{"id":75846,"date":"2025-11-07T09:30:13","date_gmt":"2025-11-07T09:30:13","guid":{"rendered":"https:\/\/www.cxtoday.com\/?p=75846"},"modified":"2025-11-06T13:57:07","modified_gmt":"2025-11-06T13:57:07","slug":"never-miss-a-customer-again-master-reachability-across-channels-diabolocom-cs-0031","status":"publish","type":"post","link":"https:\/\/www.cxtoday.com\/contact-center\/never-miss-a-customer-again-master-reachability-across-channels-diabolocom-cs-0031\/","title":{"rendered":"Never Miss a Customer Again: Master Reachability Across Channels"},"content":{"rendered":"<p><span data-contrast=\"none\">In the year 2025, customers expect instant access.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Whether through phone, chat, SMS, or social media, the assumption is simple: if you\u2019re not available, a competitor will be.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">For modern contact centers, that expectation is both a challenge and an opportunity. Omnichannel engagement, intelligent IVR, real-time customer satisfaction surveys, and seamless CRM integration are no longer optional; they are now the tools that define competitive service.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">The cost of failing to meet these expectations is tangible. Missed calls aren\u2019t just lost opportunities; they erode trust.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u201cIf you\u2019re reachable, you\u2019re in the game,\u201d says <\/span><b><span data-contrast=\"none\">James Scott, Senior Solutions Engineer for North America at Diabolocom.<\/span><\/b><span data-contrast=\"none\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<blockquote><p><span data-contrast=\"none\">\u201cYou miss 100 percent of the calls you don\u2019t answer. That\u2019s not just about revenue; it\u2019s about long-term trust.&#8221;\u00a0<\/span><\/p><\/blockquote>\n<p><span data-contrast=\"none\">\u201cIf a call doesn\u2019t reach the right person quickly, it erodes the relationship.\u201d\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"none\">Defining Reachability<\/span><\/b><span data-contrast=\"none\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"none\">But what does reachability actually mean?\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">For Scott, reachability is the ability of an agent or a client to connect quickly and meaningfully.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">It\u2019s not as simple as just getting someone on a call; it\u2019s about enabling them to achieve the purpose of that interaction.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u201cFor a sales call, that might be initiating the sales process efficiently. For customer service, it delivers the high-quality care the client expects,\u201d he explained.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">For the modern agent, reachability means no longer being tied to a desk. Customers expect real-time service, and organizations must meet these expectations.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">This is where tools like <\/span><a href=\"https:\/\/www.diabolocom.com\/product\/diabolocom-mobile\/?utm_source=PPS&amp;utm_medium=article&amp;utm_campaign=PPS_article_pps_US_EN_brand_diabolocom-mobile_PR-cx-today_20251016\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Diabolocom Mobile<\/span><\/a><span data-contrast=\"none\"> \u2013 the industry\u2019s first app-free mobile CX solution \u2013 are crucial, as they allow agents and field service staff to handle calls from anywhere.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u201cThe shift from on-prem to cloud-based contact centers was the first step,\u201d says Scott.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<blockquote><p><span data-contrast=\"none\">\u201cMobile takes it further: what if agents could leave the contact center entirely and still be reachable, still be able to connect with clients effectively?\u201d\u00a0<\/span><\/p><\/blockquote>\n<p><span data-contrast=\"none\">And the solution isn\u2019t limited to improving pick-up rates. With Diabolocom Mobile, mobile phones become complete CX tools, allowing agents to log interactions, update CRMs, and automate follow-ups.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Indeed, Diabolocom\u2019s mantra is that mobility doesn\u2019t compromise quality, rather it enhances it.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">The tool integrates with all major CRM systems, giving agents the context they need to respond effectively.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"none\">Improving Reachability<\/span><\/b><span data-contrast=\"none\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"none\">In addition to Diabolocom Mobile, there are plenty of other solutions that can be deployed to improve reachability.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Diabolocom\u2019s Engage platform, for example, uses <\/span><a href=\"https:\/\/www.diabolocom.com\/product\/acd\/?utm_source=PPS&amp;utm_medium=article&amp;utm_campaign=PPS_article_pps_US_EN_brand_acd_PR-cx-today_20251016\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Automatic Call Distribution<\/span><\/a><span data-contrast=\"none\"> (ACD) to direct calls to the right agent immediately.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">The benefits of this feature can be seen in practice with its <\/span><a href=\"https:\/\/www.diabolocom.com\/success-stories\/cordon-group\/?utm_source=PPS&amp;utm_medium=article&amp;utm_campaign=PPS_article_pps_US_EN_brand_cordon-group_PR-cx-today_20251016\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">implementation for Cordon Group,<\/span><\/a><span data-contrast=\"none\"> one of Europe\u2019s leading players in the electronics sector.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">The firm operates a call center that receives over 100,000 calls per year. In 2023, Cordon Group introduced Diabolocom\u2019s ACD solution to route incoming calls according to the agent\u2019s skill level.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">This proved to be a great success, with the company\u2019s Quality of Service (the rate at which incoming calls are picked up) averaging 91% for 2023.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Cordon Group also achieved a reachability rate of 98%, well above expected averages, for outgoing calls made manually from the Diabolocom platform.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">As well as ACD, the CCaaS provider also delivers actionable insights via real-time dashboards, which highlight queue statuses, waiting times, and service levels, with alerts that flag issues before they escalate.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u201cThese live insights aren\u2019t just metrics; they\u2019re actionable intelligence,\u201d Scott says.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<blockquote><p><span data-contrast=\"none\">\u201cThey help companies protect the customer experience and maintain high standards, even during peak periods.\u201d\u00a0<\/span><\/p><\/blockquote>\n<p><span data-contrast=\"auto\">Brink&#8217;s France is a good example of how that feature can benefit a business:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:-80,&quot;335559740&quot;:342}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">&#8220;We use all the possibilities offered by Diabolocom \u2013 from the voice server to post-call satisfaction surveys and real-time indicators \u2013 to automate what can be automated and provide supervisors with a complete view of activity,\u201d explained <\/span><b><span data-contrast=\"auto\">Fran\u00e7ois-Xavier Schepereel, Customer Relations Director for Brink&#8217;s France<\/span><\/b><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:-80,&quot;335559740&quot;:342}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.diabolocom.com\/product\/virtual-numbers\/?utm_source=PPS&amp;utm_medium=article&amp;utm_campaign=PPS_article_pps_US_EN_brand_virtual-numbers_PR-cx-today_20251016\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Virtual numbers<\/span><\/a><span data-contrast=\"none\"> also play a key role. By offering local, national, or international numbers, businesses gain a sense of presence where it matters most, improving pickup rates and ensuring consistent reachability.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Fr\u00e9d\u00e9ric Durand, CEO of Diabolocom<\/span><\/b><span data-contrast=\"none\">, notes:\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u201cVirtual numbers let your teams operate independently of physical locations. You can centralize management, track performance, and maintain service continuity seamlessly.\u201d\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"none\">AI and the Future of Reachability<\/span><\/b><span data-contrast=\"none\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"none\">Looking ahead, AI is unsurprisingly key to shaping the next level of reachability.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Intelligent virtual agents can handle first-line interactions 24\/7 across multiple channels, freeing humans for complex or high-value conversations.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Scott detailed how reachability is evolving from just getting a human on the line to ensuring intelligent agents deliver high-quality service at scale.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u201cThe challenge is to keep humans in the loop where they matter most, but leverage AI where it can act effectively,\u201d he said.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"none\">Why Reachability Matters<\/span><\/b><span data-contrast=\"none\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"none\">For enterprises, reachability cannot be ignored. It has the potential to drive revenue, build trust, and strengthen loyalty.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u201cIn a saturated market, your technology has to do what it says it does,\u201d Scott explains.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<blockquote><p><span data-contrast=\"none\">\u201cIf it delivers on its promise, it separates the wheat from the chaff \u2013 and that\u2019s what gives businesses an edge.\u201d\u00a0<\/span><\/p><\/blockquote>\n<p><span data-contrast=\"none\">By combining mobility, intelligent routing, AI, real-time monitoring, and virtual numbers, contact centers can build a system that never misses a customer.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><i><span data-contrast=\"none\">You can find out more about Diabolocom\u2019s Mobile solution and how it is helping organizations master reachability by checking out <a href=\"https:\/\/www.cxtoday.com\/crm\/the-mobile-cx-gap-costing-enterprises-millions-diabolocom-cs-0031\/\">this article<\/a>.<\/span><\/i><\/p>\n<p><i><span data-contrast=\"none\">You can also discover Diabolocom\u2019s full suite of services and solutions by <\/span><\/i><a href=\"https:\/\/www.diabolocom.com\/?utm_source=PPS&amp;utm_medium=article&amp;utm_campaign=PPS_article_pps_US_EN_brand_diabolocom_PR-cx-today_20251016\" target=\"_blank\" rel=\"noopener\"><i><span data-contrast=\"none\">visiting the website today<\/span><\/i><\/a><i><span data-contrast=\"none\">.\u00a0<\/span><\/i><span data-contrast=\"none\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the year 2025, customers expect instant access.\u00a0\u00a0 Whether through phone, chat, SMS, or social media, the assumption is simple: if you\u2019re not available, a competitor will be.\u00a0\u00a0 For modern contact centers, that expectation is both a challenge and an opportunity. Omnichannel engagement, intelligent IVR, real-time customer satisfaction surveys, and seamless CRM integration are no [&hellip;]<\/p>\n","protected":false},"author":4983,"featured_media":75855,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[11850],"class_list":["post-75846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contact-center","tag-ccaas","tag-omni-channel","tag-workforce-management","brands_to_track-diabolocom","editorial_type-interview","intent-discovery","target_audience-enterprise-buyer"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Never Miss a Customer Again: Master Reachability Across Channels - CX Today<\/title>\n<meta name=\"description\" content=\"CX Today covers Contact Center &amp; 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