{"id":72039,"date":"2025-07-04T11:41:51","date_gmt":"2025-07-04T10:41:51","guid":{"rendered":"https:\/\/www.cxtoday.com\/?p=72039"},"modified":"2025-07-04T16:34:38","modified_gmt":"2025-07-04T15:34:38","slug":"big-cx-news-from-cisco-microsoft-salesforce-verint","status":"publish","type":"post","link":"https:\/\/www.cxtoday.com\/contact-center\/big-cx-news-from-cisco-microsoft-salesforce-verint\/","title":{"rendered":"Big CX News from Cisco, Microsoft, Salesforce, &#038; Verint"},"content":{"rendered":"<p>From a tech giant reaffirming its support for on-premise tech to a hotly debated rebrand, here are extracts from some of this week\u2019s most popular news stories.<\/p>\n<h2 class=\"mt-0 mb-20\"><a href=\"https:\/\/www.cxtoday.com\/contact-center\/cisco-reaffirms-its-support-for-on-premise-customers-in-the-contact-center-beyond\/\" target=\"_blank\" rel=\"noopener\">Cisco Reaffirms Its Support for On-Premise Customers, in the Contact Center &amp; Beyond<\/a><\/h2>\n<p>Cisco has moved to reassure its legacy customers that it will continue to support and develop its on-premise technologies.<\/p>\n<p>Its on-premise portfolio allows businesses to build, run, and manage their own networks, data centers, and services, including contact centers.<\/p>\n<p>Some may have suspected Cisco would follow the lead of market competitors and stop innovating on-premise, nudging brands into the cloud.<\/p>\n<p>However, in\u00a0<a href=\"https:\/\/blogs.cisco.com\/news\/empowering-europes-digital-future-ciscos-commitment-to-customer-choice-control-and-data-sovereignty\">a blog post<\/a>\u00a0celebrating \u201c30 years of partnership in Europe\u201d,\u00a0<strong>Oliver Tuszik, EVP of Global Sales and Chief Sales Officer at Cisco<\/strong>, reaffirmed Cisco\u2019s support in ensuring customer choice, control, and data sovereignty. He wrote:<\/p>\n<blockquote><p>Our longstanding experience in secure, reliable on-premises and isolated systems underpin(s) our approach to system control and continuity today.<\/p><\/blockquote>\n<p>SAP is perhaps the most notable tech vendor to have pushed businesses towards the cloud. It did so when announcing it would end its standard maintenance for its on-premise SAP ECC (ERP Central Component) and Business Suite 7 in December 2027, before ending support in 2033.<\/p>\n<p>Yet, it\u2019s far from the only enterprise tech stalwart. \u00a0<a href=\"https:\/\/www.cxtoday.com\/contact-center\/cisco-reaffirms-its-support-for-on-premise-customers-in-the-contact-center-beyond\/\">(Read on\u2026)<\/a>.<\/p>\n<h2><a href=\"https:\/\/www.cxtoday.com\/contact-center\/microsofts-contact-center-celebrates-its-first-birthday-3-takes-on-its-journey-so-far\/\" target=\"_blank\" rel=\"noopener\">Microsoft\u2019s Contact Center Celebrates Its First Birthday: 3 Takes on Its Journey So Far<\/a><\/h2>\n<p>The Microsoft Dynamics 365 Contact Center has turned one year old.<\/p>\n<p>Microsoft commemorated the occasion by\u00a0<a href=\"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/cross-industry\/2025\/06\/30\/unified-intelligent-proven-celebrating-exceptional-customer-service-experiences\/\" target=\"_blank\" rel=\"noopener\">releasing a blog post<\/a>, claiming it\u2019s ushering in a \u201cnew era of engagement\u201d with its CCaaS platform.<\/p>\n<p>But, how different is the platform from what is already out there, and what more can Microsoft do to gain market share?<\/p>\n<p>The following three takes on Microsoft\u2019s first 12 months in CCaaS answer these questions, and perhaps raise one or two more.<\/p>\n<h3>1. Microsoft\u2019s Differentiators Are In Its Ecosystem<\/h3>\n<p>Slowly but surely, cloud contact center solutions are becoming commoditized.<\/p>\n<p>As this trend kicks into gear, hyperscalers, like Microsoft, have the opportunity to differentiate by drawing on their broader portfolios to deliver unique innovation. <a href=\"https:\/\/www.cxtoday.com\/contact-center\/microsofts-contact-center-celebrates-its-first-birthday-3-takes-on-its-journey-so-far\/\">(Read on\u2026)<\/a>.<\/p>\n<h2 class=\"mt-0 mb-20\"><a href=\"https:\/\/www.cxtoday.com\/crm\/elon-musk-questions-the-name-salesforce-benioff-responds-with-an-impromptu-agentforce-rebrand-idea\/\" target=\"_blank\" rel=\"noopener\">Elon Musk Questions the Name \u2018Salesforce\u2019; Benioff Responds with an Impromptu \u2018Agentforce\u2019 Rebrand Idea<\/a><\/h2>\n<p><strong>Marc Benioff, CEO of Salesforce<\/strong>, sat down with Bloomberg in the latest in a spate of video interviews and podcast appearances.<\/p>\n<p>These appearances have been transparent in their aim: to promote Agentforce, even if that means trashing industry rivals (*cough Microsoft).<\/p>\n<p>This time around, during the\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=d-s-3V56o54\" target=\"_blank\" rel=\"noopener\">episode of Bloomberg Originals<\/a>, the host quizzed him on a running joke about the general public not knowing what Salesforce actually does.<\/p>\n<p>Again, he masterfully brought attention back onto Agentforce by recalling a text exchange with\u00a0<strong>Elon Musk, the Owner of Tesla and X<\/strong>.<\/p>\n<p>Musk questioned why the company was called Salesforce when it has such a wide range of products that expand beyond the sales sector.<\/p>\n<p>In response, Benioff quipped: &#8220;What should we call it? Agentforce?&#8221; <a href=\"https:\/\/www.cxtoday.com\/crm\/elon-musk-questions-the-name-salesforce-benioff-responds-with-an-impromptu-agentforce-rebrand-idea\/\">(Read on\u2026)<\/a>.<\/p>\n<h2 class=\"mt-0 mb-20\"><a href=\"https:\/\/www.cxtoday.com\/contact-center\/verint-is-in-talks-to-be-acquired-by-thomas-bravo-reports\/\" target=\"_blank\" rel=\"noopener\">Verint Is In Talks to Be Acquired by Thoma Bravo, Reports<\/a><\/h2>\n<p><span data-olk-copy-source=\"MessageBody\">Private equity giant Thoma Bravo is negotiating a takeover of Verint.<\/span><\/p>\n<p>That\u2019s according to Bloomberg, with the publication citing \u201cpeople familiar with the matter\u201d.<\/p>\n<p>Thoma Bravo\u2019s portfolio includes many of Verint\u2019s biggest competitors across different subsets of contact center technology.<\/p>\n<p>Indeed, that portfolio includes Aisera, Calabrio, and Medallia, which rival Verint in the conversational AI, workforce engagement management (WEM), and voice of the customer (VoC) spaces, respectively.<\/p>\n<p>Yet, Verint is a bigger fish to catch, with a market cap of $1.27BN (as of July 2025).<\/p>\n<p>The contact center vendor\u2019s investors appear enthused by the news, with its stock spiking by ten percent.<\/p>\n<p><strong>Zeus Kerravala, Principal Analyst at ZK Research<\/strong>, agreed that this could be a positive move for everyone involved.<\/p>\n<p>\u201cVerint is a good private equity candidate as they need to figure out what their next act is,\u201d he told CX Today.<\/p>\n<blockquote><p>While they are the partner of choice for many CCaaS providers, there is a lot more competition, particularly in AI.<\/p><\/blockquote>\n<p>To that point, CCaaS providers are expanding their offerings to cover more of what Verint does, stepping deeper into arenas like WEM, conventional intelligence, and virtual agents. <a href=\"https:\/\/www.cxtoday.com\/contact-center\/verint-is-in-talks-to-be-acquired-by-thomas-bravo-reports\/\">(Read on\u2026)<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From a tech giant reaffirming its support for on-premise tech to a hotly debated rebrand, here are extracts from some of this week\u2019s most popular news stories. Cisco Reaffirms Its Support for On-Premise Customers, in the Contact Center &amp; Beyond Cisco has moved to reassure its legacy customers that it will continue to support and [&hellip;]<\/p>\n","protected":false},"author":4063,"featured_media":58272,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[11850],"class_list":["post-72039","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contact-center","tag-big-cx-news","tag-cloud-contact-center","tag-wem","tag-workforce-engagement-management","brands_to_track-cisco","brands_to_track-microsoft","brands_to_track-salesforce","brands_to_track-verint","editorial_type-news","intent-loyalty","target_audience-industry-professional"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Big CX News from Cisco, Microsoft, Salesforce, &amp; 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