificial Intelligence, Automation, CRM, Enterprise, Generative AI and more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cxtoday.com\/crm\/salesforce-announces-agentforce-2-0-5-big-talking-points\/\" \/>\n<meta property=\"og:site_name\" content=\"CX Today\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CXTodayNews\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-18T00:49:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-20T15:49:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cxtoday.com\/wp-content\/uploads\/2024\/12\/agentforce-2-850.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"850\" \/>\n\t<meta property=\"og:image:height\" content=\"425\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Charlie Mitchell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cxtodaynews\" \/>\n<meta name=\"twitter:site\" content=\"@cxtodaynews\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Charlie Mitchell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.cxtoday.com\/crm\/salesforce-announces-agentforce-2-0-5-big-talking-points\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.cxtoday.com\/crm\/salesforce-announces-agentforce-2-0-5-big-talking-points\/\"},\"author\":{\"name\":\"Charlie Mitchell\",\"@id\":\"https:\/\/www.cxtoday.com\/#\/schema\/person\/4deb7a9ecd0b93d7461a492a1b54b8b9\"},\"headline\":\"Salesforce Announces Agentforce 2.0: 5 Big Talking Points\",\"datePublished\":\"2024-12-18T00:49:07+00:00\",\"dateModified\":\"2024-12-20T15:49:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.cxtoday.com\/crm\/salesforce-announces-agentforce-2-0-5-big-talking-points\/\"},\"wordCount\":1589,\"publisher\":{\"@id\":\"https:\/\/www.cxtoday.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.cxtoday.com\/crm\/salesforce-announces-agentforce-2-0-5-big-talking-points\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.cxtoday.com\/wp-content\/uploads\/2024\/12\/agentforce-2-850.jpg\",\"keywords\":[\"Artificial Intelligence\",\"Automation\",\"CRM\",\"Enterprise\",\"Generative AI\"],\"articleSection\":[\"CRM & Customer Data Management\"],\"inLanguage\":\"en-GB\",\"copyrightYear\":\"2024\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.cxtoday.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.cxtoday.com\/crm\/salesforce-announces-agentforce-2-0-5-big-talking-points\/\",\"url\":\"https:\/\/www.cxtoday.com\/crm\/salesforce-announces-agentforce-2-0-5-big-talking-points\/\",\"name\":\"Salesforce Announces Agentforce 2.0: 5 Big Talking Points - 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