{"id":73746,"date":"2025-09-10T15:39:18","date_gmt":"2025-09-10T14:39:18","guid":{"rendered":"https:\/\/www.cxtoday.com\/?p=73746"},"modified":"2025-09-10T11:41:00","modified_gmt":"2025-09-10T10:41:00","slug":"from-ucaas-to-cx-powerhouse-how-calltower-is-redefining-ccaas-delivery","status":"publish","type":"post","link":"https:\/\/www.cxtoday.com\/tv\/from-ucaas-to-cx-powerhouse-how-calltower-is-redefining-ccaas-delivery\/","title":{"rendered":"From UCaaS to CX Powerhouse: How CallTower Is Redefining CCaaS Delivery"},"content":{"rendered":"<p><a href=\"https:\/\/youtu.be\/4pXBUPMagtI\">Watch on Youtube\u00a0<\/a><\/p>\n<p>In this episode of CX Today, host Kieran Devlin sits down with <strong>William Rubio, Chief Revenue Officer at CallTower<\/strong>, and <strong>Joe Bigio, SVP of CCaaS, CX, and Conversational AI at Inoria<\/strong>, to explore how the strategic merger between the two companies is reshaping the CCaaS landscape.<\/p>\n<p>With over 50 years of combined experience, Rubio and Bigio unpack the real-world challenges organisations face when deploying CCaaS and AI &#8211; and how their combined forces are making smarter, more integrated communications solutions a global reality.<\/p>\n<p>With the acquisition of CX and AI specialist Inoria, CallTower is going beyond UCaaS &#8211; offering global, end-to-end CCaaS solutions designed for real business outcomes. In this insightful conversation, William Rubio and Joe Bigio reveal how their partnership is already delivering measurable value to IT and CX leaders overwhelmed by complexity, hype, and vendor sprawl.<\/p>\n<h2>Watch this video to learn:<\/h2>\n<ul>\n<li>Why the Inoria acquisition fills a critical services and consulting gap in CallTower\u2019s portfolio<\/li>\n<li>Where organisations continue to struggle with multichannel CX, CRM integration, and AI deployment<\/li>\n<li>How CallTower-Inoria helps decision-makers cut through the noise to make confident, strategic CCaaS choices<\/li>\n<li>What the next 12 months look like for the partnership \u2014 including a truly global, unified UC+CCaaS strategy<\/li>\n<\/ul>\n<h2>Next Steps:<\/h2>\n<p>Watch the <a href=\"https:\/\/youtu.be\/4pXBUPMagtI\">full video<\/a> to hear how CallTower and Inoria are guiding CX leaders toward clarity and success.<\/p>\n<p>Visit <a href=\"https:\/\/www.calltower.com\/en-uk\/\">CallTower\u2019s website<\/a> to access their conversational AI vendor matrix and explore global deployment options.<\/p>\n<p>Reach out to the <a href=\"https:\/\/www.calltower.com\/en-uk\/\">CallTower-Inoria team<\/a> to discuss your organisation\u2019s CCaaS and CX strategy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Watch on Youtube\u00a0 In this episode of CX Today, host Kieran Devlin sits down with William Rubio, Chief Revenue Officer at CallTower, and Joe Bigio, SVP of CCaaS, CX, and Conversational AI at Inoria, to explore how the strategic merger between the two companies is reshaping the CCaaS landscape. With over 50 years of combined [&hellip;]<\/p>\n","protected":false},"author":4204,"featured_media":73772,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[61749,11850,60908],"class_list":["post-73746","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-big-cx-update-tv","category-contact-center","category-tv","tag-ai-agents","tag-artificial-intelligence","tag-ccaas","tag-mergers-and-acquisitions","post_format-post-format-video","brands_to_track-calltower","brands_to_track-inoria","editorial_type-news","intent-discovery","target_audience-enterprise-buyer"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>From UCaaS to CX Powerhouse: How CallTower Is Redefining CCaaS Delivery - CX Today<\/title>\n<meta name=\"description\" content=\"CX Today covers CX TV news including AI Agents, Artificial Intelligence, CCaaS, Mergers and Acquisitions and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cxtoday.com\/contact-center\/from-ucaas-to-cx-powerhouse-how-calltower-is-redefining-ccaas-delivery\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From UCaaS to CX Powerhouse: How CallTower Is Redefining CCaaS Delivery\" \/>\n<meta property=\"og:description\" content=\"CX Today covers CX TV news including AI Agents, Artificial Intelligence, CCaaS, Mergers and Acquisitions and more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cxtoday.com\/contact-center\/from-ucaas-to-cx-powerhouse-how-calltower-is-redefining-ccaas-delivery\/\" \/>\n<meta property=\"og:site_name\" content=\"CX Today\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CXTodayNews\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-10T14:39:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cxtoday.com\/wp-content\/uploads\/2025\/09\/CallTower-Inoria.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"850\" \/>\n\t<meta property=\"og:image:height\" content=\"425\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kieran Devlin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cxtodaynews\" \/>\n<meta name=\"twitter:site\" content=\"@cxtodaynews\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kieran Devlin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.cxtoday.com\/contact-center\/from-ucaas-to-cx-powerhouse-how-calltower-is-redefining-ccaas-delivery\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.cxtoday.com\/contact-center\/from-ucaas-to-cx-powerhouse-how-calltower-is-redefining-ccaas-delivery\/\"},\"author\":{\"name\":\"Kieran Devlin\",\"@id\":\"https:\/\/www.cxtoday.com\/#\/schema\/person\/6d17dceda935f9e0f66e2f268961fca9\"},\"headline\":\"From UCaaS to CX Powerhouse: How CallTower Is Redefining CCaaS Delivery\",\"datePublished\":\"2025-09-10T14:39:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.cxtoday.com\/contact-center\/from-ucaas-to-cx-powerhouse-how-calltower-is-redefining-ccaas-delivery\/\"},\"wordCount\":266,\"publisher\":{\"@id\":\"https:\/\/www.cxtoday.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.cxtoday.com\/contact-center\/from-ucaas-to-cx-powerhouse-how-calltower-is-redefining-ccaas-delivery\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.cxtoday.com\/wp-content\/uploads\/2025\/09\/CallTower-Inoria.jpg\",\"keywords\":[\"AI Agents\",\"Artificial Intelligence\",\"CCaaS\",\"Mergers and Acquisitions\"],\"articleSection\":[\"Big CX Update\",\"Contact Center &amp; 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