{"id":73054,"date":"2025-09-01T15:02:17","date_gmt":"2025-09-01T14:02:17","guid":{"rendered":"https:\/\/www.cxtoday.com\/?p=73054"},"modified":"2025-10-19T09:14:36","modified_gmt":"2025-10-19T08:14:36","slug":"ai-in-customer-experience-sabio","status":"publish","type":"post","link":"https:\/\/www.cxtoday.com\/contact-center\/ai-in-customer-experience-sabio\/","title":{"rendered":"Sabio\u2019s Big CX Update: AI, Customer-Centricity &#038; The Future of Contact Centers"},"content":{"rendered":"<p id=\"expanded\" class=\"style-scope ytd-text-inline-expander\"><a href=\"https:\/\/www.youtube.com\/watch?v=7h7J5rzfco4\" target=\"_blank\" rel=\"noopener\">View on YouTube<\/a><\/p>\n<p class=\"style-scope ytd-text-inline-expander\"><span class=\"yt-core-attributed-string yt-core-attributed-string--white-space-pre-wrap\" dir=\"auto\" role=\"text\"><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">In this episode of The Big CX Update, host Rhys Fisher, Deputy Editor at CX Today, sits down with <strong>Ioan MacRae, Chief Revenue Officer at Sabio<\/strong>, to explore how the company\u2019s global expertise, AI-first approach, and customer focus are shaping the next generation of customer experience. From high-stakes transformations to tangible ROI delivery, Ioan lifts the lid on Sabio\u2019s strategy and shares what\u2019s next for the industry. <\/span><\/span><\/p>\n<p class=\"style-scope ytd-text-inline-expander\"><span class=\"yt-core-attributed-string yt-core-attributed-string--white-space-pre-wrap\" dir=\"auto\" role=\"text\"><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">What does it take to deliver \u201cbrilliant customer experiences every time\u201d in today\u2019s competitive, tech-saturated CX market? MacRae shares candid insights on the company\u2019s growth, market strategy, and why AI is becoming the glue that connects their three core pillars: <\/span><\/span><span class=\"yt-core-attributed-string yt-core-attributed-string--white-space-pre-wrap\" dir=\"auto\" role=\"text\"><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">Contact Center, AI &amp; Automation, and Data. <\/span><\/span><\/p>\n<h3 class=\"style-scope ytd-text-inline-expander\"><span class=\"yt-core-attributed-string yt-core-attributed-string--white-space-pre-wrap\" dir=\"auto\" role=\"text\"><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">In this conversation&#8230;<\/span><\/span><\/h3>\n<ul>\n<li><span class=\"yt-core-attributed-string yt-core-attributed-string--white-space-pre-wrap\" dir=\"auto\" role=\"text\"><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"> Customer-Centric Culture: How Sabio ensures every service, process, and transformation is built around solving real client challenges. <\/span><\/span><\/li>\n<li><span class=\"yt-core-attributed-string yt-core-attributed-string--white-space-pre-wrap\" dir=\"auto\" role=\"text\"><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">Global Reach &amp; Local Expertise: The geographic strategy behind Sabio\u2019s UK, Mainland Europe, and International operations. <\/span><\/span><\/li>\n<li><span class=\"yt-core-attributed-string yt-core-attributed-string--white-space-pre-wrap\" dir=\"auto\" role=\"text\"><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">AI as a Game-Changer: Why AI and automation are set to influence every facet of CX, from agent enablement to data insights. <\/span><\/span><\/li>\n<li><span class=\"yt-core-attributed-string yt-core-attributed-string--white-space-pre-wrap\" dir=\"auto\" role=\"text\"><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">Measurable Impact: The shift towards proving ROI, reducing cost-to-serve, and helping customers win industry recognition. <\/span><\/span><\/li>\n<\/ul>\n<p class=\"style-scope ytd-text-inline-expander\"><span class=\"yt-core-attributed-string yt-core-attributed-string--white-space-pre-wrap\" dir=\"auto\" role=\"text\"><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">Watch the full interview to uncover how Sabio approaches innovation and market shifts. <\/span><\/span><\/p>\n<p class=\"style-scope ytd-text-inline-expander\"><em><span class=\"yt-core-attributed-string yt-core-attributed-string--white-space-pre-wrap\" dir=\"auto\" role=\"text\"><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">F<\/span><\/span><span class=\"yt-core-attributed-string yt-core-attributed-string--white-space-pre-wrap\" dir=\"auto\" role=\"text\"><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">ollow CX Today for more in-depth vendor insights. Explore Sabio\u2019s latest solutions to see how AI can transform your contact center outcomes.<\/span><\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>View on YouTube In this episode of The Big CX Update, host Rhys Fisher, Deputy Editor at CX Today, sits down with Ioan MacRae, Chief Revenue Officer at Sabio, to explore how the company\u2019s global expertise, AI-first approach, and customer focus are shaping the next generation of customer experience. From high-stakes transformations to tangible ROI [&hellip;]<\/p>\n","protected":false},"author":4983,"featured_media":73445,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[61749,11850,61016,60908],"class_list":["post-73054","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-big-cx-update-tv","category-contact-center","category-customer-analytics-intelligence","category-tv","tag-ai-agents","tag-artificial-intelligence","tag-ccaas","tag-virtual-agent","post_format-post-format-video","brands_to_track-sabio","editorial_type-interview","intent-evaluation","target_audience-industry-professional"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sabio\u2019s Big CX Update: AI, Customer-Centricity &amp; The Future of Contact Centers - CX Today AI in Customer Experience: How Sabio Is Driving the Next Generation of CX<\/title>\n<meta name=\"description\" content=\"CX Today covers Contact Center &amp; Omnichannel\u200b news including AI Agents, Artificial Intelligence, CCaaS, Virtual Agent and more. 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