{"id":70113,"date":"2025-05-01T05:00:07","date_gmt":"2025-05-01T04:00:07","guid":{"rendered":"https:\/\/www.cxtoday.com\/?p=70113"},"modified":"2025-05-01T10:27:44","modified_gmt":"2025-05-01T09:27:44","slug":"egain-onboards-one-of-the-worlds-largest-airlines","status":"publish","type":"post","link":"https:\/\/www.cxtoday.com\/crm\/egain-onboards-one-of-the-worlds-largest-airlines\/","title":{"rendered":"eGain Secures Three Big CRM Wins, Onboards One of the World\u2019s Largest Airlines"},"content":{"rendered":"

eGain has announced several enterprise wins, bringing onboard \u201cone of the largest\u201d global airlines.\u00a0<\/span>\u00a0<\/span><\/p>\n

The vendor touted these deals during its quarterly earnings and has since shared more information as to why three of its biggest new customers chose eGain.<\/span>\u00a0<\/span><\/p>\n

According to<\/span> Ashu Roy<\/span><\/b>, <\/span>CEO of eGain<\/span><\/b>, these enterprises are typically \u201cstruggling with content silos and fragmented knowledge,\u201d which makes it harder to ensure that AI systems provide correct and consistent answers.<\/span>\u00a0<\/span><\/p>\n

Naturally, if trustworthy information is hard for human and AI agents to acquire in contact centers, then this may cause slower response times and unnecessary frustration for customers and reps. The CEO continued:\u00a0<\/span>\u00a0<\/span><\/p>\n

\u201cHaving a single source of truth in a knowledge central hub across the business is becoming critical.\u201d\u00a0<\/span><\/p><\/blockquote>\n

Consequently, this is creating a trend of businesses sourcing solutions for knowledge centralization.\u00a0<\/span>\u00a0<\/span><\/p>\n

Such knowledge centralization is critical for many generative AI (GenAI) use cases contact centers are experimenting with.\u00a0<\/span>\u00a0<\/span><\/p>\n

For instance, over half of contact centers already use generative AI (GenAI) to draft<\/span> customer responses that human reps can review, edit, and send<\/span><\/a>.\u00a0<\/span>\u00a0<\/span><\/p>\n

The Big Wins<\/span>\u00a0<\/span><\/h2>\n

First, eGain signed a megadeal with an interactive entertainment company with around 800 million international player accounts.<\/span>\u00a0<\/span><\/p>\n

The company wanted a knowledge base for its players but struggled with the existing platform, as \u201cit did not provide the necessary APIs and functionality to implement [their] vision.\u201d\u00a0<\/span>\u00a0<\/span><\/p>\n

eGain offered the company its \u201cinnovation in a 30-day pilot\u201d program to experience the platform\u2019s capabilities, which helped push the deal over the line.\u00a0<\/span>\u00a0<\/span><\/p>\n

Another deal was with a global money transfer company with 150 million customers from across 200 countries.\u00a0<\/span>\u00a0<\/span><\/p>\n

This company tried to implement a customer knowledge platform twice before turning to eGain.\u00a0<\/span>\u00a0<\/span><\/p>\n

Finally, there\u2019s the deal eGain secured with a prominent US airline company that is \u201cone of the largest\u201d in the world.<\/span>\u00a0<\/span><\/p>\n

With contact center locations spanning the globe, the airline wanted to modernize and streamline its customer service operations.<\/span>\u00a0<\/span><\/p>\n

As such, it built up many knowledge silos over time and wanted a single platform for use across multiple customer touchpoints, languages, and business units.\u00a0<\/span>\u00a0<\/span><\/p>\n

Here, eGain can leverage its knowledge management heritage, accompanied by its \u201chub-based\u201d approach, which the provider believes is unique.\u00a0<\/span>\u00a0<\/span><\/p>\n

Why Might Big Customers Choose eGain?<\/span>\u00a0<\/span><\/h2>\n

In the customer service CRM space, eGain competes with the likes of Microsoft, Salesforce, ServiceNow, and several other tech giants.\u00a0<\/span>\u00a0<\/span><\/p>\n

So why would CX leaders choose eGain?<\/span>\u00a0<\/span><\/p>\n

Last year, Gartner acknowledged eGain as a market \u201cvisionary\u201d in its <\/span>2024 Magic Quadrant for CRM Customer Engagement Centers<\/span><\/a>.<\/span>\u00a0<\/span><\/p>\n

The report pinpoints \u201cAI-led innovation pace,\u201d \u201ccomposability,\u201d and \u201cknowledge management\u201d as core strengths, positioning it as a strong contender in the CRM market.<\/span>\u00a0<\/span><\/p>\n

As mentioned, a background in contact center knowledge management – delivering \u201ctrusted\u201d and \u201ccompliant\u201d answers for customers, agents, and employees – is key.<\/span>\u00a0<\/span><\/p>\n

eGain built on this in 2024, introducing the capability to automatically capture emerging intents, understand how agents solve those queries, and auto-draft knowledge articles. These then power its customer-facing virtual agent for a more autonomous contact center.\u00a0<\/span>\u00a0<\/span><\/p>\n

Brands may also bring their own virtual agent, perhaps leveraging a third-party conversational AI solution from Cognigy, Google, Kore.ai, etc.\u00a0<\/span>\u00a0<\/span><\/p>\n

According to Roy, such possibilities are attracting new prospects, with the number of seven-figure deals in eGain\u2019s pipeline doubling.<\/span>\u00a0<\/span><\/p>\n

However, the CEO\u00a0 noted that \u201cthe side effect of this trend is more scrutiny on these projects, and the vetting process now includes groups like the AI office. So these bigger deals are taking some more time to close.\u201d<\/span>\u00a0<\/span><\/p>\n

That\u2019s a trend an increasing number of CX vendors are calling out.\u00a0<\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

eGain has announced several enterprise wins, bringing onboard \u201cone of the largest\u201d global airlines.\u00a0\u00a0 The vendor touted these deals during its quarterly earnings and has since shared more information as to why three of its biggest new customers chose eGain.\u00a0 According to Ashu Roy, CEO of eGain, these enterprises are typically \u201cstruggling with content silos […]<\/p>\n","protected":false},"author":9458,"featured_media":70115,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[61014],"class_list":["post-70113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm","tag-agentic-ai","tag-ai-agents","tag-artificial-intelligence","tag-crm","tag-transportation","tag-travel-and-hospitality","brands_to_track-egain","editorial_type-news","intent-discovery","target_audience-enterprise-buyer"],"acf":[],"yoast_head":"\neGain CRM Wins Big with Global Enterprises<\/title>\n<meta name=\"description\" content=\"eGain CRM secures major enterprise clients by centralizing knowledge and boosting AI performance in customer service operations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cxtoday.com\/crm\/egain-onboards-one-of-the-worlds-largest-airlines\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"eGain Secures Three Big CRM Wins, Onboards One of the World\u2019s Largest Airlines\" \/>\n<meta property=\"og:description\" content=\"eGain CRM secures major enterprise clients by centralizing knowledge and boosting AI performance in customer service operations.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cxtoday.com\/crm\/egain-onboards-one-of-the-worlds-largest-airlines\/\" \/>\n<meta property=\"og:site_name\" content=\"CX Today\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CXTodayNews\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-01T04:00:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-01T09:27:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cxtoday.com\/wp-content\/uploads\/2025\/05\/eGain-Secures-Three-Big-CRM-Wins-Onboards-One-of-the-Worlds-Largest-Airlines.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"850\" \/>\n\t<meta property=\"og:image:height\" content=\"425\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Charlotte Simms\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cxtodaynews\" \/>\n<meta name=\"twitter:site\" content=\"@cxtodaynews\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Charlotte Simms\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.cxtoday.com\/crm\/egain-onboards-one-of-the-worlds-largest-airlines\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.cxtoday.com\/crm\/egain-onboards-one-of-the-worlds-largest-airlines\/\"},\"author\":{\"name\":\"Charlotte Simms\",\"@id\":\"https:\/\/www.cxtoday.com\/#\/schema\/person\/a65536179b4eaa28ea3a9b2fda519348\"},\"headline\":\"eGain Secures Three Big CRM Wins, Onboards One of the World\u2019s Largest Airlines\",\"datePublished\":\"2025-05-01T04:00:07+00:00\",\"dateModified\":\"2025-05-01T09:27:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.cxtoday.com\/crm\/egain-onboards-one-of-the-worlds-largest-airlines\/\"},\"wordCount\":602,\"publisher\":{\"@id\":\"https:\/\/www.cxtoday.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.cxtoday.com\/crm\/egain-onboards-one-of-the-worlds-largest-airlines\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.cxtoday.com\/wp-content\/uploads\/2025\/05\/eGain-Secures-Three-Big-CRM-Wins-Onboards-One-of-the-Worlds-Largest-Airlines.jpg\",\"keywords\":[\"Agentic AI\",\"AI Agents\",\"Artificial Intelligence\",\"CRM\",\"Transportation\",\"Travel and Hospitality\"],\"articleSection\":[\"CRM & Customer Data Management\"],\"inLanguage\":\"en-GB\",\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.cxtoday.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.cxtoday.com\/crm\/egain-onboards-one-of-the-worlds-largest-airlines\/\",\"url\":\"https:\/\/www.cxtoday.com\/crm\/egain-onboards-one-of-the-worlds-largest-airlines\/\",\"name\":\"eGain CRM Wins Big with Global Enterprises\",\"isPartOf\":{\"@id\":\"https:\/\/www.cxtoday.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.cxtoday.com\/crm\/egain-onboards-one-of-the-worlds-largest-airlines\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.cxtoday.com\/crm\/egain-onboards-one-of-the-worlds-largest-airlines\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.cxtoday.com\/wp-content\/uploads\/2025\/05\/eGain-Secures-Three-Big-CRM-Wins-Onboards-One-of-the-Worlds-Largest-Airlines.jpg\",\"datePublished\":\"2025-05-01T04:00:07+00:00\",\"dateModified\":\"2025-05-01T09:27:44+00:00\",\"description\":\"eGain CRM secures major enterprise clients by centralizing knowledge and boosting AI performance in customer service operations.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.cxtoday.com\/crm\/egain-onboards-one-of-the-worlds-largest-airlines\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.cxtoday.com\/crm\/egain-onboards-one-of-the-worlds-largest-airlines\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.cxtoday.com\/crm\/egain-onboards-one-of-the-worlds-largest-airlines\/#primaryimage\",\"url\":\"https:\/\/www.cxtoday.com\/wp-content\/uploads\/2025\/05\/eGain-Secures-Three-Big-CRM-Wins-Onboards-One-of-the-Worlds-Largest-Airlines.jpg\",\"contentUrl\":\"https:\/\/www.cxtoday.com\/wp-content\/uploads\/2025\/05\/eGain-Secures-Three-Big-CRM-Wins-Onboards-One-of-the-Worlds-Largest-Airlines.jpg\",\"width\":850,\"height\":425,\"caption\":\"Plane at an airport, with eGain logo at the side\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.cxtoday.com\/crm\/egain-onboards-one-of-the-worlds-largest-airlines\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.cxtoday.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CRM & Customer Data Management\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.cxtoday.com\/#website\",\"url\":\"https:\/\/www.cxtoday.com\/\",\"name\":\"CX Today\",\"description\":\"Customer Experience Technology News\",\"publisher\":{\"@id\":\"https:\/\/www.cxtoday.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.cxtoday.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.cxtoday.com\/#organization\",\"name\":\"CX Today\",\"url\":\"https:\/\/www.cxtoday.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.cxtoday.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.cxtoday.com\/wp-content\/uploads\/2022\/03\/CX_Today_FullLogo.png\",\"contentUrl\":\"https:\/\/www.cxtoday.com\/wp-content\/uploads\/2022\/03\/CX_Today_FullLogo.png\",\"width\":2606,\"height\":1154,\"caption\":\"CX Today\"},\"image\":{\"@id\":\"https:\/\/www.cxtoday.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/CXTodayNews\/\",\"https:\/\/x.com\/cxtodaynews\",\"https:\/\/www.linkedin.com\/company\/69192959\/\",\"https:\/\/www.youtube.com\/channel\/UCZSpkvnZtjGc7UAP1r-MRoA\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.cxtoday.com\/#\/schema\/person\/a65536179b4eaa28ea3a9b2fda519348\",\"name\":\"Charlotte Simms\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.cxtoday.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1877bc53008331993120903bda22e155c5863466df3f24d1156c2abe35bcbba6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1877bc53008331993120903bda22e155c5863466df3f24d1156c2abe35bcbba6?s=96&d=mm&r=g\",\"caption\":\"Charlotte Simms\"},\"url\":\"https:\/\/www.cxtoday.com\/author\/charlottesimms\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"eGain CRM Wins Big with Global Enterprises","description":"eGain CRM secures major enterprise clients by centralizing knowledge and boosting AI performance in customer service operations.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.cxtoday.com\/crm\/egain-onboards-one-of-the-worlds-largest-airlines\/","og_locale":"en_GB","og_type":"article","og_title":"eGain Secures Three Big CRM Wins, Onboards One of the World\u2019s Largest Airlines","og_description":"eGain CRM secures major enterprise clients by centralizing knowledge and boosting AI performance in customer service operations.","og_url":"https:\/\/www.cxtoday.com\/crm\/egain-onboards-one-of-the-worlds-largest-airlines\/","og_site_name":"CX Today","article_publisher":"https:\/\/www.facebook.com\/CXTodayNews\/","article_published_time":"2025-05-01T04:00:07+00:00","article_modified_time":"2025-05-01T09:27:44+00:00","og_image":[{"width":850,"height":425,"url":"https:\/\/www.cxtoday.com\/wp-content\/uploads\/2025\/05\/eGain-Secures-Three-Big-CRM-Wins-Onboards-One-of-the-Worlds-Largest-Airlines.jpg","type":"image\/jpeg"}],"author":"Charlotte Simms","twitter_card":"summary_large_image","twitter_creator":"@cxtodaynews","twitter_site":"@cxtodaynews","twitter_misc":{"Written by":"Charlotte Simms","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.cxtoday.com\/crm\/egain-onboards-one-of-the-worlds-largest-airlines\/#article","isPartOf":{"@id":"https:\/\/www.cxtoday.com\/crm\/egain-onboards-one-of-the-worlds-largest-airlines\/"},"author":{"name":"Charlotte Simms","@id":"https:\/\/www.cxtoday.com\/#\/schema\/person\/a65536179b4eaa28ea3a9b2fda519348"},"headline":"eGain Secures Three Big CRM Wins, Onboards One of the World\u2019s Largest Airlines","datePublished":"2025-05-01T04:00:07+00:00","dateModified":"2025-05-01T09:27:44+00:00","mainEntityOfPage":{"@id":"https:\/\/www.cxtoday.com\/crm\/egain-onboards-one-of-the-worlds-largest-airlines\/"},"wordCount":602,"publisher":{"@id":"https:\/\/www.cxtoday.com\/#organization"},"image":{"@id":"https:\/\/www.cxtoday.com\/crm\/egain-onboards-one-of-the-worlds-largest-airlines\/#primaryimage"},"thumbnailUrl":"https:\/\/www.cxtoday.com\/wp-content\/uploads\/2025\/05\/eGain-Secures-Three-Big-CRM-Wins-Onboards-One-of-the-Worlds-Largest-Airlines.jpg","keywords":["Agentic AI","AI Agents","Artificial Intelligence","CRM","Transportation","Travel and Hospitality"],"articleSection":["CRM & Customer Data Management"],"inLanguage":"en-GB","copyrightYear":"2025","copyrightHolder":{"@id":"https:\/\/www.cxtoday.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.cxtoday.com\/crm\/egain-onboards-one-of-the-worlds-largest-airlines\/","url":"https:\/\/www.cxtoday.com\/crm\/egain-onboards-one-of-the-worlds-largest-airlines\/","name":"eGain CRM Wins Big with Global Enterprises","isPartOf":{"@id":"https:\/\/www.cxtoday.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.cxtoday.com\/crm\/egain-onboards-one-of-the-worlds-largest-airlines\/#primaryimage"},"image":{"@id":"https:\/\/www.cxtoday.com\/crm\/egain-onboards-one-of-the-worlds-largest-airlines\/#primaryimage"},"thumbnailUrl":"https:\/\/www.cxtoday.com\/wp-content\/uploads\/2025\/05\/eGain-Secures-Three-Big-CRM-Wins-Onboards-One-of-the-Worlds-Largest-Airlines.jpg","datePublished":"2025-05-01T04:00:07+00:00","dateModified":"2025-05-01T09:27:44+00:00","description":"eGain CRM secures major enterprise clients by centralizing knowledge and boosting AI performance in customer service operations.","breadcrumb":{"@id":"https:\/\/www.cxtoday.com\/crm\/egain-onboards-one-of-the-worlds-largest-airlines\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.cxtoday.com\/crm\/egain-onboards-one-of-the-worlds-largest-airlines\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.cxtoday.com\/crm\/egain-onboards-one-of-the-worlds-largest-airlines\/#primaryimage","url":"https:\/\/www.cxtoday.com\/wp-content\/uploads\/2025\/05\/eGain-Secures-Three-Big-CRM-Wins-Onboards-One-of-the-Worlds-Largest-Airlines.jpg","contentUrl":"https:\/\/www.cxtoday.com\/wp-content\/uploads\/2025\/05\/eGain-Secures-Three-Big-CRM-Wins-Onboards-One-of-the-Worlds-Largest-Airlines.jpg","width":850,"height":425,"caption":"Plane at an airport, with eGain logo at the side"},{"@type":"BreadcrumbList","@id":"https:\/\/www.cxtoday.com\/crm\/egain-onboards-one-of-the-worlds-largest-airlines\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.cxtoday.com\/"},{"@type":"ListItem","position":2,"name":"CRM & Customer Data Management"}]},{"@type":"WebSite","@id":"https:\/\/www.cxtoday.com\/#website","url":"https:\/\/www.cxtoday.com\/","name":"CX Today","description":"Customer Experience Technology News","publisher":{"@id":"https:\/\/www.cxtoday.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.cxtoday.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.cxtoday.com\/#organization","name":"CX Today","url":"https:\/\/www.cxtoday.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.cxtoday.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.cxtoday.com\/wp-content\/uploads\/2022\/03\/CX_Today_FullLogo.png","contentUrl":"https:\/\/www.cxtoday.com\/wp-content\/uploads\/2022\/03\/CX_Today_FullLogo.png","width":2606,"height":1154,"caption":"CX Today"},"image":{"@id":"https:\/\/www.cxtoday.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/CXTodayNews\/","https:\/\/x.com\/cxtodaynews","https:\/\/www.linkedin.com\/company\/69192959\/","https:\/\/www.youtube.com\/channel\/UCZSpkvnZtjGc7UAP1r-MRoA"]},{"@type":"Person","@id":"https:\/\/www.cxtoday.com\/#\/schema\/person\/a65536179b4eaa28ea3a9b2fda519348","name":"Charlotte Simms","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.cxtoday.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1877bc53008331993120903bda22e155c5863466df3f24d1156c2abe35bcbba6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1877bc53008331993120903bda22e155c5863466df3f24d1156c2abe35bcbba6?s=96&d=mm&r=g","caption":"Charlotte Simms"},"url":"https:\/\/www.cxtoday.com\/author\/charlottesimms\/"}]}},"_links":{"self":[{"href":"https:\/\/www.cxtoday.com\/wp-json\/wp\/v2\/posts\/70113","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cxtoday.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cxtoday.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cxtoday.com\/wp-json\/wp\/v2\/users\/9458"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cxtoday.com\/wp-json\/wp\/v2\/comments?post=70113"}],"version-history":[{"count":1,"href":"https:\/\/www.cxtoday.com\/wp-json\/wp\/v2\/posts\/70113\/revisions"}],"predecessor-version":[{"id":70116,"href":"https:\/\/www.cxtoday.com\/wp-json\/wp\/v2\/posts\/70113\/revisions\/70116"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cxtoday.com\/wp-json\/wp\/v2\/media\/70115"}],"wp:attachment":[{"href":"https:\/\/www.cxtoday.com\/wp-json\/wp\/v2\/media?parent=70113"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cxtoday.com\/wp-json\/wp\/v2\/categories?post=70113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}