{"id":71545,"date":"2025-06-19T10:15:56","date_gmt":"2025-06-19T09:15:56","guid":{"rendered":"https:\/\/www.cxtoday.com\/?p=71545"},"modified":"2025-07-09T14:38:00","modified_gmt":"2025-07-09T13:38:00","slug":"content-guru-on-gartners-latest-ccaas-converging-ccaas-cdp","status":"publish","type":"post","link":"https:\/\/www.cxtoday.com\/tv\/content-guru-on-gartners-latest-ccaas-converging-ccaas-cdp\/","title":{"rendered":"Content Guru on Gartner’s Latest CCaaS Study, Converging CCaaS-CDP"},"content":{"rendered":"

Content Guru<\/a> has achieved a remarkable milestone in customer satisfaction, standing out as the only vendor in Gartner’s latest CCaaS Peer Insights report with 100% of customers willing to recommend their services.<\/p>\n

Matt McKernan, SVP of Americas at Content Guru, attributes this exceptional achievement to the company’s selective approach to customer partnerships and focus on complex enterprise environments. “We’re pretty particular about who we pursue for our customer base,” McKernan explains. “We work best with more complex environments, a lot of integrations, maybe sometimes those integrations are into older systems.”<\/p>\n

The conversation highlights Content Guru’s innovative approach to merging CCaaS with customer data platform capabilities through their Customer Knowledge System (CKS)<\/a>. This solution addresses a critical challenge in customer service by aggregating customer data from multiple sources, eliminating the need for agents to navigate between various systems during calls.<\/p>\n

Looking ahead, Content Guru is expanding its workforce management offerings and strengthening partnerships, particularly targeting large federal government agencies requiring Fed ramp high solutions. The company’s commitment to being an “all-in-one omni-channel one-stop shop” reflects their response to customer demands for comprehensive, integrated solutions in the evolving customer experience landscape.<\/p>\n","protected":false},"excerpt":{"rendered":"

Content Guru has achieved a remarkable milestone in customer satisfaction, standing out as the only vendor in Gartner’s latest CCaaS Peer Insights report with 100% of customers willing to recommend their services. Matt McKernan, SVP of Americas at Content Guru, attributes this exceptional achievement to the company’s selective approach to customer partnerships and focus on […]<\/p>\n","protected":false},"author":4063,"featured_media":71548,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[11850,60908,55549],"class_list":["post-71545","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-contact-center","category-tv","category-event-news","tag-ccaas","tag-crm","tag-customer-engagement-platform","tag-public-sector","tag-workforce-management","post_format-post-format-video","brands_to_track-content-guru","editorial_type-interview","intent-discovery","target_audience-dual"],"acf":[],"yoast_head":"\nContent Guru on Gartner's Latest CCaaS Study, Converging CCaaS-CDP - CX Today<\/title>\n<meta name=\"description\" content=\"CX Today covers CX TV news including CCaaS, CRM, Customer Engagement Platform, Public Sector, Workforce Management and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cxtoday.com\/contact-center\/content-guru-on-gartners-latest-ccaas-converging-ccaas-cdp\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content Guru on Gartner's Latest CCaaS Study, Converging CCaaS-CDP\" \/>\n<meta property=\"og:description\" content=\"CX Today covers CX TV news including CCaaS, CRM, Customer Engagement Platform, Public Sector, Workforce Management and more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cxtoday.com\/contact-center\/content-guru-on-gartners-latest-ccaas-converging-ccaas-cdp\/\" \/>\n<meta property=\"og:site_name\" content=\"CX Today\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CXTodayNews\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-19T09:15:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-09T13:38:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cxtoday.com\/wp-content\/uploads\/2025\/06\/ContentGuru_Fix.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"850\" \/>\n\t<meta property=\"og:image:height\" content=\"425\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Charlie Mitchell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cxtodaynews\" \/>\n<meta name=\"twitter:site\" content=\"@cxtodaynews\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Charlie Mitchell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.cxtoday.com\/contact-center\/content-guru-on-gartners-latest-ccaas-converging-ccaas-cdp\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.cxtoday.com\/contact-center\/content-guru-on-gartners-latest-ccaas-converging-ccaas-cdp\/\"},\"author\":{\"name\":\"Charlie Mitchell\",\"@id\":\"https:\/\/www.cxtoday.com\/#\/schema\/person\/4deb7a9ecd0b93d7461a492a1b54b8b9\"},\"headline\":\"Content Guru on Gartner’s Latest CCaaS Study, Converging CCaaS-CDP\",\"datePublished\":\"2025-06-19T09:15:56+00:00\",\"dateModified\":\"2025-07-09T13:38:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.cxtoday.com\/contact-center\/content-guru-on-gartners-latest-ccaas-converging-ccaas-cdp\/\"},\"wordCount\":203,\"publisher\":{\"@id\":\"https:\/\/www.cxtoday.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.cxtoday.com\/contact-center\/content-guru-on-gartners-latest-ccaas-converging-ccaas-cdp\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.cxtoday.com\/wp-content\/uploads\/2025\/06\/ContentGuru_Fix.jpg\",\"keywords\":[\"CCaaS\",\"CRM\",\"Customer Engagement Platform\",\"Public Sector\",\"Workforce Management\"],\"articleSection\":[\"Contact Center & Omnichannel\u200b\",\"CX TV\",\"Event News\"],\"inLanguage\":\"en-GB\",\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.cxtoday.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.cxtoday.com\/contact-center\/content-guru-on-gartners-latest-ccaas-converging-ccaas-cdp\/\",\"url\":\"https:\/\/www.cxtoday.com\/contact-center\/content-guru-on-gartners-latest-ccaas-converging-ccaas-cdp\/\",\"name\":\"Content Guru on Gartner's Latest CCaaS Study, Converging CCaaS-CDP - 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