{"id":72461,"date":"2025-07-28T15:04:36","date_gmt":"2025-07-28T14:04:36","guid":{"rendered":"https:\/\/www.cxtoday.com\/?p=72461"},"modified":"2025-11-25T08:35:53","modified_gmt":"2025-11-25T08:35:53","slug":"why-cx-leaders-are-tired-of-ai-that-doesnt-work-enghouse","status":"publish","type":"post","link":"https:\/\/www.cxtoday.com\/contact-center\/why-cx-leaders-are-tired-of-ai-that-doesnt-work-enghouse\/","title":{"rendered":"Why CX Leaders Are Tired of AI That Doesn\u2019t Work"},"content":{"rendered":"<p><a href=\"https:\/\/www.youtube.com\/watch?v=iGyYHDjnYyM\" target=\"_blank\" rel=\"noopener\">Watch on YouTube<\/a><\/p>\n<p>In this <strong>CX Today<\/strong> exclusive, <strong>Deputy Editor Rhys Fisher<\/strong> sits down with <strong>Simon Adnett, VP of Sales for the UK &amp; Ireland at Enghouse Interactive<\/strong>, to get to the heart of a pressing industry issue: the overhype of AI in customer experience.<\/p>\n<p>Forget the fluff, this interview is about AI that actually works. Simon shares candid insights into why many AI projects fail to deliver, how Enghouse Interactive is solving real CX problems (like failure demand and incomplete QA), and why the goal of automation shouldn&#8217;t be fewer agents, but better ones. Tired of AI promises that don\u2019t translate into real change? You\u2019re not alone, and Simon Adnett from Enghouse Interactive is here to talk about it.<\/p>\n<p>In this honest and practical conversation with CX Today\u2019s Rhys Fisher, Simon explains how Enghouse Interactive helps contact centers achieve genuine business impact by focusing on AI that\u2019s measurable, modular, and meaningful. Highlights from the discussion:<\/p>\n<ul>\n<li><strong>Why \u201cautomating a broken process\u201d is worse than doing nothing at all<\/strong><\/li>\n<li><strong>How 100% interaction evaluation gives QA teams superpowers<\/strong><\/li>\n<li><strong>The untapped ROI of fixing failure demand before it hits the queue<\/strong><\/li>\n<li><strong>How real-time agent assist tools improve onboarding and reduce churn, without over-automating the role<\/strong><\/li>\n<\/ul>\n<p>Whether you\u2019re exploring agent assist, AI-based QA, or just trying to make your CX stack smarter (not louder), this conversation gives a grounded view of what good AI really looks like in the contact center.<\/p>\n<h2>Next Steps<\/h2>\n<ul>\n<li><strong>Download Enghouse Interactive&#8217;s latest resources to explore use cases in more detail.<\/strong><\/li>\n<li><strong>Book a demo to see how Enghouse Interactive can help you achieve 100% interaction evaluation or reduce failure demand.<\/strong><\/li>\n<\/ul>\n<p>Find the above on the <a href=\"https:\/\/www.enghouseinteractive.com\/en-gb\/\" target=\"_blank\" rel=\"noopener\">Enghouse Interactive website<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Watch on YouTube In this CX Today exclusive, Deputy Editor Rhys Fisher sits down with Simon Adnett, VP of Sales for the UK &amp; Ireland at Enghouse Interactive, to get to the heart of a pressing industry issue: the overhype of AI in customer experience. Forget the fluff, this interview is about AI that actually [&hellip;]<\/p>\n","protected":false},"author":4983,"featured_media":72463,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[11850,60908],"class_list":["post-72461","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-contact-center","category-tv","tag-artificial-intelligence","tag-automation","post_format-post-format-video","brands_to_track-enghouse","editorial_type-interview","intent-evaluation","target_audience-dual"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why CX Leaders Are Tired of AI That Doesn\u2019t Work - CX Today<\/title>\n<meta name=\"description\" content=\"CX Today covers Contact Center &amp; Omnichannel\u200b news including Artificial Intelligence, Automation and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cxtoday.com\/contact-center\/why-cx-leaders-are-tired-of-ai-that-doesnt-work-enghouse\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why CX Leaders Are Tired of AI That Doesn\u2019t Work\" \/>\n<meta property=\"og:description\" content=\"CX Today covers Contact Center &amp; Omnichannel\u200b news including Artificial Intelligence, Automation and more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cxtoday.com\/contact-center\/why-cx-leaders-are-tired-of-ai-that-doesnt-work-enghouse\/\" \/>\n<meta property=\"og:site_name\" content=\"CX Today\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CXTodayNews\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-28T14:04:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-25T08:35:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cxtoday.com\/wp-content\/uploads\/2025\/07\/Why-CX-Leaders-Are-Tired-of-AI-That-Doesnt-Work.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"850\" \/>\n\t<meta property=\"og:image:height\" content=\"425\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rhys Fisher\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cxtodaynews\" \/>\n<meta name=\"twitter:site\" content=\"@cxtodaynews\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rhys Fisher\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.cxtoday.com\/contact-center\/why-cx-leaders-are-tired-of-ai-that-doesnt-work-enghouse\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.cxtoday.com\/contact-center\/why-cx-leaders-are-tired-of-ai-that-doesnt-work-enghouse\/\"},\"author\":{\"name\":\"Rhys Fisher\",\"@id\":\"https:\/\/www.cxtoday.com\/#\/schema\/person\/8658137cddc02e8aa6da2b92ccf4a044\"},\"headline\":\"Why CX Leaders Are Tired of AI That Doesn\u2019t Work\",\"datePublished\":\"2025-07-28T14:04:36+00:00\",\"dateModified\":\"2025-11-25T08:35:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.cxtoday.com\/contact-center\/why-cx-leaders-are-tired-of-ai-that-doesnt-work-enghouse\/\"},\"wordCount\":294,\"publisher\":{\"@id\":\"https:\/\/www.cxtoday.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.cxtoday.com\/contact-center\/why-cx-leaders-are-tired-of-ai-that-doesnt-work-enghouse\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.cxtoday.com\/wp-content\/uploads\/2025\/07\/Why-CX-Leaders-Are-Tired-of-AI-That-Doesnt-Work.jpg\",\"keywords\":[\"Artificial Intelligence\",\"Automation\"],\"articleSection\":[\"Contact Center &amp; Omnichannel\u200b\",\"CX TV\"],\"inLanguage\":\"en-GB\",\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.cxtoday.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.cxtoday.com\/contact-center\/why-cx-leaders-are-tired-of-ai-that-doesnt-work-enghouse\/\",\"url\":\"https:\/\/www.cxtoday.com\/contact-center\/why-cx-leaders-are-tired-of-ai-that-doesnt-work-enghouse\/\",\"name\":\"Why CX Leaders Are Tired of AI That Doesn\u2019t Work - CX Today\",\"isPartOf\":{\"@id\":\"https:\/\/www.cxtoday.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.cxtoday.com\/contact-center\/why-cx-leaders-are-tired-of-ai-that-doesnt-work-enghouse\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.cxtoday.com\/contact-center\/why-cx-leaders-are-tired-of-ai-that-doesnt-work-enghouse\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.cxtoday.com\/wp-content\/uploads\/2025\/07\/Why-CX-Leaders-Are-Tired-of-AI-That-Doesnt-Work.jpg\",\"datePublished\":\"2025-07-28T14:04:36+00:00\",\"dateModified\":\"2025-11-25T08:35:53+00:00\",\"description\":\"CX Today covers Contact Center &amp; Omnichannel\u200b news including Artificial Intelligence, Automation and more.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.cxtoday.com\/contact-center\/why-cx-leaders-are-tired-of-ai-that-doesnt-work-enghouse\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.cxtoday.com\/contact-center\/why-cx-leaders-are-tired-of-ai-that-doesnt-work-enghouse\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.cxtoday.com\/contact-center\/why-cx-leaders-are-tired-of-ai-that-doesnt-work-enghouse\/#primaryimage\",\"url\":\"https:\/\/www.cxtoday.com\/wp-content\/uploads\/2025\/07\/Why-CX-Leaders-Are-Tired-of-AI-That-Doesnt-Work.jpg\",\"contentUrl\":\"https:\/\/www.cxtoday.com\/wp-content\/uploads\/2025\/07\/Why-CX-Leaders-Are-Tired-of-AI-That-Doesnt-Work.jpg\",\"width\":850,\"height\":425,\"caption\":\"Why CX Leaders Are Tired of AI That Doesn\u2019t Work\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.cxtoday.com\/contact-center\/why-cx-leaders-are-tired-of-ai-that-doesnt-work-enghouse\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.cxtoday.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Contact Center &amp; Omnichannel\u200b\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.cxtoday.com\/#website\",\"url\":\"https:\/\/www.cxtoday.com\/\",\"name\":\"CX Today\",\"description\":\"Customer Experience Technology News\",\"publisher\":{\"@id\":\"https:\/\/www.cxtoday.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.cxtoday.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.cxtoday.com\/#organization\",\"name\":\"CX Today\",\"url\":\"https:\/\/www.cxtoday.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.cxtoday.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.cxtoday.com\/wp-content\/uploads\/2022\/03\/CX_Today_FullLogo.png\",\"contentUrl\":\"https:\/\/www.cxtoday.com\/wp-content\/uploads\/2022\/03\/CX_Today_FullLogo.png\",\"width\":2606,\"height\":1154,\"caption\":\"CX Today\"},\"image\":{\"@id\":\"https:\/\/www.cxtoday.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/CXTodayNews\/\",\"https:\/\/x.com\/cxtodaynews\",\"https:\/\/www.linkedin.com\/company\/69192959\/\",\"https:\/\/www.youtube.com\/channel\/UCZSpkvnZtjGc7UAP1r-MRoA\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.cxtoday.com\/#\/schema\/person\/8658137cddc02e8aa6da2b92ccf4a044\",\"name\":\"Rhys Fisher\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.cxtoday.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3f343531884f01a524078c0707db60820463a470a442a647423a53c783b60296?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3f343531884f01a524078c0707db60820463a470a442a647423a53c783b60296?s=96&d=mm&r=g\",\"caption\":\"Rhys Fisher\"},\"url\":\"https:\/\/www.cxtoday.com\/author\/rhys-fisher\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Why CX Leaders Are Tired of AI That Doesn\u2019t Work - CX Today","description":"CX Today covers Contact Center &amp; Omnichannel\u200b news including Artificial Intelligence, Automation and more.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.cxtoday.com\/contact-center\/why-cx-leaders-are-tired-of-ai-that-doesnt-work-enghouse\/","og_locale":"en_GB","og_type":"article","og_title":"Why CX Leaders Are Tired of AI That Doesn\u2019t Work","og_description":"CX Today covers Contact Center &amp; Omnichannel\u200b news including Artificial Intelligence, Automation and more.","og_url":"https:\/\/www.cxtoday.com\/contact-center\/why-cx-leaders-are-tired-of-ai-that-doesnt-work-enghouse\/","og_site_name":"CX Today","article_publisher":"https:\/\/www.facebook.com\/CXTodayNews\/","article_published_time":"2025-07-28T14:04:36+00:00","article_modified_time":"2025-11-25T08:35:53+00:00","og_image":[{"width":850,"height":425,"url":"https:\/\/www.cxtoday.com\/wp-content\/uploads\/2025\/07\/Why-CX-Leaders-Are-Tired-of-AI-That-Doesnt-Work.jpg","type":"image\/jpeg"}],"author":"Rhys Fisher","twitter_card":"summary_large_image","twitter_creator":"@cxtodaynews","twitter_site":"@cxtodaynews","twitter_misc":{"Written by":"Rhys Fisher","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.cxtoday.com\/contact-center\/why-cx-leaders-are-tired-of-ai-that-doesnt-work-enghouse\/#article","isPartOf":{"@id":"https:\/\/www.cxtoday.com\/contact-center\/why-cx-leaders-are-tired-of-ai-that-doesnt-work-enghouse\/"},"author":{"name":"Rhys Fisher","@id":"https:\/\/www.cxtoday.com\/#\/schema\/person\/8658137cddc02e8aa6da2b92ccf4a044"},"headline":"Why CX Leaders Are Tired of AI That Doesn\u2019t Work","datePublished":"2025-07-28T14:04:36+00:00","dateModified":"2025-11-25T08:35:53+00:00","mainEntityOfPage":{"@id":"https:\/\/www.cxtoday.com\/contact-center\/why-cx-leaders-are-tired-of-ai-that-doesnt-work-enghouse\/"},"wordCount":294,"publisher":{"@id":"https:\/\/www.cxtoday.com\/#organization"},"image":{"@id":"https:\/\/www.cxtoday.com\/contact-center\/why-cx-leaders-are-tired-of-ai-that-doesnt-work-enghouse\/#primaryimage"},"thumbnailUrl":"https:\/\/www.cxtoday.com\/wp-content\/uploads\/2025\/07\/Why-CX-Leaders-Are-Tired-of-AI-That-Doesnt-Work.jpg","keywords":["Artificial Intelligence","Automation"],"articleSection":["Contact Center &amp; Omnichannel\u200b","CX TV"],"inLanguage":"en-GB","copyrightYear":"2025","copyrightHolder":{"@id":"https:\/\/www.cxtoday.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.cxtoday.com\/contact-center\/why-cx-leaders-are-tired-of-ai-that-doesnt-work-enghouse\/","url":"https:\/\/www.cxtoday.com\/contact-center\/why-cx-leaders-are-tired-of-ai-that-doesnt-work-enghouse\/","name":"Why CX Leaders Are Tired of AI That Doesn\u2019t Work - CX Today","isPartOf":{"@id":"https:\/\/www.cxtoday.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.cxtoday.com\/contact-center\/why-cx-leaders-are-tired-of-ai-that-doesnt-work-enghouse\/#primaryimage"},"image":{"@id":"https:\/\/www.cxtoday.com\/contact-center\/why-cx-leaders-are-tired-of-ai-that-doesnt-work-enghouse\/#primaryimage"},"thumbnailUrl":"https:\/\/www.cxtoday.com\/wp-content\/uploads\/2025\/07\/Why-CX-Leaders-Are-Tired-of-AI-That-Doesnt-Work.jpg","datePublished":"2025-07-28T14:04:36+00:00","dateModified":"2025-11-25T08:35:53+00:00","description":"CX Today covers Contact Center &amp; Omnichannel\u200b news including Artificial Intelligence, Automation and more.","breadcrumb":{"@id":"https:\/\/www.cxtoday.com\/contact-center\/why-cx-leaders-are-tired-of-ai-that-doesnt-work-enghouse\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.cxtoday.com\/contact-center\/why-cx-leaders-are-tired-of-ai-that-doesnt-work-enghouse\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.cxtoday.com\/contact-center\/why-cx-leaders-are-tired-of-ai-that-doesnt-work-enghouse\/#primaryimage","url":"https:\/\/www.cxtoday.com\/wp-content\/uploads\/2025\/07\/Why-CX-Leaders-Are-Tired-of-AI-That-Doesnt-Work.jpg","contentUrl":"https:\/\/www.cxtoday.com\/wp-content\/uploads\/2025\/07\/Why-CX-Leaders-Are-Tired-of-AI-That-Doesnt-Work.jpg","width":850,"height":425,"caption":"Why CX Leaders Are Tired of AI That Doesn\u2019t Work"},{"@type":"BreadcrumbList","@id":"https:\/\/www.cxtoday.com\/contact-center\/why-cx-leaders-are-tired-of-ai-that-doesnt-work-enghouse\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.cxtoday.com\/"},{"@type":"ListItem","position":2,"name":"Contact Center &amp; Omnichannel\u200b"}]},{"@type":"WebSite","@id":"https:\/\/www.cxtoday.com\/#website","url":"https:\/\/www.cxtoday.com\/","name":"CX Today","description":"Customer Experience Technology News","publisher":{"@id":"https:\/\/www.cxtoday.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.cxtoday.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.cxtoday.com\/#organization","name":"CX Today","url":"https:\/\/www.cxtoday.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.cxtoday.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.cxtoday.com\/wp-content\/uploads\/2022\/03\/CX_Today_FullLogo.png","contentUrl":"https:\/\/www.cxtoday.com\/wp-content\/uploads\/2022\/03\/CX_Today_FullLogo.png","width":2606,"height":1154,"caption":"CX Today"},"image":{"@id":"https:\/\/www.cxtoday.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/CXTodayNews\/","https:\/\/x.com\/cxtodaynews","https:\/\/www.linkedin.com\/company\/69192959\/","https:\/\/www.youtube.com\/channel\/UCZSpkvnZtjGc7UAP1r-MRoA"]},{"@type":"Person","@id":"https:\/\/www.cxtoday.com\/#\/schema\/person\/8658137cddc02e8aa6da2b92ccf4a044","name":"Rhys Fisher","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.cxtoday.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/3f343531884f01a524078c0707db60820463a470a442a647423a53c783b60296?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3f343531884f01a524078c0707db60820463a470a442a647423a53c783b60296?s=96&d=mm&r=g","caption":"Rhys Fisher"},"url":"https:\/\/www.cxtoday.com\/author\/rhys-fisher\/"}]}},"_links":{"self":[{"href":"https:\/\/www.cxtoday.com\/wp-json\/wp\/v2\/posts\/72461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cxtoday.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cxtoday.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cxtoday.com\/wp-json\/wp\/v2\/users\/4983"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cxtoday.com\/wp-json\/wp\/v2\/comments?post=72461"}],"version-history":[{"count":3,"href":"https:\/\/www.cxtoday.com\/wp-json\/wp\/v2\/posts\/72461\/revisions"}],"predecessor-version":[{"id":76662,"href":"https:\/\/www.cxtoday.com\/wp-json\/wp\/v2\/posts\/72461\/revisions\/76662"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cxtoday.com\/wp-json\/wp\/v2\/media\/72463"}],"wp:attachment":[{"href":"https:\/\/www.cxtoday.com\/wp-json\/wp\/v2\/media?parent=72461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cxtoday.com\/wp-json\/wp\/v2\/categories?post=72461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}