{"id":66689,"date":"2025-01-16T19:52:23","date_gmt":"2025-01-16T19:52:23","guid":{"rendered":"https:\/\/www.cxtoday.com\/?p=66689"},"modified":"2025-01-21T14:32:08","modified_gmt":"2025-01-21T14:32:08","slug":"the-avaya-layoffs-spread-leaving-europe-the-middle-east-thread-bare","status":"publish","type":"post","link":"https:\/\/www.cxtoday.com\/contact-center\/the-avaya-layoffs-spread-leaving-europe-the-middle-east-thread-bare\/","title":{"rendered":"The Avaya Layoffs Spread, Leaving Some Regions Thread Bare"},"content":{"rendered":"

Avaya continues to make global layoffs, with Europe and the Middle East hit particularly hard.<\/p>\n

While many online have suggested that this represents another round of cuts, it\u2019s a continuation of those that Avaya announced in November<\/a>.<\/p>\n

The move is just hitting different regions at different times for legal and processing reasons.<\/p>\n

That\u2019s according to Zeus Kerravala, Principal Analyst at ZK Research<\/strong>, who has been in contact with Avaya\u2019s senior management team.<\/p>\n

While Kerravala couldn\u2019t share the exact numbers of staff laid off, the analyst emphasized that the cuts were deep, with a significant impact on EMEA.<\/p>\n

“Right now, Europe, in particular the UK, is being disproportionately impacted for a couple of reasons,” he said.<\/p>\n

“First, laying off people in the UK is complicated, so Avaya has avoided that until now, and now it\u2019s coming all at once.<\/p>\n

Also, the regions that support a tiny portion of the G1500 (Avaya\u2019s top global 1500 customers) \u2013 like the Middle East \u2013 will likely see Avaya maintain a minimal presence. Or, perhaps, [the company may] leave the region completely with a remote presence.<\/p><\/blockquote>\n

In centering the business around Avaya\u2019s top 1,500 customers, Avaya\u2019s CEO Patrick Dennis \u2013 who took charge of the company in September 2024<\/a> – is trying to implement a scaled-down version of the Broadcom playbook.<\/p>\n

This strategy aligns with its shift away from serving the entire contact center market.<\/p>\n

Indeed, Avaya has historically supported customers ranging from small businesses to enterprises with millions of employees.<\/p>\n

Over the years, it has shed much of the small and mid-market, but it still has products and teams that serve those segments.<\/p>\n

Now, all customers not in their top 1,500 are essentially out of its scope \u2013 including those talented employees who support them.<\/p>\n

Meanwhile, given this strategy, marketing personnel likely have no future at the company.<\/p>\n

Executives also haven\u2019t escaped unscathed. Kerravala added:<\/p>\n

They\u2019ve been targeting VP level and up as they have been overly fat up there, so they are leaving only meat on the bone.<\/p><\/blockquote>\n

Additionally, the engineering and support teams have suffered. Yet, the numbers on these teams won\u2019t change significantly, as Avaya has reportedly decided to outsource many of these roles.<\/p>\n

The region least affected by the continued layoffs will be North America, where most of its G1500 is based.<\/p>\n

Nevertheless, all these moves are ultimately an attempt to make the company leaner and more profitable.<\/p>\n

What Now for Avaya Customers Outside Its G1500?<\/h2>\n

While Avaya makes this shift, much of its deep midmarket enterprise base will likely reconsider its business with the company, presenting opportunities for rival contact center vendors.<\/p>\n

As the market becomes increasingly crowded, that competition will likely prove fierce.<\/p>\n

Meanwhile, Avaya will stick to its strategy of serving large enterprises with on-premise, hybrid, and public cloud solutions.<\/p>\n

Such a streamlined strategy \u2013 on a significantly larger scale – has served Broadcom well. Indeed, that business runs at a 40+ percent operating margin.<\/p>\n

Yet, can Avaya\u2019s whittled-down team mirror that success and keep its G1500 for decades to come? Only time will tell.<\/p>\n

CX Today reached out to Avaya for a statement. However, the company didn\u2019t wish to comment at this time.<\/em><\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Avaya continues to make global layoffs, with Europe and the Middle East hit particularly hard. While many online have suggested that this represents another round of cuts, it\u2019s a continuation of those that Avaya announced in November. The move is just hitting different regions at different times for legal and processing reasons. That\u2019s according to […]<\/p>\n","protected":false},"author":4063,"featured_media":66693,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[11850],"class_list":["post-66689","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contact-center","tag-ccaas","tag-ucaas","brands_to_track-avaya","editorial_type-news","intent-loyalty"],"acf":[],"yoast_head":"\nThe Avaya Layoffs Spread, Leaving Some Regions Thread Bare - CX Today<\/title>\n<meta name=\"description\" content=\"CX Today covers Contact Center & Omnichannel\u200b news including CCaaS, UCaaS and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cxtoday.com\/contact-center\/the-avaya-layoffs-spread-leaving-europe-the-middle-east-thread-bare\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Avaya Layoffs Spread, Leaving Some Regions Thread Bare\" \/>\n<meta property=\"og:description\" content=\"CX Today covers Contact Center & Omnichannel\u200b news including CCaaS, UCaaS and more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cxtoday.com\/contact-center\/the-avaya-layoffs-spread-leaving-europe-the-middle-east-thread-bare\/\" \/>\n<meta property=\"og:site_name\" content=\"CX Today\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CXTodayNews\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-16T19:52:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-21T14:32:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cxtoday.com\/wp-content\/uploads\/2025\/01\/laid-off-worker-850-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"850\" \/>\n\t<meta property=\"og:image:height\" content=\"425\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Charlie Mitchell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cxtodaynews\" \/>\n<meta name=\"twitter:site\" content=\"@cxtodaynews\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Charlie Mitchell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.cxtoday.com\/contact-center\/the-avaya-layoffs-spread-leaving-europe-the-middle-east-thread-bare\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.cxtoday.com\/contact-center\/the-avaya-layoffs-spread-leaving-europe-the-middle-east-thread-bare\/\"},\"author\":{\"name\":\"Charlie Mitchell\",\"@id\":\"https:\/\/www.cxtoday.com\/#\/schema\/person\/4deb7a9ecd0b93d7461a492a1b54b8b9\"},\"headline\":\"The Avaya Layoffs Spread, Leaving Some Regions Thread Bare\",\"datePublished\":\"2025-01-16T19:52:23+00:00\",\"dateModified\":\"2025-01-21T14:32:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.cxtoday.com\/contact-center\/the-avaya-layoffs-spread-leaving-europe-the-middle-east-thread-bare\/\"},\"wordCount\":541,\"publisher\":{\"@id\":\"https:\/\/www.cxtoday.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.cxtoday.com\/contact-center\/the-avaya-layoffs-spread-leaving-europe-the-middle-east-thread-bare\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.cxtoday.com\/wp-content\/uploads\/2025\/01\/laid-off-worker-850-1.jpg\",\"keywords\":[\"CCaaS\",\"UCaaS\"],\"articleSection\":[\"Contact Center & Omnichannel\u200b\"],\"inLanguage\":\"en-GB\",\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.cxtoday.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.cxtoday.com\/contact-center\/the-avaya-layoffs-spread-leaving-europe-the-middle-east-thread-bare\/\",\"url\":\"https:\/\/www.cxtoday.com\/contact-center\/the-avaya-layoffs-spread-leaving-europe-the-middle-east-thread-bare\/\",\"name\":\"The Avaya Layoffs Spread, Leaving Some Regions Thread Bare - 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