{"id":75911,"date":"2025-11-06T17:05:39","date_gmt":"2025-11-06T17:05:39","guid":{"rendered":"https:\/\/www.cxtoday.com\/?p=75911"},"modified":"2025-11-07T11:55:44","modified_gmt":"2025-11-07T11:55:44","slug":"ringcentral-ucaas-ccaas-convergence","status":"publish","type":"post","link":"https:\/\/www.cxtoday.com\/contact-center\/ringcentral-ucaas-ccaas-convergence\/","title":{"rendered":"RingCentral Pushes UCaaS\u2013CCaaS Convergence with Customer Engagement Bundle"},"content":{"rendered":"<p>RingCentral has become the latest major vendor to target UCaaS-CCaaS convergence, announcing a new \u201cCustomer Engagement Bundle\u201d for RingEX.<\/p>\n<p>The move highlights how unified communications and contact center capabilities are fast becoming inseparable.<\/p>\n<p>The new package combines the calling and collaboration tools of RingEX with customer engagement features such as advanced queue management and a shared SMS inbox, creating what RingCentral calls a \u201clightweight contact center\u201d experience.<\/p>\n<p>\u201cOver a million users rely on RingCentral RingEX as a lightweight contact center, enabling employees to respond to customers alongside everyday work,\u201d said <strong>Kira Makagon<\/strong>, <strong>President and COO of RingCentral<\/strong>.<\/p>\n<p>\u201cThe future is customer-centric \u2014 uniting AI, unified communications, and contact center capabilities.<\/p>\n<blockquote><p>\u201cWith the Customer Engagement Bundle, we\u2019re empowering every organization to deliver experiences that build loyalty, boost efficiency, and drive growth.\u201d<\/p><\/blockquote>\n<p>The move positions RingCentral squarely in the emerging space where UCaaS, CCaaS, and even CPaaS intersect.<\/p>\n<p>As <strong>Denise Lund<\/strong>, <strong>Research Director at IDC<\/strong>, noted, \u201cRingCentral&#8217;s CE Bundle exemplifies the integrated UC-CE convergence that IDC identifies as one of the fastest-growing segments in business communications.\u201d<\/p>\n<p>That convergence, Lund added, \u201caddresses a critical gap for organizations that need robust customer engagement capabilities without full contact center complexity.\u201d<\/p>\n<h2>UCaaS and CCaaS: From Integration to Convergence<\/h2>\n<p>For years, vendors have promoted integrations between UC and contact center systems. But now, as RingCentral\u2019s announcement underscores, the focus is shifting toward true convergence: a single platform for both employee and customer communications.<\/p>\n<p><a href=\"https:\/\/www.cxtoday.com\/contact-center\/microsoft-completes-a-big-move-to-converge-ccaas-and-ucaas\/?utm_source=chatgpt.com\">Microsoft made a similar move earlier this year<\/a> when it confirmed the general availability of Teams Phone extensibility for the Microsoft Dynamics 365 Contact Center.<\/p>\n<p>The feature allows both platforms to share the same voice infrastructure, simplifying deployments and streamlining billing.<\/p>\n<p>By consolidating systems, companies like Sweden\u2019s Sveriges L\u00e4rare \u2013 anearly adopter of Teams Phone extensibility for the Microsoft Dynamics 365 Contact Center \u2013 have reduced operational complexity and empowered agents to collaborate directly with subject matter experts.<\/p>\n<p><strong>Christopher Ehlo<\/strong>, <strong>Sveriges L\u00e4rare\u2019s Tech Lead<\/strong>, claimed that \u201cby consolidating our telephony on one platform with Teams Phone and Dynamics 365 Contact Center, we\u2019re reducing complexity and improving operational efficiency.\u201d<\/p>\n<p>Microsoft itself has described such moves as \u201cessential for modern service delivery\u201d, arguing that the lines between CCaaS and UCaaS are \u201cvanishing fast\u201d.<\/p>\n<p>These developments mark a shift in how businesses think about communications infrastructure.<\/p>\n<p>What was once a clear division between \u201cfront office\u201d customer service and \u201cback office\u201d collaboration is rapidly dissolving.<\/p>\n<h2>The Enterprise Perspective<\/h2>\n<p><strong>William Rubio<\/strong>, <strong>Chief Revenue Officer at CallTower<\/strong>, believes this convergence of UCaaS and CCaaS is being driven as much by employee expectations as by customer demand.<\/p>\n<p>Indeed, speaking in an <a href=\"https:\/\/www.cxtoday.com\/contact-center\/ucaas-meets-ccaas-transforming-enterprise-communications\/?utm_source=chatgpt.com\">exclusive interview with CX Today<\/a> from earlier this year, he said:<\/p>\n<p>\u201cThere was always a big real focus on the customer side of the house. And I think ever since the pandemic, it\u2019s changed, and now it\u2019s really about what can we do to solve the business outcomes of our customers.<\/p>\n<blockquote><p>\u201cWhat are the tools that we\u2019re able to go ahead and give to our employees&#8230; to make it a win-win solution for both?\u201d<\/p><\/blockquote>\n<p>Rubio added that the integration between UCaaS and CCaaS is \u201cvery critical\u201d because contact center agents are increasingly pulling in colleagues from outside the contact center.<\/p>\n<p>This concept, often referred to as swarming, has been a key selling point for Microsoft\u2019s Dynamics-Teams integration and now finds a counterpart in RingCentral\u2019s bundled approach.<\/p>\n<p>Both vendors are responding to the same enterprise need: a seamless way for employees to collaborate across roles and deliver consistent customer outcomes, regardless of channel.<\/p>\n<h2>A Convergence Milestone<\/h2>\n<p>The RingCentral CE Bundle may not represent a full contact center overhaul, and in many ways, that\u2019s precisely the point.<\/p>\n<p>Many businesses don\u2019t need the complexity of enterprise-grade CCaaS, but they do need to ensure customer conversations aren\u2019t missed.<\/p>\n<p>In that sense, RingCentral\u2019s latest release serves a growing middle ground: organizations looking for customer engagement capabilities embedded directly within their everyday communications environment.<\/p>\n<p>When taken alongside Microsoft\u2019s moves and the broader market sentiment echoed by CallTower\u2019s Rubio, it appears that the long-discussed convergence of UCaaS and CCaaS is no longer just a theory; it\u2019s happening, and it\u2019s reshaping how enterprises design their customer and employee experience strategies.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>RingCentral has become the latest major vendor to target UCaaS-CCaaS convergence, announcing a new \u201cCustomer Engagement Bundle\u201d for RingEX. The move highlights how unified communications and contact center capabilities are fast becoming inseparable. The new package combines the calling and collaboration tools of RingEX with customer engagement features such as advanced queue management and a [&hellip;]<\/p>\n","protected":false},"author":4983,"featured_media":75918,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[11850,61092],"class_list":["post-75911","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contact-center","category-customer-engagement-platforms","tag-ccaas","tag-customer-engagement-platform","tag-omni-channel","tag-ucaas","brands_to_track-microsoft","brands_to_track-ringcentral","editorial_type-feature","editorial_type-news","intent-evaluation","intent-loyalty","target_audience-dual"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>RingCentral Targets UCaaS-CCaaS Convergence<\/title>\n<meta name=\"description\" content=\"RingCentral launches its Customer Engagement Bundle for RingEX, highlighting the growing convergence of UCaaS and CCaaS shaping unified experience platforms.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cxtoday.com\/contact-center\/ringcentral-ucaas-ccaas-convergence\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RingCentral Pushes UCaaS\u2013CCaaS Convergence with Customer Engagement Bundle\" \/>\n<meta property=\"og:description\" content=\"RingCentral launches its Customer Engagement Bundle for RingEX, highlighting the growing convergence of UCaaS and CCaaS shaping unified experience platforms.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cxtoday.com\/contact-center\/ringcentral-ucaas-ccaas-convergence\/\" \/>\n<meta property=\"og:site_name\" content=\"CX Today\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CXTodayNews\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-06T17:05:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-07T11:55:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cxtoday.com\/wp-content\/uploads\/2025\/11\/RingCentral-UCaaS-CcaaS.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"850\" \/>\n\t<meta property=\"og:image:height\" content=\"425\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rhys Fisher\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cxtodaynews\" \/>\n<meta name=\"twitter:site\" content=\"@cxtodaynews\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rhys Fisher\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.cxtoday.com\/contact-center\/ringcentral-ucaas-ccaas-convergence\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.cxtoday.com\/contact-center\/ringcentral-ucaas-ccaas-convergence\/\"},\"author\":{\"name\":\"Rhys Fisher\",\"@id\":\"https:\/\/www.cxtoday.com\/#\/schema\/person\/8658137cddc02e8aa6da2b92ccf4a044\"},\"headline\":\"RingCentral Pushes UCaaS\u2013CCaaS Convergence with Customer Engagement Bundle\",\"datePublished\":\"2025-11-06T17:05:39+00:00\",\"dateModified\":\"2025-11-07T11:55:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.cxtoday.com\/contact-center\/ringcentral-ucaas-ccaas-convergence\/\"},\"wordCount\":716,\"publisher\":{\"@id\":\"https:\/\/www.cxtoday.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.cxtoday.com\/contact-center\/ringcentral-ucaas-ccaas-convergence\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.cxtoday.com\/wp-content\/uploads\/2025\/11\/RingCentral-UCaaS-CcaaS.jpg\",\"keywords\":[\"CCaaS\",\"Customer Engagement Platform\",\"Omni-channel\",\"UCaaS\"],\"articleSection\":[\"Contact Center &amp; 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