{"id":70162,"date":"2025-05-02T13:45:21","date_gmt":"2025-05-02T12:45:21","guid":{"rendered":"https:\/\/www.cxtoday.com\/?p=70162"},"modified":"2025-05-02T13:45:21","modified_gmt":"2025-05-02T12:45:21","slug":"the-latest-big-news-from-salesforce-openai-nice-five9","status":"publish","type":"post","link":"https:\/\/www.cxtoday.com\/crm\/the-latest-big-news-from-salesforce-openai-nice-five9\/","title":{"rendered":"The Latest BIG News from Salesforce, OpenAI, NICE, &#038; Five9"},"content":{"rendered":"<p>From one CX giant battling with the implications of its own AI to another reimagining the future of CCaaS-CRM integrations, here are extracts from some of our most popular news stories over the past seven days.<\/p>\n<h2 class=\"mt-0 mb-20\"><a href=\"https:\/\/www.cxtoday.com\/crm\/salesforce-hopes-to-shift-half-of-its-9000-customer-support-agents-into-new-roles\/\" target=\"_blank\" rel=\"noopener\">Salesforce Hopes to Shift Half of Its 9,000 Customer Support Agents Into New Roles<\/a><\/h2>\n<p><strong>Marc Benioff, CEO of Salesforce<\/strong>, has confirmed that his company is considering how to reutilize its contact center team.<\/p>\n<p>The news comes after the CRM leader revealed that\u00a0<a href=\"https:\/\/www.cxtoday.com\/crm\/salesforce-resolves-85-of-its-customer-queries-with-agentforce\/\" target=\"_blank\" rel=\"noopener\">Agentforce now resolves 85 percent of its customer contacts.<\/a><\/p>\n<p>That seemed to create a labor overload, with the CEO previously suggesting that\u00a0<a href=\"https:\/\/www.cxtoday.com\/crm\/salesforce-is-hiring-aggressively-in-some-areas-but-letting-customer-support-agents-go\/\" target=\"_blank\" rel=\"noopener\">Salesforce is \u201creducing headcount\u201d in the contact center<\/a>.<\/p>\n<p>However, in a new interview, Benioff stressed that he hopes to retain much of that talent and support them in transitioning between roles at the company.<\/p>\n<p>\u201cI oversee about 9,000 support agents at Salesforce out of our 75,000 employees,\u201d said Benioff during an appearance on the\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=0KYfebo0_Kc\" target=\"_blank\" rel=\"noopener\">TECHtalk podcast<\/a>.<\/p>\n<blockquote><p>I believe about half of those agents will be able to transition into other roles \u2014 revenue positions like SDRs (Sales Development Representatives) and BDRs (Business Development Representatives) \u2014 because we\u2019ve already shifted half a million conversations to the agentic layer.<\/p><\/blockquote>\n<p>Notably, Salesforce customer Gucci took a similar approach after implementing Agentforce.<\/p>\n<p>Instead of cutting staff, it reskilled live service agents as sales reps. Since then, the fashion house has boosted its contact center revenue by 30 percent. <a href=\"https:\/\/www.cxtoday.com\/crm\/salesforce-hopes-to-shift-half-of-its-9000-customer-support-agents-into-new-roles\/\" target=\"_blank\" rel=\"noopener\">(Read on&#8230;).\u00a0<\/a><\/p>\n<h2 class=\"mt-0 mb-20\"><a href=\"https:\/\/www.cxtoday.com\/crm\/openai-rolls-out-shopping-in-chatgpt-following-rumors-of-a-big-shopify-partnership\/\" target=\"_blank\" rel=\"noopener\">OpenAI Rolls Out Shopping in ChatGPT Following Rumors of a Big Shopify Partnership<\/a><\/h2>\n<p>ChatGPT is letting users shop directly from their search results, OpenAI announced today.<\/p>\n<p>The news comes as search is\u00a0becoming increasingly popular through ChatGPT, with over one billion searches last week alone.<\/p>\n<p>Now, as OpenAI explained in <a href=\"https:\/\/www.linkedin.com\/posts\/openai_search-has-become-one-of-our-most-popular-activity-7322742656608980992-e4QI?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAB_MGuQB6bbmsMlLLNjrIhFAQlGGwLO5C-k\" target=\"_blank\" rel=\"noopener\">a LinkedIn post<\/a>, it wants to make &#8220;shopping simpler&#8221; and it &#8220;faster to find, compare, and buy products in ChatGPT.&#8221;<\/p>\n<p>To do so, it has first improved its product search results, with visuals of product details, pricing, and reviews.<\/p>\n<p>It has also included direct links to buy, as evident in the video demo below.<\/p>\n<p><iframe loading=\"lazy\" title=\"Embedded post\" src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:ugcPost:7322742478808219648?compact=1\" width=\"504\" height=\"399\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>The new shopping experience rollout has already begun, and &#8211; within days &#8211;\u00a0 Plus, Pro, Free, and logged-out users may try out the new shopping experience.<\/p>\n<p>OpenAI stipulates that its product search results are chosen independently and are not ads, for now at least.<\/p>\n<p>This announcement has fanned the flames of rumors surrounding an integration between OpenAI and Shopify. <a href=\"https:\/\/www.cxtoday.com\/crm\/openai-rolls-out-shopping-in-chatgpt-following-rumors-of-a-big-shopify-partnership\/\" target=\"_blank\" rel=\"noopener\">(Read on&#8230;).\u00a0<\/a><\/p>\n<h2 class=\"mt-0 mb-20\"><a href=\"https:\/\/www.cxtoday.com\/contact-center\/nice-outlines-its-vision-to-be-a-system-of-interaction-challenges-new-ccaas-crm-integrations\/\" target=\"_blank\" rel=\"noopener\">NICE Outlines Its Vision to Be a &#8220;System of Interaction&#8221;, Challenges New CCaaS-CRM Integrations<\/a><\/h2>\n<p>Over the past 18 months, many cloud contact center vendors have hit the headlines for embedding their voice and digital channels, call controls, and routing engines into CRM platforms.<\/p>\n<p>AWS, Five9, and Genesys have all done so with Salesforce Service Cloud.<\/p>\n<p>The latter two followed suit with ServiceNow Customer Service Management (CSM).<\/p>\n<p>Meanwhile, Cisco Webex and Talkdesk embedded their channels into Epic Cheers, a popular CRM in the healthcare space.<\/p>\n<p>In making these moves, the CCaaS providers promised to streamline agent experiences, centralize customer service data, and reduce management burden.<\/p>\n<p>Yet, there\u2019s one notable absentee from these headlines: NICE, the Gartner Magic Quadrant and Forrester Wave CCaaS leader.<\/p>\n<p>According to\u00a0<strong>Barry Cooper, President of the CX Division at NICE<\/strong>, there\u2019s good reason for that.<\/p>\n<p>\u201cWe want to do it the right way. We don\u2019t think the right way is to simply embed a commodity, like a voice or chat channel, into a CRM,\u201d he told CX Today. <a href=\"https:\/\/www.cxtoday.com\/contact-center\/nice-outlines-its-vision-to-be-a-system-of-interaction-challenges-new-ccaas-crm-integrations\/\" target=\"_blank\" rel=\"noopener\">(Read on&#8230;).\u00a0<\/a><\/p>\n<h2 class=\"mt-0 mb-20\"><a href=\"https:\/\/www.cxtoday.com\/contact-center\/five9-and-salesforce-announce-a-unified-ccaas-crm-offering\/\" target=\"_blank\" rel=\"noopener\">Five9 and Salesforce Announce a Unified CCaaS-CRM Offering<\/a><\/h2>\n<p>Five9 has strengthened its partnership with Salesforce to unify CCaaS and CRM software.<\/p>\n<p>In doing so, the two customer experience technology stalwarts released a coordinated offering: Five9 Fusion for Salesforce.<\/p>\n<p>The offering will see Five9 plug its core voice channel, routing engine, and real-time transcription solutions into Salesforce Service Cloud.<\/p>\n<p>Five9 also plans to embed its digital channels into the CRM platform later, joining\u00a0<a href=\"https:\/\/www.cxtoday.com\/crm\/salesforce-on-its-new-contact-center-integration-program-the-future-of-service-cloud\/\" target=\"_blank\" rel=\"noopener\">Salesforce\u2019s new Bring Your Own Channel (BYOC) for CCaaS program<\/a>.<\/p>\n<p>This will allow businesses that have already built out channel configurations in Five9 to insert those directly into their Salesforce CRM.<\/p>\n<p>Five9 Fusion for Salesforce represents the second such unified CCaaS-CRM solution Five9 has brought to market, following\u00a0<a href=\"https:\/\/www.cxtoday.com\/contact-center\/five9-co-innovates-with-servicenow-unveils-its-ai-agents\/\" target=\"_blank\" rel=\"noopener\">a similar announcement with ServiceNow<\/a>\u00a0in November 2024.<\/p>\n<p>By collaborating with these two prominent CRM players, Five9 hopes to help many customers converge their customer support tech stack. <a href=\"https:\/\/www.cxtoday.com\/contact-center\/five9-and-salesforce-announce-a-unified-ccaas-crm-offering\/\" target=\"_blank\" rel=\"noopener\">(Read on&#8230;).\u00a0<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From one CX giant battling with the implications of its own AI to another reimagining the future of CCaaS-CRM integrations, here are extracts from some of our most popular news stories over the past seven days. Salesforce Hopes to Shift Half of Its 9,000 Customer Support Agents Into New Roles Marc Benioff, CEO of Salesforce, [&hellip;]<\/p>\n","protected":false},"author":4063,"featured_media":41345,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[61014],"class_list":["post-70162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm","tag-big-cx-news","tag-cloud-contact-center","brands_to_track-five9","brands_to_track-nice","brands_to_track-openai","brands_to_track-salesforce","editorial_type-news","intent-loyalty"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Latest BIG News from Salesforce, OpenAI, NICE, &amp; Five9 - CX Today<\/title>\n<meta name=\"description\" content=\"CX Today covers CRM &amp; Customer Data Management news including BIG CX News, Cloud Contact Center and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cxtoday.com\/crm\/the-latest-big-news-from-salesforce-openai-nice-five9\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Latest BIG News from Salesforce, OpenAI, NICE, &amp; Five9\" \/>\n<meta property=\"og:description\" content=\"CX Today covers CRM &amp; Customer Data Management news including BIG CX News, Cloud Contact Center and more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cxtoday.com\/crm\/the-latest-big-news-from-salesforce-openai-nice-five9\/\" \/>\n<meta property=\"og:site_name\" content=\"CX Today\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CXTodayNews\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-02T12:45:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cxtoday.com\/wp-content\/uploads\/2021\/10\/CX-BIG-NEWS.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"856\" \/>\n\t<meta property=\"og:image:height\" content=\"431\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"author\" content=\"Charlie Mitchell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cxtodaynews\" \/>\n<meta name=\"twitter:site\" content=\"@cxtodaynews\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Charlie Mitchell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.cxtoday.com\/crm\/the-latest-big-news-from-salesforce-openai-nice-five9\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.cxtoday.com\/crm\/the-latest-big-news-from-salesforce-openai-nice-five9\/\"},\"author\":{\"name\":\"Charlie Mitchell\",\"@id\":\"https:\/\/www.cxtoday.com\/#\/schema\/person\/4deb7a9ecd0b93d7461a492a1b54b8b9\"},\"headline\":\"The Latest BIG News from Salesforce, OpenAI, NICE, &#038; Five9\",\"datePublished\":\"2025-05-02T12:45:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.cxtoday.com\/crm\/the-latest-big-news-from-salesforce-openai-nice-five9\/\"},\"wordCount\":730,\"publisher\":{\"@id\":\"https:\/\/www.cxtoday.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.cxtoday.com\/crm\/the-latest-big-news-from-salesforce-openai-nice-five9\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.cxtoday.com\/wp-content\/uploads\/2021\/10\/CX-BIG-NEWS.gif\",\"keywords\":[\"BIG CX News\",\"Cloud Contact Center\"],\"articleSection\":[\"CRM &amp; Customer Data Management\"],\"inLanguage\":\"en-GB\",\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.cxtoday.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.cxtoday.com\/crm\/the-latest-big-news-from-salesforce-openai-nice-five9\/\",\"url\":\"https:\/\/www.cxtoday.com\/crm\/the-latest-big-news-from-salesforce-openai-nice-five9\/\",\"name\":\"The Latest BIG News from Salesforce, OpenAI, NICE, & Five9 - CX Today\",\"isPartOf\":{\"@id\":\"https:\/\/www.cxtoday.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.cxtoday.com\/crm\/the-latest-big-news-from-salesforce-openai-nice-five9\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.cxtoday.com\/crm\/the-latest-big-news-from-salesforce-openai-nice-five9\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.cxtoday.com\/wp-content\/uploads\/2021\/10\/CX-BIG-NEWS.gif\",\"datePublished\":\"2025-05-02T12:45:21+00:00\",\"description\":\"CX Today covers CRM &amp; Customer Data Management news including BIG CX News, Cloud Contact Center and more.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.cxtoday.com\/crm\/the-latest-big-news-from-salesforce-openai-nice-five9\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.cxtoday.com\/crm\/the-latest-big-news-from-salesforce-openai-nice-five9\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.cxtoday.com\/crm\/the-latest-big-news-from-salesforce-openai-nice-five9\/#primaryimage\",\"url\":\"https:\/\/www.cxtoday.com\/wp-content\/uploads\/2021\/10\/CX-BIG-NEWS.gif\",\"contentUrl\":\"https:\/\/www.cxtoday.com\/wp-content\/uploads\/2021\/10\/CX-BIG-NEWS.gif\",\"width\":856,\"height\":431,\"caption\":\"BIG CX NEWS - BIG Customer experience news from CX Today\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.cxtoday.com\/crm\/the-latest-big-news-from-salesforce-openai-nice-five9\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.cxtoday.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CRM &amp; Customer Data Management\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.cxtoday.com\/#website\",\"url\":\"https:\/\/www.cxtoday.com\/\",\"name\":\"CX Today\",\"description\":\"Customer Experience Technology News\",\"publisher\":{\"@id\":\"https:\/\/www.cxtoday.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.cxtoday.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.cxtoday.com\/#organization\",\"name\":\"CX Today\",\"url\":\"https:\/\/www.cxtoday.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.cxtoday.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.cxtoday.com\/wp-content\/uploads\/2022\/03\/CX_Today_FullLogo.png\",\"contentUrl\":\"https:\/\/www.cxtoday.com\/wp-content\/uploads\/2022\/03\/CX_Today_FullLogo.png\",\"width\":2606,\"height\":1154,\"caption\":\"CX Today\"},\"image\":{\"@id\":\"https:\/\/www.cxtoday.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/CXTodayNews\/\",\"https:\/\/x.com\/cxtodaynews\",\"https:\/\/www.linkedin.com\/company\/69192959\/\",\"https:\/\/www.youtube.com\/channel\/UCZSpkvnZtjGc7UAP1r-MRoA\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.cxtoday.com\/#\/schema\/person\/4deb7a9ecd0b93d7461a492a1b54b8b9\",\"name\":\"Charlie Mitchell\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.cxtoday.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7139362ec21f711b1aa0300faf312a167a42ac97b312b0385523913782254ea5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7139362ec21f711b1aa0300faf312a167a42ac97b312b0385523913782254ea5?s=96&d=mm&r=g\",\"caption\":\"Charlie Mitchell\"},\"description\":\"Charlie Mitchell is an award-winning journalist specializing in tech, customer experience, and contact centers. As Features Editor at his previous publisher, he led its editorial strategy, doubled its traffic, and earned recognition as a winner at the 2020 AOP Digital Publishing Awards. Then, as an independent copywriter, he crafted content for several prominent players in enterprise communications. Until October 2025, he was Head of Publication at CX Today.\u00a0\",\"url\":\"https:\/\/www.cxtoday.com\/author\/charlie-mitchell\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The Latest BIG News from Salesforce, OpenAI, NICE, & Five9 - CX Today","description":"CX Today covers CRM &amp; Customer Data Management news including BIG CX News, Cloud Contact Center and more.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.cxtoday.com\/crm\/the-latest-big-news-from-salesforce-openai-nice-five9\/","og_locale":"en_GB","og_type":"article","og_title":"The Latest BIG News from Salesforce, OpenAI, NICE, & Five9","og_description":"CX Today covers CRM &amp; Customer Data Management news including BIG CX News, Cloud Contact Center and more.","og_url":"https:\/\/www.cxtoday.com\/crm\/the-latest-big-news-from-salesforce-openai-nice-five9\/","og_site_name":"CX Today","article_publisher":"https:\/\/www.facebook.com\/CXTodayNews\/","article_published_time":"2025-05-02T12:45:21+00:00","og_image":[{"width":856,"height":431,"url":"https:\/\/www.cxtoday.com\/wp-content\/uploads\/2021\/10\/CX-BIG-NEWS.gif","type":"image\/gif"}],"author":"Charlie Mitchell","twitter_card":"summary_large_image","twitter_creator":"@cxtodaynews","twitter_site":"@cxtodaynews","twitter_misc":{"Written by":"Charlie Mitchell","Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.cxtoday.com\/crm\/the-latest-big-news-from-salesforce-openai-nice-five9\/#article","isPartOf":{"@id":"https:\/\/www.cxtoday.com\/crm\/the-latest-big-news-from-salesforce-openai-nice-five9\/"},"author":{"name":"Charlie Mitchell","@id":"https:\/\/www.cxtoday.com\/#\/schema\/person\/4deb7a9ecd0b93d7461a492a1b54b8b9"},"headline":"The Latest BIG News from Salesforce, OpenAI, NICE, &#038; Five9","datePublished":"2025-05-02T12:45:21+00:00","mainEntityOfPage":{"@id":"https:\/\/www.cxtoday.com\/crm\/the-latest-big-news-from-salesforce-openai-nice-five9\/"},"wordCount":730,"publisher":{"@id":"https:\/\/www.cxtoday.com\/#organization"},"image":{"@id":"https:\/\/www.cxtoday.com\/crm\/the-latest-big-news-from-salesforce-openai-nice-five9\/#primaryimage"},"thumbnailUrl":"https:\/\/www.cxtoday.com\/wp-content\/uploads\/2021\/10\/CX-BIG-NEWS.gif","keywords":["BIG CX News","Cloud Contact Center"],"articleSection":["CRM &amp; Customer Data Management"],"inLanguage":"en-GB","copyrightYear":"2025","copyrightHolder":{"@id":"https:\/\/www.cxtoday.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.cxtoday.com\/crm\/the-latest-big-news-from-salesforce-openai-nice-five9\/","url":"https:\/\/www.cxtoday.com\/crm\/the-latest-big-news-from-salesforce-openai-nice-five9\/","name":"The Latest BIG News from Salesforce, OpenAI, NICE, & Five9 - CX Today","isPartOf":{"@id":"https:\/\/www.cxtoday.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.cxtoday.com\/crm\/the-latest-big-news-from-salesforce-openai-nice-five9\/#primaryimage"},"image":{"@id":"https:\/\/www.cxtoday.com\/crm\/the-latest-big-news-from-salesforce-openai-nice-five9\/#primaryimage"},"thumbnailUrl":"https:\/\/www.cxtoday.com\/wp-content\/uploads\/2021\/10\/CX-BIG-NEWS.gif","datePublished":"2025-05-02T12:45:21+00:00","description":"CX Today covers CRM &amp; Customer Data Management news including BIG CX News, Cloud Contact Center and more.","breadcrumb":{"@id":"https:\/\/www.cxtoday.com\/crm\/the-latest-big-news-from-salesforce-openai-nice-five9\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.cxtoday.com\/crm\/the-latest-big-news-from-salesforce-openai-nice-five9\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.cxtoday.com\/crm\/the-latest-big-news-from-salesforce-openai-nice-five9\/#primaryimage","url":"https:\/\/www.cxtoday.com\/wp-content\/uploads\/2021\/10\/CX-BIG-NEWS.gif","contentUrl":"https:\/\/www.cxtoday.com\/wp-content\/uploads\/2021\/10\/CX-BIG-NEWS.gif","width":856,"height":431,"caption":"BIG CX NEWS - BIG Customer experience news from CX Today"},{"@type":"BreadcrumbList","@id":"https:\/\/www.cxtoday.com\/crm\/the-latest-big-news-from-salesforce-openai-nice-five9\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.cxtoday.com\/"},{"@type":"ListItem","position":2,"name":"CRM &amp; Customer Data Management"}]},{"@type":"WebSite","@id":"https:\/\/www.cxtoday.com\/#website","url":"https:\/\/www.cxtoday.com\/","name":"CX Today","description":"Customer Experience Technology News","publisher":{"@id":"https:\/\/www.cxtoday.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.cxtoday.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.cxtoday.com\/#organization","name":"CX Today","url":"https:\/\/www.cxtoday.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.cxtoday.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.cxtoday.com\/wp-content\/uploads\/2022\/03\/CX_Today_FullLogo.png","contentUrl":"https:\/\/www.cxtoday.com\/wp-content\/uploads\/2022\/03\/CX_Today_FullLogo.png","width":2606,"height":1154,"caption":"CX Today"},"image":{"@id":"https:\/\/www.cxtoday.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/CXTodayNews\/","https:\/\/x.com\/cxtodaynews","https:\/\/www.linkedin.com\/company\/69192959\/","https:\/\/www.youtube.com\/channel\/UCZSpkvnZtjGc7UAP1r-MRoA"]},{"@type":"Person","@id":"https:\/\/www.cxtoday.com\/#\/schema\/person\/4deb7a9ecd0b93d7461a492a1b54b8b9","name":"Charlie Mitchell","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.cxtoday.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7139362ec21f711b1aa0300faf312a167a42ac97b312b0385523913782254ea5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7139362ec21f711b1aa0300faf312a167a42ac97b312b0385523913782254ea5?s=96&d=mm&r=g","caption":"Charlie Mitchell"},"description":"Charlie Mitchell is an award-winning journalist specializing in tech, customer experience, and contact centers. As Features Editor at his previous publisher, he led its editorial strategy, doubled its traffic, and earned recognition as a winner at the 2020 AOP Digital Publishing Awards. Then, as an independent copywriter, he crafted content for several prominent players in enterprise communications. Until October 2025, he was Head of Publication at CX Today.\u00a0","url":"https:\/\/www.cxtoday.com\/author\/charlie-mitchell\/"}]}},"_links":{"self":[{"href":"https:\/\/www.cxtoday.com\/wp-json\/wp\/v2\/posts\/70162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cxtoday.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cxtoday.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cxtoday.com\/wp-json\/wp\/v2\/users\/4063"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cxtoday.com\/wp-json\/wp\/v2\/comments?post=70162"}],"version-history":[{"count":2,"href":"https:\/\/www.cxtoday.com\/wp-json\/wp\/v2\/posts\/70162\/revisions"}],"predecessor-version":[{"id":70165,"href":"https:\/\/www.cxtoday.com\/wp-json\/wp\/v2\/posts\/70162\/revisions\/70165"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cxtoday.com\/wp-json\/wp\/v2\/media\/41345"}],"wp:attachment":[{"href":"https:\/\/www.cxtoday.com\/wp-json\/wp\/v2\/media?parent=70162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cxtoday.com\/wp-json\/wp\/v2\/categories?post=70162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}