{"id":73046,"date":"2025-08-19T12:56:49","date_gmt":"2025-08-19T11:56:49","guid":{"rendered":"https:\/\/www.cxtoday.com\/?p=73046"},"modified":"2025-10-19T10:09:55","modified_gmt":"2025-10-19T09:09:55","slug":"salesforce-to-roll-up-regrello-its-third-acquisition-in-three-weeks","status":"publish","type":"post","link":"https:\/\/www.cxtoday.com\/crm\/salesforce-to-roll-up-regrello-its-third-acquisition-in-three-weeks\/","title":{"rendered":"Salesforce to Roll Up Regrello, Its Third Acquisition in Three Weeks"},"content":{"rendered":"

Salesforce has signed an agreement to acquire Regrello, extending its recent spending spree.<\/p>\n

Indeed, the deal marks Salesforce\u2019s third acquisition in three weeks, having previously reached agreements to purchase Bluebirds and Waii.<\/p>\n

Yet, the Regrello deal brings something new, with the provider offering an\u00a0AI-powered collaboration system for supply chain and operations.<\/p>\n

The vendor’s technology supports enterprises that typically run their supply chain on a “decades-old” ERP, email, and spreadsheets.<\/p>\n

These organizations face various issues, including a lack of visibility into operations, manual, error-prone processes, and inconsistent workflows across teams.<\/p>\n

According to Aman Naimat<\/strong>, CEO of Regrello, <\/strong>the platform was established specifically to “eliminate” these enterprise friction points and automate processes circulating the supply chain.<\/p>\n

Now, Naimat is excited to extend the company’s mission as part of Salesforce. He said:<\/p>\n

Joining Salesforce gives us the reach and platform to bring agentic process automation to more organizations, helping teams break free from old, slow, and expensive ways of working to agile, AI-powered execution.<\/p><\/blockquote>\n

Notably, Regrello’s platform is backed by engineers from Google, Meta, and Palantir, enabling teams to collaborate more effectively and gain real-time visibility across the supply chain.<\/p>\n

Moreover, the company boasts of a “security-first architecture” that delivers end-to-end protection, from secure coding practices in memory-safe languages to automated patching, encryption at rest and in transit, and continuous penetration testing.<\/p>\n

A Boost for Slack & Agentforce?<\/h2>\n

In a press release, Salesforce signalled that the acquisition will boost Slack and Agentforce.<\/p>\n

While it didn’t share more, the potential for Regrello’s tech to expand the scope of both solutions is clear.<\/p>\n

Regarding Slack, it has the potential to extend the collaboration app and deliver a hub for logistics teams, where work actually happens instead of just being discussed.<\/p>\n

On Agentforce, Regrello could enable new AI agents that automate processes that stretch from the supply chain into the front office and beyond.<\/p>\n

Indeed, AI agents could automate updates from the supply chain to internal systems, with data ripple through sales, finance, or customer service.<\/p>\n

Establishing this more connected, autonomous enterprise is key for Steve Fisher, President & Chief Product Officer at Salesforce<\/strong>.<\/p>\n

“Businesses need greater agility, yet too often critical processes are hindered by disconnected tools and manual workflows,” he said.<\/p>\n

Integrating Regrello will turn unstructured artifacts into coordinated workflows, bringing humans and agents together on the Salesforce Platform and giving every employee the ability to automate manual work, collaborate in real time, and deliver customer value faster.<\/p><\/blockquote>\n

The bottom line: Regrello\u2019s ability to take isolated tasks and turn them into connected workflows could be a significant boost for both Slack and Agentforce.<\/p>\n

Three Acquisitions in Three Weeks<\/h2>\n

The Regrello roll-up is the third acquisition Salesforce has announced since July 31, 2025.<\/p>\n

Indeed, the CRM leader also shared its intention to snap up Waii<\/a> and Bluebirds<\/a>.<\/p>\n

Waii is a startup that turns everyday language into SQL queries. Its tech lets non-technical users pull insights from complex databases without needing a data scientist.<\/p>\n

A sales rep, for example, could ask: “Which customers in region A are up for renewal?” From there, Waii generates the SQL to fetch the answer.<\/p>\n

Behind the scenes, it uses a self-learning metadata knowledge graph, essentially a smart, adaptive map of a business\u2019s data.<\/p>\n

For Salesforce, the acquisition is about making its data platform more intuitive and usable across the organization, so insights aren\u2019t locked behind code.<\/p>\n

Meanwhile, Bluebirds, the presales prospecting platform.<\/p>\n

Bluebirds bundles targeting, data enrichment, and signal scoring, plus a prospecting agent that uses these insights to work on behalf of sales reps.<\/p>\n

Salesforce plans to roll the agent into Sales Cloud and Agentforce, aiming to cut busywork and give reps more time to sell.<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Salesforce has signed an agreement to acquire Regrello, extending its recent spending spree. Indeed, the deal marks Salesforce\u2019s third acquisition in three weeks, having previously reached agreements to purchase Bluebirds and Waii. Yet, the Regrello deal brings something new, with the provider offering an\u00a0AI-powered collaboration system for supply chain and operations. The vendor’s technology supports […]<\/p>\n","protected":false},"author":4983,"featured_media":73051,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[61014,62063],"class_list":["post-73046","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm","category-marketing-sales-technology","tag-agentic-ai","tag-ai-agents","tag-artificial-intelligence","tag-automation","tag-crm","tag-mergers-and-acquisitions","tag-ucaas","brands_to_track-salesforce","editorial_type-news","intent-loyalty","target_audience-industry-professional"],"acf":[],"yoast_head":"\nSalesforce to Roll Up Regrello, Its Third Acquisition in Three Weeks - CX Today<\/title>\n<meta name=\"description\" content=\"CX Today covers CRM & Customer Data Management news including Agentic AI, AI Agents, Artificial Intelligence, Automation, CRM, Mergers and Acquisitions, UCaaS and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cxtoday.com\/crm\/salesforce-to-roll-up-regrello-its-third-acquisition-in-three-weeks\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salesforce to Roll Up Regrello, Its Third Acquisition in Three Weeks\" \/>\n<meta property=\"og:description\" content=\"CX Today covers CRM & Customer Data Management news including Agentic AI, AI Agents, Artificial Intelligence, Automation, CRM, Mergers and Acquisitions, UCaaS and more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cxtoday.com\/crm\/salesforce-to-roll-up-regrello-its-third-acquisition-in-three-weeks\/\" \/>\n<meta property=\"og:site_name\" content=\"CX Today\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CXTodayNews\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-19T11:56:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-19T09:09:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cxtoday.com\/wp-content\/uploads\/2025\/08\/top-of-salesforce-tower-850.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"850\" \/>\n\t<meta property=\"og:image:height\" content=\"425\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rhys Fisher\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cxtodaynews\" \/>\n<meta name=\"twitter:site\" content=\"@cxtodaynews\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rhys Fisher\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.cxtoday.com\/crm\/salesforce-to-roll-up-regrello-its-third-acquisition-in-three-weeks\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.cxtoday.com\/crm\/salesforce-to-roll-up-regrello-its-third-acquisition-in-three-weeks\/\"},\"author\":{\"name\":\"Rhys Fisher\",\"@id\":\"https:\/\/www.cxtoday.com\/#\/schema\/person\/8658137cddc02e8aa6da2b92ccf4a044\"},\"headline\":\"Salesforce to Roll Up Regrello, Its Third Acquisition in Three Weeks\",\"datePublished\":\"2025-08-19T11:56:49+00:00\",\"dateModified\":\"2025-10-19T09:09:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.cxtoday.com\/crm\/salesforce-to-roll-up-regrello-its-third-acquisition-in-three-weeks\/\"},\"wordCount\":628,\"publisher\":{\"@id\":\"https:\/\/www.cxtoday.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.cxtoday.com\/crm\/salesforce-to-roll-up-regrello-its-third-acquisition-in-three-weeks\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.cxtoday.com\/wp-content\/uploads\/2025\/08\/top-of-salesforce-tower-850.jpg\",\"keywords\":[\"Agentic AI\",\"AI Agents\",\"Artificial Intelligence\",\"Automation\",\"CRM\",\"Mergers and Acquisitions\",\"UCaaS\"],\"articleSection\":[\"CRM & Customer Data Management\",\"Marketing & Sales Technology\"],\"inLanguage\":\"en-GB\",\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.cxtoday.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.cxtoday.com\/crm\/salesforce-to-roll-up-regrello-its-third-acquisition-in-three-weeks\/\",\"url\":\"https:\/\/www.cxtoday.com\/crm\/salesforce-to-roll-up-regrello-its-third-acquisition-in-three-weeks\/\",\"name\":\"Salesforce to Roll Up Regrello, Its Third Acquisition in Three Weeks - 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