{"id":71632,"date":"2025-06-23T14:37:00","date_gmt":"2025-06-23T13:37:00","guid":{"rendered":"https:\/\/www.cxtoday.com\/?p=71632"},"modified":"2025-10-19T10:13:48","modified_gmt":"2025-10-19T09:13:48","slug":"emodo-onemagnify-ai-acquisitions-the-future-of-marketing","status":"publish","type":"post","link":"https:\/\/www.cxtoday.com\/tv\/emodo-onemagnify-ai-acquisitions-the-future-of-marketing\/","title":{"rendered":"Emodo &#038; OneMagnify: AI, Acquisitions &#038; the Future of Marketing"},"content":{"rendered":"<p class=\"whitespace-normal break-words\">The marketing technology landscape continues to evolve rapidly, with strategic acquisitions reshaping how brands approach digital advertising and customer experience. In this exclusive interview, we explore <a href=\"https:\/\/www.cxtoday.com\/vendor\/onemagnify\/\">OneMagnify<\/a>&#8216;s recent acquisition of <a href=\"https:\/\/emodo.com\/\" target=\"_blank\" rel=\"noopener\">Emodo<\/a>, a programmatic advertising technology company specializing in AI-powered solutions for connected television and native advertising.<\/p>\n<p class=\"whitespace-normal break-words\">Damian McKenna, co-founder of Emodo, discusses how the acquisition represents a natural evolution for <a href=\"https:\/\/www.onemagnify.com\/\" target=\"_blank\" rel=\"noopener\">OneMagnify&#8217;s<\/a> growing media practice. With over 20 years in adtech, including roles at DoubleClick and Google, McKenna brings valuable expertise to OneMagnify&#8217;s 700-person global operation serving blue-chip clients like ESPN, Tyvek, and Ford International.<\/p>\n<p class=\"whitespace-normal break-words\">The conversation delves into Emodo&#8217;s unique positioning in the &#8220;open web&#8221; versus closed ecosystem platforms, offering advertisers greater transparency, data ownership, and cost-effectiveness. Central to their value proposition is &#8220;Adapt,&#8221; their AI-powered dynamic creative rendering technology that personalizes ad experiences in real-time.<\/p>\n<p class=\"whitespace-normal break-words\">Looking ahead, the partnership aims to leverage OneMagnify&#8217;s strong B2B client base and first-party data capabilities with Emodo&#8217;s programmatic expertise. As B2B brands increasingly adopt B2C digital advertising tactics, this acquisition positions both companies to capitalize on the growing demand for AI-driven, performance-focused marketing solutions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The marketing technology landscape continues to evolve rapidly, with strategic acquisitions reshaping how brands approach digital advertising and customer experience. In this exclusive interview, we explore OneMagnify&#8216;s recent acquisition of Emodo, a programmatic advertising technology company specializing in AI-powered solutions for connected television and native advertising. Damian McKenna, co-founder of Emodo, discusses how the acquisition [&hellip;]<\/p>\n","protected":false},"author":9051,"featured_media":71635,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[61016,60908,62063],"class_list":["post-71632","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-customer-analytics-intelligence","category-tv","category-marketing-sales-technology","tag-artificial-intelligence","tag-automation","tag-digital-transformation","tag-generative-ai","tag-mergers-and-acquisitions","post_format-post-format-video","brands_to_track-onemagnify","editorial_type-interview","intent-discovery","target_audience-dual"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Emodo &amp; OneMagnify: AI, Acquisitions &amp; the Future of Marketing - CX Today<\/title>\n<meta name=\"description\" content=\"CX Today covers CX TV news including Artificial Intelligence, Automation, Digital Transformation, Generative AI, Mergers and Acquisitions and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cxtoday.com\/tv\/emodo-onemagnify-ai-acquisitions-the-future-of-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Emodo &amp; OneMagnify: AI, Acquisitions &amp; the Future of Marketing\" \/>\n<meta property=\"og:description\" content=\"CX Today covers CX TV news including Artificial Intelligence, Automation, Digital Transformation, Generative AI, Mergers and Acquisitions and more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cxtoday.com\/tv\/emodo-onemagnify-ai-acquisitions-the-future-of-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"CX Today\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CXTodayNews\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-23T13:37:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-19T09:13:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cxtoday.com\/wp-content\/uploads\/2025\/06\/Emodo-and-OneMagnify-AI-Acquisitions-and-the-future-of-marketing.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1062\" \/>\n\t<meta property=\"og:image:height\" content=\"529\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Floyd March\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cxtodaynews\" \/>\n<meta name=\"twitter:site\" content=\"@cxtodaynews\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Floyd March\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.cxtoday.com\/tv\/emodo-onemagnify-ai-acquisitions-the-future-of-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.cxtoday.com\/tv\/emodo-onemagnify-ai-acquisitions-the-future-of-marketing\/\"},\"author\":{\"name\":\"Floyd March\",\"@id\":\"https:\/\/www.cxtoday.com\/#\/schema\/person\/7d3abf6a38865b723e77d19a24b711e1\"},\"headline\":\"Emodo &#038; OneMagnify: AI, Acquisitions &#038; the Future of Marketing\",\"datePublished\":\"2025-06-23T13:37:00+00:00\",\"dateModified\":\"2025-10-19T09:13:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.cxtoday.com\/tv\/emodo-onemagnify-ai-acquisitions-the-future-of-marketing\/\"},\"wordCount\":197,\"publisher\":{\"@id\":\"https:\/\/www.cxtoday.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.cxtoday.com\/tv\/emodo-onemagnify-ai-acquisitions-the-future-of-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.cxtoday.com\/wp-content\/uploads\/2025\/06\/Emodo-and-OneMagnify-AI-Acquisitions-and-the-future-of-marketing.png\",\"keywords\":[\"Artificial Intelligence\",\"Automation\",\"Digital Transformation\",\"Generative AI\",\"Mergers and Acquisitions\"],\"articleSection\":[\"Customer Analytics &amp; Intelligence\",\"CX TV\",\"Marketing &amp; Sales Technology\"],\"inLanguage\":\"en-GB\",\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.cxtoday.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.cxtoday.com\/tv\/emodo-onemagnify-ai-acquisitions-the-future-of-marketing\/\",\"url\":\"https:\/\/www.cxtoday.com\/tv\/emodo-onemagnify-ai-acquisitions-the-future-of-marketing\/\",\"name\":\"Emodo & OneMagnify: AI, Acquisitions & the Future of Marketing - 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