{"id":72703,"date":"2025-08-04T13:17:31","date_gmt":"2025-08-04T12:17:31","guid":{"rendered":"https:\/\/www.cxtoday.com\/?p=72703"},"modified":"2025-10-19T10:10:12","modified_gmt":"2025-10-19T09:10:12","slug":"salesforce-to-acquire-bluebirds-continues-to-agentify-the-enterprise","status":"publish","type":"post","link":"https:\/\/www.cxtoday.com\/crm\/salesforce-to-acquire-bluebirds-continues-to-agentify-the-enterprise\/","title":{"rendered":"Salesforce to Acquire Bluebirds, Continues to ‘Agentify’ the Enterprise"},"content":{"rendered":"

Salesforce has agreed to snap up Bluebirds, the presales prospecting platform provider.<\/p>\n

Its platform comprises out-of-the-box targeting, data enrichment, and signal scoring tools.<\/p>\n

There is also a prospecting agent that takes intelligence from these tools and prospects on behalf of sales reps.<\/p>\n

Soon, Salesforce will make the agent available on Sales Cloud and Agentforce.<\/p>\n

In doing so, the CRM leader aims to reduce busywork for sales reps and help them spend more time selling and closing.<\/p>\n

Kris Billmaier, EVP & GM of Sales Cloud at Salesforce<\/strong>, added:<\/p>\n

Bluebirds\u2019 technology will help us deliver smarter, AI-powered prospecting that makes sellers more productive from day one, right inside the Salesforce platform.<\/p><\/blockquote>\n

While the prospecting agent may attract most attention, Bluebirds\u2019 tech centers around its targeting engine. That engine combines LinkedIn signals with first-party data, including warm contacts from a CRM and de-anonymized web traffic.<\/p>\n

Bluebirds also enriches the data stored in that engine with its own data network. Customers can plug into this, run custom searches, and uncover which prospects are using competitive products.<\/p>\n

From there, Bluebirds gives each prospect a unified signal score. The prospecting agent then utilizes the score to inform a curated shortlist of prospects that it sends to reps at the start of every week.<\/p>\n

That shortlist comes with personalized outbound sequences for the sales team, with each prospect also given a clear explanation of why they\u2019re a good fit.<\/p>\n

The sequences may include a batch of tailored emails, which the rep can review, edit, and send.<\/p>\n

Bluebirds also recognizes the changes made between its drafts and what the sales rep sends to the customer, adjusting how it handles future messages. It can also learn from feedback.<\/p>\n

Interestingly, businesses may also scale that feedback across the team as it’s saved in the platform’s “Brain”, i.e., Bluebirds’ learning memory.<\/p>\n

As such, Bluebirds offers much more than a preconfigured AI agent for Agentforce.<\/p>\n

Rohan Punamia, CEO of Bluebirds<\/strong>, highlighted this when sharing the announcement.<\/p>\n

“We started Bluebirds to help sales teams spend more time selling and less time stitching together disconnected tools,” he said.<\/p>\n

Joining Salesforce lets us accelerate that mission and bring the power of intelligent, agentic prospecting directly into the platform customers already know and trust.<\/p><\/blockquote>\n

The acquisition, which Salesforce expects to close in Q3, is another sign of the times.<\/p>\n

Indeed, from ServiceNow\u2019s acquisition of Moveworks<\/a> to NiCE\u2019s roll-up of Cognigy<\/a>, major players are snapping up AI startups.<\/p>\n

As they do so, providers are racing to release AI agents that help employees move faster, think smarter, and eliminate routine tasks.<\/p>\n

No provider was faster out of the blocks than Salesforce, with its September 2024 Agentforce launch. Now, with its trust layer, industry-\/sector-specific Agentforce solutions, and out-of-the-box tooling, it continues positioning itself as “primetime ready”.<\/p>\n

Adding “agentic prospecting” only furthers that framing.<\/p>\n

Your Agentic, Your Agentic, & Your Agentic!<\/h2>\n

Salesforce and Bluebirds celebrated the announcement by lauding the addition of “agentic prospecting” to the Salesforce platform.<\/p>\n

That follows the CRM leader\u2019s “agentic analytics” and “agentic self-service” releases earlier this year.<\/p>\n

Indeed, Salesforce coined the term “agentic analytics” upon the release of Tableau Next<\/a>, the next generation of its Tableau solution.<\/p>\n

With this announcement, Salesforce advanced the BI solution with a vision to push relevant insights into user workflows across first- and third-party systems.<\/p>\n

Meanwhile, “agentic self-service<\/a>” involves customer-facing AI agents that understand, adapt, and reason to automate customer queries.<\/p>\n

Agentic prospecting is the next “agentic” term, but don\u2019t expect it to be last, as Salesforce reimagines work for the AI-first era.<\/p>\n

It’s starting where its customers are (i.e., in CX), introducing the future to its install base, and hoping to move more of its customers onto Agentforce.<\/p>\n

Yet, Salesforce is also pushing further into HR and ITSM<\/a>, so expect it to take an increasingly broad view of the organization and reimagine enterprise-wide work.<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Salesforce has agreed to snap up Bluebirds, the presales prospecting platform provider. Its platform comprises out-of-the-box targeting, data enrichment, and signal scoring tools. There is also a prospecting agent that takes intelligence from these tools and prospects on behalf of sales reps. Soon, Salesforce will make the agent available on Sales Cloud and Agentforce. In […]<\/p>\n","protected":false},"author":4063,"featured_media":72704,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[61014,62063],"class_list":["post-72703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm","category-marketing-sales-technology","tag-agentic-ai","tag-ai-agent","tag-ai-agents","tag-crm","brands_to_track-salesforce","editorial_type-news","intent-loyalty","target_audience-industry-professional"],"acf":[],"yoast_head":"\nSalesforce to Acquire Bluebirds, Continues to 'Agentify' the Enterprise - CX Today<\/title>\n<meta name=\"description\" content=\"CX Today covers CRM & Customer Data Management news including Agentic AI, AI Agent, AI Agents, CRM and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cxtoday.com\/crm\/salesforce-to-acquire-bluebirds-continues-to-agentify-the-enterprise\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salesforce to Acquire Bluebirds, Continues to 'Agentify' the Enterprise\" \/>\n<meta property=\"og:description\" content=\"CX Today covers CRM & Customer Data Management news including Agentic AI, AI Agent, AI Agents, CRM and more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cxtoday.com\/crm\/salesforce-to-acquire-bluebirds-continues-to-agentify-the-enterprise\/\" \/>\n<meta property=\"og:site_name\" content=\"CX Today\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CXTodayNews\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-04T12:17:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-19T09:10:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cxtoday.com\/wp-content\/uploads\/2025\/08\/hand-shake-business-deal-850.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"850\" \/>\n\t<meta property=\"og:image:height\" content=\"425\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Charlie Mitchell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cxtodaynews\" \/>\n<meta name=\"twitter:site\" content=\"@cxtodaynews\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Charlie Mitchell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.cxtoday.com\/crm\/salesforce-to-acquire-bluebirds-continues-to-agentify-the-enterprise\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.cxtoday.com\/crm\/salesforce-to-acquire-bluebirds-continues-to-agentify-the-enterprise\/\"},\"author\":{\"name\":\"Charlie Mitchell\",\"@id\":\"https:\/\/www.cxtoday.com\/#\/schema\/person\/4deb7a9ecd0b93d7461a492a1b54b8b9\"},\"headline\":\"Salesforce to Acquire Bluebirds, Continues to ‘Agentify’ the Enterprise\",\"datePublished\":\"2025-08-04T12:17:31+00:00\",\"dateModified\":\"2025-10-19T09:10:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.cxtoday.com\/crm\/salesforce-to-acquire-bluebirds-continues-to-agentify-the-enterprise\/\"},\"wordCount\":656,\"publisher\":{\"@id\":\"https:\/\/www.cxtoday.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.cxtoday.com\/crm\/salesforce-to-acquire-bluebirds-continues-to-agentify-the-enterprise\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.cxtoday.com\/wp-content\/uploads\/2025\/08\/hand-shake-business-deal-850.jpg\",\"keywords\":[\"Agentic AI\",\"AI Agent\",\"AI Agents\",\"CRM\"],\"articleSection\":[\"CRM & Customer Data Management\",\"Marketing & Sales Technology\"],\"inLanguage\":\"en-GB\",\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.cxtoday.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.cxtoday.com\/crm\/salesforce-to-acquire-bluebirds-continues-to-agentify-the-enterprise\/\",\"url\":\"https:\/\/www.cxtoday.com\/crm\/salesforce-to-acquire-bluebirds-continues-to-agentify-the-enterprise\/\",\"name\":\"Salesforce to Acquire Bluebirds, Continues to 'Agentify' the Enterprise - 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