{"id":76564,"date":"2025-11-24T09:27:21","date_gmt":"2025-11-24T09:27:21","guid":{"rendered":"https:\/\/www.cxtoday.com\/?p=76564"},"modified":"2025-11-24T11:50:11","modified_gmt":"2025-11-24T11:50:11","slug":"the-platform-advantage-how-sprinklr-is-redefining-ccaas-for-the-next-era-of-cx-cs-0054","status":"publish","type":"post","link":"https:\/\/www.cxtoday.com\/tv\/the-platform-advantage-how-sprinklr-is-redefining-ccaas-for-the-next-era-of-cx-cs-0054\/","title":{"rendered":"The Platform Advantage: How Sprinklr Is Redefining CCaaS for the Next Era of CX"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"CX Today, The Platform Advantage: How Sprinklr Is Redefining CCaaS for the Next Era of CX\" src=\"https:\/\/www.buzzsprout.com\/1557728\/episodes\/18224699-the-platform-advantage-how-sprinklr-is-redefining-ccaas-for-the-next-era-of-cx?client_source=small_player&amp;iframe=true\" width=\"100%\" height=\"73\" frameborder=\"0\" scrolling=\"no\"><\/iframe><br \/>\nIn this interview, Sprinklr\u2019s VP of Product Management explains how a platform-led approach is redefining customer experience by uniting contact center, conversational AI, voice of the customer, and social CX into one unified system.<\/p>\n<p>With global enterprises like BT, Deutsche Telekom, and EE already seeing results, the discussion explores how hybrid human-AI teams, composable experience design, and data-driven automation are shaping the contact center of 2026 \u2014 and how a unified CX platform can future-proof operations and drive measurable business value.<\/p>\n<p>In this CX Today interview, Rob Scott sits down with <strong>Shrenik Jain, VP of Product Management for CCaaS at Sprinklr<\/strong>, to explore what\u2019s next for contact centers and how Sprinklr is taking a platform-first approach to transform customer experience.<\/p>\n<p>Jain explains why Sprinklr didn\u2019t follow the legacy voice-first route, how unification enables smarter AI, and what the shift from assistant AI to agentic AI means for tomorrow\u2019s CX workforce. If you&#8217;re rethinking your contact center strategy for 2026, this one\u2019s worth a watch.<\/p>\n<h2><strong>Key Discussion Points:<\/strong><\/h2>\n<ul>\n<li><strong>The real reason CCaaS is saturated:<\/strong> Why traditional cloud migration is no longer enough, and what customers now expect.<\/li>\n<li><strong>Connected intelligence over channel sprawl:<\/strong> How Sprinklr integrates social, voice, messaging, and AI into a single platform.<\/li>\n<li><strong>The rise of agentic AI:<\/strong> What moving from reactive assistants to autonomous agents means for skills, roles, and workforce planning.<\/li>\n<li><strong>Actionable insights, not just dashboards:<\/strong> How AI is shifting from descriptive to prescriptive, and even autonomous decision-making.<\/li>\n<\/ul>\n<p>To explore Sprinklr\u2019s unified CXM platform and how it enables smarter, scalable, AI-powered customer engagement, visit <a href=\"http:\/\/sprinklr.com\" target=\"_blank\" rel=\"noopener\">sprinklr.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this interview, Sprinklr\u2019s VP of Product Management explains how a platform-led approach is redefining customer experience by uniting contact center, conversational AI, voice of the customer, and social CX into one unified system. With global enterprises like BT, Deutsche Telekom, and EE already seeing results, the discussion explores how hybrid human-AI teams, composable experience [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":76570,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[60908],"class_list":["post-76564","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-tv","tag-agentic-ai","tag-agentic-ai-in-customer-service","tag-ai-agents","tag-artificial-intelligence","tag-autonomous-agents","tag-ccaas","tag-conversational-ai","tag-omni-channel","tag-voice-of-the-customer","post_format-post-format-video","brands_to_track-sprinklr","editorial_type-interview","intent-discovery","target_audience-dual"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Platform Advantage: How Sprinklr Is Redefining CCaaS for the Next Era of CX - CX Today<\/title>\n<meta name=\"description\" content=\"CX Today covers news including Agentic AI, Agentic AI in Customer Service\u200b, AI Agents, Artificial Intelligence, Autonomous Agents, CCaaS, Conversational AI, Omni-channel, Voice of the Customer and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cxtoday.com\/tv\/the-platform-advantage-how-sprinklr-is-redefining-ccaas-for-the-next-era-of-cx-cs-0054\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Platform Advantage: How Sprinklr Is Redefining CCaaS for the Next Era of CX\" \/>\n<meta property=\"og:description\" content=\"CX Today covers news including Agentic AI, Agentic AI in Customer Service\u200b, AI Agents, Artificial Intelligence, Autonomous Agents, CCaaS, Conversational AI, Omni-channel, Voice of the Customer and more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cxtoday.com\/tv\/the-platform-advantage-how-sprinklr-is-redefining-ccaas-for-the-next-era-of-cx-cs-0054\/\" \/>\n<meta property=\"og:site_name\" content=\"CX Today\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CXTodayNews\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-24T09:27:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-24T11:50:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cxtoday.com\/wp-content\/uploads\/2025\/11\/Sprinklr-Platform.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"850\" \/>\n\t<meta property=\"og:image:height\" content=\"425\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rob Scott\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@robscottnews\" \/>\n<meta name=\"twitter:site\" content=\"@cxtodaynews\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rob Scott\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.cxtoday.com\/tv\/the-platform-advantage-how-sprinklr-is-redefining-ccaas-for-the-next-era-of-cx-cs-0054\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.cxtoday.com\/tv\/the-platform-advantage-how-sprinklr-is-redefining-ccaas-for-the-next-era-of-cx-cs-0054\/\"},\"author\":{\"name\":\"Rob Scott\",\"@id\":\"https:\/\/www.cxtoday.com\/#\/schema\/person\/f19081c4679305342a54f09c4c9df308\"},\"headline\":\"The Platform Advantage: How Sprinklr Is Redefining CCaaS for the Next Era of CX\",\"datePublished\":\"2025-11-24T09:27:21+00:00\",\"dateModified\":\"2025-11-24T11:50:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.cxtoday.com\/tv\/the-platform-advantage-how-sprinklr-is-redefining-ccaas-for-the-next-era-of-cx-cs-0054\/\"},\"wordCount\":276,\"publisher\":{\"@id\":\"https:\/\/www.cxtoday.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.cxtoday.com\/tv\/the-platform-advantage-how-sprinklr-is-redefining-ccaas-for-the-next-era-of-cx-cs-0054\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.cxtoday.com\/wp-content\/uploads\/2025\/11\/Sprinklr-Platform.jpg\",\"keywords\":[\"Agentic AI\",\"Agentic AI in Customer Service\u200b\",\"AI Agents\",\"Artificial Intelligence\",\"Autonomous Agents\",\"CCaaS\",\"Conversational AI\",\"Omni-channel\",\"Voice of the Customer\"],\"articleSection\":[\"CX TV\"],\"inLanguage\":\"en-GB\",\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.cxtoday.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.cxtoday.com\/tv\/the-platform-advantage-how-sprinklr-is-redefining-ccaas-for-the-next-era-of-cx-cs-0054\/\",\"url\":\"https:\/\/www.cxtoday.com\/tv\/the-platform-advantage-how-sprinklr-is-redefining-ccaas-for-the-next-era-of-cx-cs-0054\/\",\"name\":\"The Platform Advantage: How Sprinklr Is Redefining CCaaS for the Next Era of CX - CX Today\",\"isPartOf\":{\"@id\":\"https:\/\/www.cxtoday.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.cxtoday.com\/tv\/the-platform-advantage-how-sprinklr-is-redefining-ccaas-for-the-next-era-of-cx-cs-0054\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.cxtoday.com\/tv\/the-platform-advantage-how-sprinklr-is-redefining-ccaas-for-the-next-era-of-cx-cs-0054\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.cxtoday.com\/wp-content\/uploads\/2025\/11\/Sprinklr-Platform.jpg\",\"datePublished\":\"2025-11-24T09:27:21+00:00\",\"dateModified\":\"2025-11-24T11:50:11+00:00\",\"description\":\"CX Today covers news including Agentic AI, Agentic AI in Customer Service\u200b, AI Agents, Artificial Intelligence, Autonomous Agents, CCaaS, Conversational AI, Omni-channel, Voice of the Customer and more.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.cxtoday.com\/tv\/the-platform-advantage-how-sprinklr-is-redefining-ccaas-for-the-next-era-of-cx-cs-0054\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.cxtoday.com\/tv\/the-platform-advantage-how-sprinklr-is-redefining-ccaas-for-the-next-era-of-cx-cs-0054\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.cxtoday.com\/tv\/the-platform-advantage-how-sprinklr-is-redefining-ccaas-for-the-next-era-of-cx-cs-0054\/#primaryimage\",\"url\":\"https:\/\/www.cxtoday.com\/wp-content\/uploads\/2025\/11\/Sprinklr-Platform.jpg\",\"contentUrl\":\"https:\/\/www.cxtoday.com\/wp-content\/uploads\/2025\/11\/Sprinklr-Platform.jpg\",\"width\":850,\"height\":425},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.cxtoday.com\/tv\/the-platform-advantage-how-sprinklr-is-redefining-ccaas-for-the-next-era-of-cx-cs-0054\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.cxtoday.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CX TV\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.cxtoday.com\/#website\",\"url\":\"https:\/\/www.cxtoday.com\/\",\"name\":\"CX Today\",\"description\":\"Customer Experience Technology News\",\"publisher\":{\"@id\":\"https:\/\/www.cxtoday.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.cxtoday.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.cxtoday.com\/#organization\",\"name\":\"CX Today\",\"url\":\"https:\/\/www.cxtoday.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.cxtoday.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.cxtoday.com\/wp-content\/uploads\/2022\/03\/CX_Today_FullLogo.png\",\"contentUrl\":\"https:\/\/www.cxtoday.com\/wp-content\/uploads\/2022\/03\/CX_Today_FullLogo.png\",\"width\":2606,\"height\":1154,\"caption\":\"CX Today\"},\"image\":{\"@id\":\"https:\/\/www.cxtoday.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/CXTodayNews\/\",\"https:\/\/x.com\/cxtodaynews\",\"https:\/\/www.linkedin.com\/company\/69192959\/\",\"https:\/\/www.youtube.com\/channel\/UCZSpkvnZtjGc7UAP1r-MRoA\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.cxtoday.com\/#\/schema\/person\/f19081c4679305342a54f09c4c9df308\",\"name\":\"Rob Scott\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.cxtoday.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0fa18391a530282beb9c440ed601fc6831180859d68514c7a7314928bb13153c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0fa18391a530282beb9c440ed601fc6831180859d68514c7a7314928bb13153c?s=96&d=mm&r=g\",\"caption\":\"Rob Scott\"},\"description\":\"Founder &amp; CEO at Today Digital | Publisher at CX Today | B2B Tech Media Entrepreneur | Podcast Host I run Today Digital, a modern media group built on a simple belief: the world doesn\u2019t need more noise \u2014 just better conversations. Through our brands CX Today and UC Today, we explore how technology shapes the way people work, communicate, and connect \u2014 from AI and unified comms to the evolving worlds of customer and employee experience. Our new platform, Techtelligence, takes that curiosity a step further \u2014 using data and research to help millions of professionals make smarter, more human decisions. And when I\u2019m not doing that, I host Binary to Billions \u2014 a podcast about the real stories behind tech founders. The big wins, the near misses, and all the messy bits in between. At weekends, you\u2019ll usually find me halfway up a hill somewhere \u2014 a fell runner in search of signal and sanity.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/iamrobscott\/\",\"https:\/\/x.com\/robscottnews\"],\"url\":\"https:\/\/www.cxtoday.com\/author\/rob-scottuctoday-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The Platform Advantage: How Sprinklr Is Redefining CCaaS for the Next Era of CX - CX Today","description":"CX Today covers news including Agentic AI, Agentic AI in Customer Service\u200b, AI Agents, Artificial Intelligence, Autonomous Agents, CCaaS, Conversational AI, Omni-channel, Voice of the Customer and more.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.cxtoday.com\/tv\/the-platform-advantage-how-sprinklr-is-redefining-ccaas-for-the-next-era-of-cx-cs-0054\/","og_locale":"en_GB","og_type":"article","og_title":"The Platform Advantage: How Sprinklr Is Redefining CCaaS for the Next Era of CX","og_description":"CX Today covers news including Agentic AI, Agentic AI in Customer Service\u200b, AI Agents, Artificial Intelligence, Autonomous Agents, CCaaS, Conversational AI, Omni-channel, Voice of the Customer and more.","og_url":"https:\/\/www.cxtoday.com\/tv\/the-platform-advantage-how-sprinklr-is-redefining-ccaas-for-the-next-era-of-cx-cs-0054\/","og_site_name":"CX Today","article_publisher":"https:\/\/www.facebook.com\/CXTodayNews\/","article_published_time":"2025-11-24T09:27:21+00:00","article_modified_time":"2025-11-24T11:50:11+00:00","og_image":[{"width":850,"height":425,"url":"https:\/\/www.cxtoday.com\/wp-content\/uploads\/2025\/11\/Sprinklr-Platform.jpg","type":"image\/jpeg"}],"author":"Rob Scott","twitter_card":"summary_large_image","twitter_creator":"@robscottnews","twitter_site":"@cxtodaynews","twitter_misc":{"Written by":"Rob Scott","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.cxtoday.com\/tv\/the-platform-advantage-how-sprinklr-is-redefining-ccaas-for-the-next-era-of-cx-cs-0054\/#article","isPartOf":{"@id":"https:\/\/www.cxtoday.com\/tv\/the-platform-advantage-how-sprinklr-is-redefining-ccaas-for-the-next-era-of-cx-cs-0054\/"},"author":{"name":"Rob Scott","@id":"https:\/\/www.cxtoday.com\/#\/schema\/person\/f19081c4679305342a54f09c4c9df308"},"headline":"The Platform Advantage: How Sprinklr Is Redefining CCaaS for the Next Era of CX","datePublished":"2025-11-24T09:27:21+00:00","dateModified":"2025-11-24T11:50:11+00:00","mainEntityOfPage":{"@id":"https:\/\/www.cxtoday.com\/tv\/the-platform-advantage-how-sprinklr-is-redefining-ccaas-for-the-next-era-of-cx-cs-0054\/"},"wordCount":276,"publisher":{"@id":"https:\/\/www.cxtoday.com\/#organization"},"image":{"@id":"https:\/\/www.cxtoday.com\/tv\/the-platform-advantage-how-sprinklr-is-redefining-ccaas-for-the-next-era-of-cx-cs-0054\/#primaryimage"},"thumbnailUrl":"https:\/\/www.cxtoday.com\/wp-content\/uploads\/2025\/11\/Sprinklr-Platform.jpg","keywords":["Agentic AI","Agentic AI in Customer Service\u200b","AI Agents","Artificial Intelligence","Autonomous Agents","CCaaS","Conversational AI","Omni-channel","Voice of the Customer"],"articleSection":["CX TV"],"inLanguage":"en-GB","copyrightYear":"2025","copyrightHolder":{"@id":"https:\/\/www.cxtoday.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.cxtoday.com\/tv\/the-platform-advantage-how-sprinklr-is-redefining-ccaas-for-the-next-era-of-cx-cs-0054\/","url":"https:\/\/www.cxtoday.com\/tv\/the-platform-advantage-how-sprinklr-is-redefining-ccaas-for-the-next-era-of-cx-cs-0054\/","name":"The Platform Advantage: How Sprinklr Is Redefining CCaaS for the Next Era of CX - CX Today","isPartOf":{"@id":"https:\/\/www.cxtoday.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.cxtoday.com\/tv\/the-platform-advantage-how-sprinklr-is-redefining-ccaas-for-the-next-era-of-cx-cs-0054\/#primaryimage"},"image":{"@id":"https:\/\/www.cxtoday.com\/tv\/the-platform-advantage-how-sprinklr-is-redefining-ccaas-for-the-next-era-of-cx-cs-0054\/#primaryimage"},"thumbnailUrl":"https:\/\/www.cxtoday.com\/wp-content\/uploads\/2025\/11\/Sprinklr-Platform.jpg","datePublished":"2025-11-24T09:27:21+00:00","dateModified":"2025-11-24T11:50:11+00:00","description":"CX Today covers news including Agentic AI, Agentic AI in Customer Service\u200b, AI Agents, Artificial Intelligence, Autonomous Agents, CCaaS, Conversational AI, Omni-channel, Voice of the Customer and more.","breadcrumb":{"@id":"https:\/\/www.cxtoday.com\/tv\/the-platform-advantage-how-sprinklr-is-redefining-ccaas-for-the-next-era-of-cx-cs-0054\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.cxtoday.com\/tv\/the-platform-advantage-how-sprinklr-is-redefining-ccaas-for-the-next-era-of-cx-cs-0054\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.cxtoday.com\/tv\/the-platform-advantage-how-sprinklr-is-redefining-ccaas-for-the-next-era-of-cx-cs-0054\/#primaryimage","url":"https:\/\/www.cxtoday.com\/wp-content\/uploads\/2025\/11\/Sprinklr-Platform.jpg","contentUrl":"https:\/\/www.cxtoday.com\/wp-content\/uploads\/2025\/11\/Sprinklr-Platform.jpg","width":850,"height":425},{"@type":"BreadcrumbList","@id":"https:\/\/www.cxtoday.com\/tv\/the-platform-advantage-how-sprinklr-is-redefining-ccaas-for-the-next-era-of-cx-cs-0054\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.cxtoday.com\/"},{"@type":"ListItem","position":2,"name":"CX TV"}]},{"@type":"WebSite","@id":"https:\/\/www.cxtoday.com\/#website","url":"https:\/\/www.cxtoday.com\/","name":"CX Today","description":"Customer Experience Technology News","publisher":{"@id":"https:\/\/www.cxtoday.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.cxtoday.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.cxtoday.com\/#organization","name":"CX Today","url":"https:\/\/www.cxtoday.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.cxtoday.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.cxtoday.com\/wp-content\/uploads\/2022\/03\/CX_Today_FullLogo.png","contentUrl":"https:\/\/www.cxtoday.com\/wp-content\/uploads\/2022\/03\/CX_Today_FullLogo.png","width":2606,"height":1154,"caption":"CX Today"},"image":{"@id":"https:\/\/www.cxtoday.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/CXTodayNews\/","https:\/\/x.com\/cxtodaynews","https:\/\/www.linkedin.com\/company\/69192959\/","https:\/\/www.youtube.com\/channel\/UCZSpkvnZtjGc7UAP1r-MRoA"]},{"@type":"Person","@id":"https:\/\/www.cxtoday.com\/#\/schema\/person\/f19081c4679305342a54f09c4c9df308","name":"Rob Scott","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.cxtoday.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0fa18391a530282beb9c440ed601fc6831180859d68514c7a7314928bb13153c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0fa18391a530282beb9c440ed601fc6831180859d68514c7a7314928bb13153c?s=96&d=mm&r=g","caption":"Rob Scott"},"description":"Founder &amp; CEO at Today Digital | Publisher at CX Today | B2B Tech Media Entrepreneur | Podcast Host I run Today Digital, a modern media group built on a simple belief: the world doesn\u2019t need more noise \u2014 just better conversations. Through our brands CX Today and UC Today, we explore how technology shapes the way people work, communicate, and connect \u2014 from AI and unified comms to the evolving worlds of customer and employee experience. Our new platform, Techtelligence, takes that curiosity a step further \u2014 using data and research to help millions of professionals make smarter, more human decisions. And when I\u2019m not doing that, I host Binary to Billions \u2014 a podcast about the real stories behind tech founders. The big wins, the near misses, and all the messy bits in between. At weekends, you\u2019ll usually find me halfway up a hill somewhere \u2014 a fell runner in search of signal and sanity.","sameAs":["https:\/\/www.linkedin.com\/in\/iamrobscott\/","https:\/\/x.com\/robscottnews"],"url":"https:\/\/www.cxtoday.com\/author\/rob-scottuctoday-com\/"}]}},"_links":{"self":[{"href":"https:\/\/www.cxtoday.com\/wp-json\/wp\/v2\/posts\/76564","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cxtoday.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cxtoday.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cxtoday.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cxtoday.com\/wp-json\/wp\/v2\/comments?post=76564"}],"version-history":[{"count":2,"href":"https:\/\/www.cxtoday.com\/wp-json\/wp\/v2\/posts\/76564\/revisions"}],"predecessor-version":[{"id":76572,"href":"https:\/\/www.cxtoday.com\/wp-json\/wp\/v2\/posts\/76564\/revisions\/76572"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cxtoday.com\/wp-json\/wp\/v2\/media\/76570"}],"wp:attachment":[{"href":"https:\/\/www.cxtoday.com\/wp-json\/wp\/v2\/media?parent=76564"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cxtoday.com\/wp-json\/wp\/v2\/categories?post=76564"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}