{"id":73117,"date":"2025-08-21T13:29:26","date_gmt":"2025-08-21T12:29:26","guid":{"rendered":"https:\/\/www.cxtoday.com\/?p=73117"},"modified":"2025-10-19T10:09:52","modified_gmt":"2025-10-19T09:09:52","slug":"salesforce-makes-changes-to-its-agentforce-pricing-model-again","status":"publish","type":"post","link":"https:\/\/www.cxtoday.com\/crm\/salesforce-makes-changes-to-its-agentforce-pricing-model-again\/","title":{"rendered":"Salesforce Makes Changes to Its Agentforce Pricing Model (Again!)"},"content":{"rendered":"

Salesforce is continuing to tinker with Agentforce\u2019s pricing model.<\/p>\n

The goal remains the same: to reduce barriers to entry and get more of its 150,000+ customers on the AI agent platform.<\/p>\n

As of May 2025, 8,000 of those customers are currently leveraging Agentforce<\/a>.<\/p>\n

Hoping to boost those numbers, Salesforce’s latest move is to introduce \u2018pay-as-you-go’ and \u2018pre-commit\u2019 payment options.<\/p>\n

Along with the pre-existing \u2018pre-purchase\u2019 option, Salesforce now offers three distinct ways to pay for Agentforce.<\/p>\n

When sharing the new payment options, Bill Patterson<\/strong>, EVP of Corporate Strategy at Salesforce<\/strong>, underlined how they pave a path for “businesses of all sizes” to start testing and deploying AI agents. He said:<\/p>\n

We\u2019re removing the friction and lowering the barrier to entry so every company, whether they\u2019re a long-time customer or trying Salesforce for the first time, can get started and see immediate value from digital labor with Agentforce.<\/p><\/blockquote>\n

The updates follow the introduction of that\u00a0\u2018pre-purchase\u2019, consumption-based pricing model earlier this year<\/a>.<\/p>\n

With this, customers only pay for specific actions, each costing 20 credits or about $0.10. Businesses can purchase 100,000 credits in $500 bundles.<\/p>\n

By introducing the model as an alternative to its previous, confusing $2 per conversation model, Salesforce provided\u00a0a simpler, more flexible approach that ties costs directly to usage.<\/p>\n

The focus on flexibility was also highlighted as a driving force behind the new payment options, with the vendor claiming that customers now have the flexibility to choose the pricing model that works for them.<\/p>\n

Here is a closer look at the unique features of each payment model.<\/p>\n

1. Pay-As-You-Go Pricing<\/h2>\n

Pay-as-you-go pricing is available straight away and provides customers with the opportunity to start quickly with no upfront costs. They can pay monthly based on Flex Credits consumed.<\/p>\n

Salesforce suggests this option is particularly well-suited for running pilots, experiments, or companies dealing with fluctuating workloads.<\/p>\n

2. Pre-Commit Pricing<\/h2>\n

Salesforce\u2019s other new model is currently in limited release. It rewards those users who make large upfront commitments with lower rates.<\/p>\n

The larger the commitment, the better the savings, providing users with the opportunity to boost ROI as their organizations scale.<\/p>\n

3. Pre-Purchase Pricing<\/h2>\n

Pre-purchase remains a cost-effective option, with customers able to buy credits in advance and draw from them over time.<\/p>\n

Typically, it suits businesses with steady, predictable demand and remains the most common payment method for Salesforce customers.<\/p>\n

More Agentforce Tinkering<\/h2>\n

Away from the new pricing models, Salesforce has also confirmed the expansion of its Agentforce portfolio with a public sector edition.<\/p>\n

The Agentforce for Public Sector offering is designed to help government agencies and local authorities automate routine services, from benefit applications to 311 requests, with pre-built and customizable AI agents.<\/p>\n

It runs on Salesforce\u2019s core infrastructure and has been developed to meet compliance standards such as FedRAMP High and Protected-B.<\/p>\n

Early adopters include the City of Kyle, Texas, which is using Agentforce to handle resident queries more efficiently.<\/p>\n

Indeed, in speaking on the implementation of the solution, Jesse Elizondo<\/strong>, Assistant City Manager of the City of Kyle<\/strong>, Texas<\/strong>, stated:<\/p>\n

“Agentforce has greatly enhanced our ability to deliver an exceptional customer experience, work more efficiently, and drive cost containment.<\/p>\n

It\u2019s like having every aspect of town hall instantly accessible 24\/7, whether you\u2019re a city employee or a resident seeking help.<\/p><\/blockquote>\n

By providing these industry and role-specific iterations, Salesforce aims to deliver quick wins with out-of-the-box skills and components that build confidence in Agentforce and appetite for later-stage approaches.<\/p>\n

Moreover, these iterations – alongside the new pricing models – suggest that Salesforce is desperate to get more companies on the starting blocks.<\/p>\n

After all, despite the heavy marketing campaign behind Agentforce, the constant changes and updates hint that the company is more focused on the solution\u2019s uptake than supporting those later-stage implementations.<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Salesforce is continuing to tinker with Agentforce\u2019s pricing model. The goal remains the same: to reduce barriers to entry and get more of its 150,000+ customers on the AI agent platform. As of May 2025, 8,000 of those customers are currently leveraging Agentforce. Hoping to boost those numbers, Salesforce’s latest move is to introduce \u2018pay-as-you-go’ […]<\/p>\n","protected":false},"author":4983,"featured_media":73118,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[61014,62063],"class_list":["post-73117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm","category-marketing-sales-technology","tag-agentic-ai","tag-ai-agent","tag-ai-agents","tag-artificial-intelligence","tag-crm","brands_to_track-salesforce","editorial_type-news","intent-loyalty","target_audience-enterprise-buyer"],"acf":[],"yoast_head":"\nSalesforce Makes Changes to Its Agentforce Pricing Model (Again!) - CX Today<\/title>\n<meta name=\"description\" content=\"CX Today covers CRM & Customer Data Management news including Agentic AI, AI Agent, AI Agents, Artificial Intelligence, CRM and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cxtoday.com\/crm\/salesforce-makes-changes-to-its-agentforce-pricing-model-again\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salesforce Makes Changes to Its Agentforce Pricing Model (Again!)\" \/>\n<meta property=\"og:description\" content=\"CX Today covers CRM & Customer Data Management news including Agentic AI, AI Agent, AI Agents, Artificial Intelligence, CRM and more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cxtoday.com\/crm\/salesforce-makes-changes-to-its-agentforce-pricing-model-again\/\" \/>\n<meta property=\"og:site_name\" content=\"CX Today\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CXTodayNews\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-21T12:29:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-19T09:09:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cxtoday.com\/wp-content\/uploads\/2025\/08\/Salesforce-New-pricing-Model.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"850\" \/>\n\t<meta property=\"og:image:height\" content=\"425\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rhys Fisher\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cxtodaynews\" \/>\n<meta name=\"twitter:site\" content=\"@cxtodaynews\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rhys Fisher\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.cxtoday.com\/crm\/salesforce-makes-changes-to-its-agentforce-pricing-model-again\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.cxtoday.com\/crm\/salesforce-makes-changes-to-its-agentforce-pricing-model-again\/\"},\"author\":{\"name\":\"Rhys Fisher\",\"@id\":\"https:\/\/www.cxtoday.com\/#\/schema\/person\/8658137cddc02e8aa6da2b92ccf4a044\"},\"headline\":\"Salesforce Makes Changes to Its Agentforce Pricing Model (Again!)\",\"datePublished\":\"2025-08-21T12:29:26+00:00\",\"dateModified\":\"2025-10-19T09:09:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.cxtoday.com\/crm\/salesforce-makes-changes-to-its-agentforce-pricing-model-again\/\"},\"wordCount\":632,\"publisher\":{\"@id\":\"https:\/\/www.cxtoday.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.cxtoday.com\/crm\/salesforce-makes-changes-to-its-agentforce-pricing-model-again\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.cxtoday.com\/wp-content\/uploads\/2025\/08\/Salesforce-New-pricing-Model.jpg\",\"keywords\":[\"Agentic AI\",\"AI Agent\",\"AI Agents\",\"Artificial Intelligence\",\"CRM\"],\"articleSection\":[\"CRM & Customer Data Management\",\"Marketing & Sales Technology\"],\"inLanguage\":\"en-GB\",\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.cxtoday.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.cxtoday.com\/crm\/salesforce-makes-changes-to-its-agentforce-pricing-model-again\/\",\"url\":\"https:\/\/www.cxtoday.com\/crm\/salesforce-makes-changes-to-its-agentforce-pricing-model-again\/\",\"name\":\"Salesforce Makes Changes to Its Agentforce Pricing Model (Again!) - 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